Newspaper Inserts in Chennai
According to the IRS report released on 18th January 2018, 39% of Indians still prefer to read newspapers despite so many online platforms where all the information is easily accessible. This means that advertisements in the newspaper have a good audience reach. Newspaper inserts are single-sheet ads placed on the centre of the sheet. They are distributed to the readers and usually, the distribution is done based on the geographical location, which is a targeted marketing approach. The advertisement is usually about various promotional offers, and new products or service launches.
The best part about free-standing inserts is that they drive action from the customer. A survey conducted by the MORI research revealed that 70% of the customers regularly read newspaper inserts, 60% of customers clipped coupons from newspaper inserts, and 50% purchased a product as a result of the ad. Hence even today free-standing inserts remain a very powerful tool adopted by smart marketers for their marketing campaigns.
Let us now discuss the benefits of newspaper inserts in Chennai, locations for free-standing inserts in Chennai, how to create effective newspaper inserts for your Chennai business, and 3 reasons to choose Ginger Media Group for your free-standing inserts in Chennai.
Table of contents
- Newspaper Inserts in Chennai
- Advantages of newspaper inserts in Chennai
- Choose the best locations for newspaper inserts in Chennai and boost your reach
- How to create effective newspaper inserts for your Chennai business
- 3 Reasons to choose Ginger Media Group for your newspaper inserts in Chennai
- Other advertising services available in Chennai
Advantages of newspaper inserts in Chennai
I think one of the core reasons why people read newspapers is to know about the launch of a product or service they are interested in or to see if there is any sale coming up to grab the opportunity to make the purchase at the right time and the right place. Besides being very informative, newspaper inserts have several other benefits that help the brand to grab attention.
Helps consumers to plan their shopping
The audience wants the best deal for their purchase, and to get the best product. However, going from store to store can be a tedious task. This is where newspaper inserts in Chennai play a major role. The advertisement in the newspaper inserts helps the customers to take better calls and shop better from the comfort of their homes.
For newspaper inserts in Chennai, marketers have the advantage of studying their target audience. Make a potential customer list like their profession, likes, dislikes, hobbies, which area they stay in, and other related information which can enable them to do target-based marketing in the city. This allows the brands to have the upper hand when it comes to conversion.
Free-standing inserts in Chennai are a very affordable option when compared to any other form of marketing. It has the same effect as an email and can be done at a cost less than email marketing. Hence it is very suitable for all kinds of businesses, big or small.
Newspaper inserts help the digital media
A survey conducted by valassi found that within 30 days of viewing a newspaper insert, 30% of people went online to get more information. Apart from this the newspaper inserts in Chennai also have the advantage to use QR codes and customised links which makes the lives of the audience much easier. This enables an interactive online experience.
They are flexible
It is not necessary to buy newspapers to get the newspaper inserts in Chennai. The free-standing inserts can be ordered in various formats like catalogues, cards, or single sheets. They can also be distributed in large or small formats, and in whatever quantity you want.
It is useful for longer term
You must have seen your family members who shop frequently cut the newspaper inserts and discard the rest of the newspaper in the trash. This is because the newspaper inserts in Chennai come with various offers and coupon codes which can be used while shopping.
The coupon code and promotional offer usually have a period of weeks and months until which the coupons and discounts can be used. It means that you do not have to use the free-standing inserts immediately, instead, they can be used shortly.
Want to use Newspaper for brand promotions?
Choose the best locations for newspaper inserts in Chennai and boost your reach
As mentioned, newspaper inserts in Chennai have the potential to get more conversions because of the benefit of target-based marketing. Hence selecting the location becomes an important criterion to make the marketing campaign successful. Here is the list of the top 4 locations for newspaper inserts in Chennai.
Railways, bus stands, and airports are usually the high-traffic areas in Chennai. You will find many commuters, tourists, and travellers in this area which can lead to increased brand awareness, and visibility and get more conversions.
Make sure to choose a location where your target audience will be present. For example, if you want to target the students, then the best location to place your inserts will be near the bus stands. Also, the placement of the newspaper inserts should be in such a way that it is visible. Some of the prime high-traffic locations in Chennai are Chennai Central Railway Station, Madras International Meenambakkam Airport, and Chennai Mofussil Bus Terminus.
This can be a perfect location for newspaper inserts in Chennai. You will find people from all walks of life from families, children, elderly people, and tourists to locals in gated communities, villas, and apartments. You can choose to target a diverse audience or do location-based targeting. For example, if you are offering a discount on daily-use products, placing the free-standing inserts in the apartment area will be a better option and if you are launching a luxury product, a villa option will be suitable.
There is an added advantage, people who are living in villas, gated communities, and apartments will have more time to read which means the impact of the campaign will be high. These communities and apartments also have a mailbox where you can place your newspaper insert. Some of the best locations would be Doshi Serene County, IndiaBulls Greens Apartment, Perumbakkam, Purva Somerset House, and Mantri Signature Villas.
Another popular location for newspaper inserts in Chennai will be the school and colleges. Students are always on the hunt for a discount for all kinds of products and services. But the major areas they would be interested in are clothing, books, new courses or a special discount on meals in restaurants. So if you have your products and services aligning with the needs of the students, then there is no better place than educational institutions in and around the city.
Here also selecting the right location becomes critical for advertising success. For example, if you are launching a new technology, then the best places would be the engineering colleges in Chennai. Try to leverage the power of location-based marketing to the maximum to get the best result. University of Madras, Anna University, and the Indian Institute of Technology are some popular spots in Chennai.
Cinema theatre and parks
Cinema theatres and parks are ideal locations for newspaper inserts in Chennai. The free-standing inserts can be in place on the ticket counters, waiting areas, and food courts to attract potential customers.
It will be more effective if you go for customer segregation and choose a location where you will get maximum conversion. For example, if you are planning to launch new coffee beans the food court outside the theatre will be the perfect location. Sathyam Cinemas, Luxe Cinemas, Chetpet Ecopark, and Selvapaty Park are some prime locations for newspaper inserts in Chennai.
How to create effective newspaper inserts for your Chennai business
If you're looking for a cost-effective way to reach a large audience in Chennai, newspaper inserts may be the answer. These free-standing inserts in Chennai can be a powerful marketing tool, but it's important to create ones that stand out and get noticed.
Determine your target audience
Before creating your newspaper inserts in Chennai, it's important to determine your target audience. Whom are you trying to reach with your message? What are their interests and needs? Once you have a clear understanding of your target audience, you can tailor your message and design to better resonate with them.
Consider factors such as age, gender, income, and location when defining your target audience. This will help ensure that your newspaper inserts in Chennai are effective in reaching the right people.
Choose the right newspaper
Choosing the right newspaper is crucial when it comes to creating effective newspaper inserts in Chennai for your Chennai business. Consider factors such as the newspaper's circulation, readership demographics, and editorial content. Look for newspapers that have a large circulation in the areas where your target audience is located.
Additionally, make sure the newspaper's readership demographics align with your target audience. Finally, consider the editorial content of the newspaper to ensure that your message will be well-received by its readers.
Create a compelling headline and offer
The headline and offer are the most important elements of your newspaper inserts in Chennai. Your headline should be attention-grabbing and communicate the benefit of your offer. Use strong, action-oriented language and make sure your headline stands out visually. Your offer should be compelling and relevant to your target audience.
Consider offering a discount, free trial, or another incentive to encourage readers to take action. Make sure your offer is prominently displayed and easy to understand.
Use eye-catching graphics and images
In addition to a strong headline and offer, eye-catching graphics and images can help your newspaper inserts in Chennai stand out and grab the reader's attention. Use high-quality images that are relevant to your offer and target audience.
Make sure the images are clear and visually appealing. Use bold colours and fonts to make important information stand out. Keep in mind that the design should be visually appealing but also easy to read and understand. Avoid clutter and keep the design simple and clean.
Include a clear call-to-action
A clear call-to-action (CTA) is essential for any effective newspaper insert. Your CTA should be prominently displayed and communicate what action you want the reader to take. Whether it's visiting your website, calling a phone number, or visiting your store, make sure the CTA is easy to understand and follow through on.
Use action-oriented language to encourage the reader to take action, such as "Act now" or "Limited time offer." Don't forget to include any necessary details, such as a promo code or expiration date, to create a sense of urgency in newspaper inserts in Chennai.
Want to use Newspaper for brand promotions?
3 Reasons to choose Ginger Media Group for your newspaper inserts in Chennai
If you're looking for a reliable and experienced provider of free-standing in Chennai, look no further than Ginger Media Group. With a proven track record and a commitment to delivering high-quality services, we are the go-to choice for businesses looking to reach their target audience through print media. Learn more about the benefits of working with us today!
Wide range of distribution channels
At Ginger Media Group, we offer a wide range of distribution channels for our newspaper inserts in Chennai. From local newspapers to national publications, we have the connections and expertise to get your message in front of the right people.
Plus, with our digital distribution options, you can reach even more potential customers through online channels. Choose Ginger Media Group for a comprehensive approach to newspaper inserts that delivers results.
Expert consultation and support
When you choose Ginger Media Group for your free-standing inserts in Chennai, you'll have access to our team of experts who can provide consultation and support throughout the entire process. From designing your insert to selecting the right distribution channels, our team will work with you to ensure your message is delivered effectively. Trust the experts at Ginger Media Group for all your newspaper insert needs.
Timely delivery and reliable service
At Ginger Media Group, we have a dedicated team of professionals who work tirelessly to ensure your inserts are delivered on time and to the right audience. We use the latest technology and distribution methods to ensure your message reaches your target audience effectively. With our reliable service, you can rest assured that your newspaper inserts will be delivered on time, every time.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.