Auto Branding in Chennai
Auto-rickshaw advertising in Chennai is a popular outdoor advertising option for brands. Chennai is the fourth-largest metropolis in India and with a population of above 7.9 million, the city offers high exposure for all kinds of advertisements including auto branding. Auto rickshaw advertising in Chennai is used by many brands today. It is a form of location-driven mobile advertising. The scenic beauty, constant visitors footfall and economic prominence make Chennai a great option to do outdoor advertising. A large scale of population commute through auto rickshaws each day. This makes auto branding a favourable option to advertise in the city and do local marketing.
With Chennai being the biggest economic centre in the South, doing auto rickshaw advertising here becomes a suitable option. The other advantage is that auto hood advertising in Chennai can help brands do faster outreach as auto rickshaws are one of the highly used modes of transportation in Chennai. Auto rickshaw ads also allow brands a chance to extend focus in small areas and zones and reach their target audience in every nook and corner of the city.
Why choose Auto Rickshaws
Benefits of Auto Rickshaw Advertising
Auto advertising is one of the most popular outdoor advertising options or transit media branding options for brands and businesses looking to promote their products or services. Here are some of the benefits of auto-rickshaw advertising:
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Reasons for choosing Chennai
Why Auto Rickshaw advertising is one of the best options in Chennai?
✔ Being the capital and the largest city in the South, Chenna is having the highest economic prominence and is perfect for doing auto rickshaw advertising.
✔ Approx 96K autos move in and around the city. This makes auto rickshaw advertising in Chennai a good advertising option for getting high brand exposure.
✔ Over 5 lakh people in Chennai use auto-rickshaws for transportation. Auto-inside branding in Chennai hence is a good way to reach your target audience.
✔ The cost of auto rickshaw advertising in Chennai is highly affordable in comparison to the impressions and brand exposure the city can provide. Hence auto hood advertising in Chennai is a preferred choice.
Available Options
Auto Advertising Options Available in Chennai
Auto branding in Chennai can be done in a variety of ways and can be customised according to your needs. Some of the types of auto-rickshaw advertising options we offer are:
Inside
If you want to reach your target audience in a fool-proof manner, auto rickshaw inside advertising can be a good choice for you. In this type of auto rickshaw advertising, you place your advertisement on the insides of the auto-rickshaw. This type of auto branding leaves no room for your advertisement to go "unseen."
Top Sticker
If you're looking to capture your target audience's attention effectively and get good brand visibility, full-wrap auto advertising can be a good choice for you. In auto rickshaw full-wrap advertising, your advertisement banner is fully wrapped around the vehicle. Due to its large advertising space, this type of auto ad is hard to ignore by your target audience.
Full Wrap
If you want to reach your target audience in a fool-proof manner, auto rickshaw inside advertising can be a good choice for you. In this type of auto rickshaw advertising, you place your advertisement on the insides of the auto-rickshaw. This type of auto branding leaves no room for your advertisement to go "unseen."
Side Panel
Another popular form of auto rickshaw advertising in Chennai is auto side-panel advertising. It is when your advert is placed on the side panels of the vehicle. Usually, the banner size is 16x24 inches. Auto side panel advertising provides brands exposure from both sides. It is highly favourable in urban cities like Chennai where traffic jams and population density is higher.
Back Side
In auto backside advertising, your advert is placed on the rear side of the vehicle. The banner size in auto backside advertising is also large and its large view and position make it easy for the commuters to notice. The banner sizes used for auto backside advertising are 36×12 inches, 36×24 inches, and 36×36 inches. It is an effective way of doing auto branding in Chennai.
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Places to Advertise
Popular areas for doing Auto Rickshaw Advertising in Chennai
There are several highly crowded areas and popular streets in Chennai that receive high footfall and viewership. Some of the popular places for auto rickshaw advertising in Chennai are as follows:
Why Choose Us
Why Choose Ginger Media Group for Auto Advertising in Chennai?
We Ginger Media Group is an outdoor advertising agency that specialises in creating Out of Home (OOH) advertising solutions for our clients. With our years of experience and more than 150+ PAN India-level projects, we have been able to build great expertise in this field and achieve a 360° understanding of different industries such as education, entertainment, FMCG, fashion and apparel, beauty, technology and IT and many more.
Auto advertising in Chennai is one of our services that is highly preferred by brands and businesses to reach their target audience cost-effectively. We have tie-ups with some of the best promoters and distributors and having PAN India network allows us to provide a huge variety of all kinds of location options to our clients. Our strong work ethics and high-quality services have allowed us to work with companies like OYO, Chumbak, Unilet, Uber Eats, Uber Moto, ABP Live, Pulse, Pizza Hut & more. Auto wrap advertising can be used by brands across various sectors including FMCG, Education, Medical, Real Estate, eCommerce, Fashion & Apparel, Consumer durables, Entertainment, etc.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.
Frequently Asked Questions
Auto Branding in metro cities like Chennai has considered a good source of advertisement as the Movement of traffic is slow in Chennai and the minimum campaign duration of an ad is 30 days.
Apart from this the ad can stay on Auto as long as the new advertiser comes with a new ad. The duration can be extended by mutual understanding between the advertiser and the Auto rickshaw owner.
Auto Branding campaigns can be monitored using various sources like Email, WhatsApp, Instagram and Facebook. Auto Branding agency provides all the details related to Auto advertising to the advertiser.
- Facebook: Understanding the concern of the advertiser, the agency will share the ad details like Auto Branding images, Auto-rickshaw and its owner's details through Facebook.
- Instagram: The advertising agency shares the images, and Auto-rickshaw details through its social media profile Instagram. On Instagram, the advertiser can get regular updates regarding the campaign in a short time.
- E-mail: Auto Branding is assumed to be the most feasible way of branding. To monitor the Auto Branding the agency shares the ad details like Auto Branding images, Auto-rickshaw and its owner's details through Email.
- WhatsApp: Another form of the monitoring ad campaign is sending the advertisement details like Auto Branding images, time duration of the ad, and Auto-rickshaw details through WhatsApp. So that the advertiser may not miss any updates.
On the roads of Chennai, almost 1 lakh Auto rickshaws are moving in the city. The Auto drivers work for 25 days a month approximately 10 -12 hours. An Auto travels a distance of 80kms to 90kms in a day.
A passenger would spend at least 10 minutes reaching their destination and the visibility of ads will be more. Anna Salai, Koyembu, Velacherry, Old Mahabalipuram Road, Grant Road, Adyar, Anna Nagar, Amma Nagar, Chrompet, Egmore, Medavakkama, and others are some areas where Auto Branding can be executed.
Along with Auto Branding we offer various types of Branding opportunities available in Chennai are Bus branding, look walkers, Malls/cinemas, and Cup Branding.
If you find it difficult to meet your target audience then we are the right source to build a bridge and create brand awareness.
To put your brand on Auto-rickshaw you first need to contact an Auto Branding agency like Ginger Media Group that can give you the routes of the Auto travelling through common places where the Auto-rickshaw runs throughout the day.
It is easy for them to track the record. The Auto Branding campaign helps the advertiser to display their ads to a huge number of people as its visibility is more compared to other media of advertisement. Also, the cost of Auto Branding is affordable according to the area of advertisement selected to display the ads.
The size of Auto Branding varies depending upon the area selected to put your ad on the Auto. Auto Hood Branding is the most adaptable form of Auto Branding. The size of auto branding varies small in the rear side is 36x12 inches, the medium size is 36x24 inches, Maximum size is 36x50.
In Chennai for back panel advertisement, the size is 24 inches in width and 8 inches in height the size varies with the type of area selected for advertisement.
Covering the Auto Body with a cover containing an Advertisement of some company is called Auto Wrap Advertising. The Advertisement can be printed on three sides, Topside, Side panel and Backside.
For creating brand awareness and product ads Auto wrap advertisement will be the best option as the Auto moves throughout the city and has more visibility. Thus, it is worth advertising your brand Auto body with good graphic images and catchy taglines.
The cost of Auto rickshaw advertising depends upon different factors like a number of Auto rickshaws, type of Auto rickshaw advertisement and time duration.
For more details contact us at contact@gingermediagroup.com or call at 1800 208 4860.
Auto Rickshaw Branding is the most opted medium of advertising. Depending upon the advertiser's target audience one can select the type of Auto Branding. Considering all the facts a well-designed ad for a product or brand will be published on Auto so that it is easy to reach the target audience.
- Auto Body Wrap: The Most preferable form of Auto Branding, only a particular brand will be displayed over the Auto body, the audience will pay attention to one single brand displayed on the Auto rickshaw.
- Driver Seat Back : The ads display on the driver seat back is visible to the passengers who hire the Auto to reach their destination. They get more time to pay attention to the ad during their journey.
- Auto Side Panel: The Auto rickshaw owner offer Auto side panel branding where the ads will be displayed on both side of the Auto. It increases the visibility of the brand of the advertiser.
- Auto Back Panels: Auto rickshaw branding is the most essential form of publicity. The Auto back panels where ads are displayed at the backside of the Auto gains the attention of the audience easily.
- Auto Hood Branding : Auto hood branding means covering both sides along with the back panel for an advertisement where the advertiser will be able to increase the visibility of his product or service from all three sides.
Chennai is known as ‘The Detroit of India’ A city which is often visited by tourists to explore the beautiful places increases the visibility of outdoor advertisements like Auto branding images as the cost of Auto advertising is affordable by small or medium vendors spreading brand awareness.
- Segmentation: A specific segment will be targeted by the advertiser to create brand awareness using Auto Branding.
- Volume : The number of Auto moving across the city is 96000, the advertiser has to identify the movement of the Auto that helps them to reach the target audience.
- High Engagement : The rate of engagement is comparatively high in Auto Branding advertisements as a Auto move throughout the city.
- Diverse Audience : Audience Depending upon the product or service advertised the audience will be diversified. Every individual is different from another depending upon various characteristics.
- Cost-Effective: The cost of Auto Branding is reasonable compared to other forms of advertisement. Our agency provides the best services at a minimal cost.
