Auto Branding in Chennai

Auto-rickshaw advertising in Chennai is a popular outdoor advertising option for brands. Chennai is the fourth-largest metropolis in India and with a population of above 7.9 million, the city offers high exposure for all kinds of advertisements including auto branding. Auto rickshaw advertising in Chennai is used by many brands today. It is a form of location-driven mobile advertising. The scenic beauty, constant visitors footfall and economic prominence make Chennai a great option to do outdoor advertising. A large scale of population commute through auto rickshaws each day. This makes auto branding a favourable option to advertise in the city and do local marketing.

With Chennai being the biggest economic centre in the South, doing auto rickshaw advertising here becomes a suitable option. The other advantage is that auto hood advertising in Chennai can help brands do faster outreach as auto rickshaws are one of the highly used modes of transportation in Chennai. Auto rickshaw ads also allow brands a chance to extend focus in small areas and zones and reach their target audience in every nook and corner of the city.

Why choose Auto Rickshaws

Benefits of Auto Rickshaw Advertising

Auto advertising is one of the most popular outdoor advertising options or transit media branding options for brands and businesses looking to promote their products or services. Here are some of the benefits of auto-rickshaw advertising:

High Brand Exposure

Auto rickshaw advertising is a high visibility outdoor advertising medium as auto-rickshaws especially in metro cities are one of the major modes of transportation. An average auto driver drives for around 7-9 hours a day and covers approx 150Km per day. This ensures high visibility and high brand exposure. Auto rickshaw advertising also helps spread consistent messaging among your target audience.

Cost Effective

Auto rickshaw advertising can be super cost-effective. The cost per impression auto-rickshaw ads provide is one of the lowest to beat. An average auto in a metro city like Chennai can give you up to 3000 impressions per day at a much lesser cost. Auto advertising ads are seen by people multiple times during the day which helps build a strong top-of-the-mind recall. Also, as metro cities have higher population densities, this allows brands to target large groups of people at once.

Faster Brand Outreach

One of the reasons why brands prefer to do transit media advertising such as auto-rickshaw advertising is it allows for faster brand outreach. An auto-rickshaw, especially in a metro city, is constantly moving in and around areas, serving hundreds of passengers a day. Auto rickshaw ads are not only seen by passengers but also by other thousands of people who are commuting. Auto rickshaw advertising can help you reach your target audience in a short period.

Want to use Autos for brand promotions?

Reasons for choosing Chennai

Why Auto Rickshaw advertising is one of the best options in Chennai?

✔ Being the capital and the largest city in the South, Chenna is having the highest economic prominence and is perfect for doing auto rickshaw advertising.

✔ Approx 96K autos move in and around the city. This makes auto rickshaw advertising in Chennai a good advertising option for getting high brand exposure.

✔ Over 5 lakh people in Chennai use auto-rickshaws for transportation. Auto-inside branding in Chennai hence is a good way to reach your target audience.

✔ The cost of auto rickshaw advertising in Chennai is highly affordable in comparison to the impressions and brand exposure the city can provide. Hence auto hood advertising in Chennai is a preferred choice.

Want to use Autos for brand promotions?

Places to Advertise

Popular areas for doing Auto Rickshaw Advertising in Chennai

There are several highly crowded areas and popular streets in Chennai that receive high footfall and viewership. Some of the popular places for auto rickshaw advertising in Chennai are as follows:


Why Choose Us

Why Choose Ginger Media Group for Auto Advertising in Chennai?

We Ginger Media Group is an outdoor advertising agency that specialises in creating Out of Home (OOH) advertising solutions for our clients. With our years of experience and more than 150+ PAN India-level projects, we have been able to build great expertise in this field and achieve a 360° understanding of different industries such as education, entertainment, FMCG, fashion and apparel, beauty, technology and IT and many more.

Auto advertising in Chennai is one of our services that is highly preferred by brands and businesses to reach their target audience cost-effectively. We have tie-ups with some of the best promoters and distributors and having PAN India network allows us to provide a huge variety of all kinds of location options to our clients. Our strong work ethics and high-quality services have allowed us to work with companies like OYO, Chumbak, Unilet, Uber Eats, Uber Moto, ABP Live, Pulse, Pizza Hut & more. Auto wrap advertising can be used by brands across various sectors including FMCG, Education, Medical, Real Estate, eCommerce, Fashion & Apparel, Consumer durables, Entertainment, etc.

Frequently Asked Questions

 
1What is minimum campaign duration for Auto Branding in Chennai?

Auto Branding in metro cities like Chennai has considered a good source of advertisement as the Movement of traffic is slow in Chennai and the minimum campaign duration of an ad is 30 days.

Apart from this the ad can stay on Auto as long as the new advertiser comes with a new ad. The duration can be extended by mutual understanding between the advertiser and the Auto rickshaw owner.

2How is Auto Branding campaign monitored In Chennai?

Auto Branding campaigns can be monitored using various sources like Email, WhatsApp, Instagram and Facebook. Auto Branding agency provides all the details related to Auto advertising to the advertiser.

  • Facebook: Understanding the concern of the advertiser, the agency will share the ad details like Auto Branding images, Auto-rickshaw and its owner's details through Facebook.
  • Instagram: The advertising agency shares the images, and Auto-rickshaw details through its social media profile Instagram. On Instagram, the advertiser can get regular updates regarding the campaign in a short time.
  • E-mail: Auto Branding is assumed to be the most feasible way of branding. To monitor the Auto Branding the agency shares the ad details like Auto Branding images, Auto-rickshaw and its owner's details through Email.
  • WhatsApp: Another form of the monitoring ad campaign is sending the advertisement details like Auto Branding images, time duration of the ad, and Auto-rickshaw details through WhatsApp. So that the advertiser may not miss any updates.
3Where Auto Advertising can be executed in Chennai?

On the roads of Chennai, almost 1 lakh Auto rickshaws are moving in the city. The Auto drivers work for 25 days a month approximately 10 -12 hours. An Auto travels a distance of 80kms to 90kms in a day.

A passenger would spend at least 10 minutes reaching their destination and the visibility of ads will be more. Anna Salai, Koyembu, Velacherry, Old Mahabalipuram Road, Grant Road, Adyar, Anna Nagar, Amma Nagar, Chrompet, Egmore, Medavakkama, and others are some areas where Auto Branding can be executed.

4What are the various types of Branding opportunities available in Chennai?

Along with Auto Branding we offer various types of Branding opportunities available in Chennai are Bus branding, look walkers, Malls/cinemas, and Cup Branding.

If you find it difficult to meet your target audience then we are the right source to build a bridge and create brand awareness.

5How to Start Auto Branding in Chennai?

To put your brand on Auto-rickshaw you first need to contact an Auto Branding agency like Ginger Media Group that can give you the routes of the Auto travelling through common places where the Auto-rickshaw runs throughout the day.

It is easy for them to track the record. The Auto Branding campaign helps the advertiser to display their ads to a huge number of people as its visibility is more compared to other media of advertisement. Also, the cost of Auto Branding is affordable according to the area of advertisement selected to display the ads.

6What is the Size and Design of Auto Hood Branding in Chennai?

The size of Auto Branding varies depending upon the area selected to put your ad on the Auto. Auto Hood Branding is the most adaptable form of Auto Branding. The size of auto branding varies small in the rear side is 36x12 inches, the medium size is 36x24 inches, Maximum size is 36x50.

In Chennai for back panel advertisement, the size is 24 inches in width and 8 inches in height the size varies with the type of area selected for advertisement.

7What is Auto Wrap Advertising?

Covering the Auto Body with a cover containing an Advertisement of some company is called Auto Wrap Advertising. The Advertisement can be printed on three sides, Topside, Side panel and Backside.

For creating brand awareness and product ads Auto wrap advertisement will be the best option as the Auto moves throughout the city and has more visibility. Thus, it is worth advertising your brand Auto body with good graphic images and catchy taglines.

8What is Auto rickshaw Advertising cost in Chennai?

The cost of Auto rickshaw advertising depends upon different factors like a number of Auto rickshaws, type of Auto rickshaw advertisement and time duration.

For more details contact us at contact@gingermediagroup.com or call at 1800 208 4860.

9What are the options available for Brand Advertisement as an Auto Branding agency in Chennai?

Auto Rickshaw Branding is the most opted medium of advertising. Depending upon the advertiser's target audience one can select the type of Auto Branding. Considering all the facts a well-designed ad for a product or brand will be published on Auto so that it is easy to reach the target audience.

  • Auto Body Wrap: The Most preferable form of Auto Branding, only a particular brand will be displayed over the Auto body, the audience will pay attention to one single brand displayed on the Auto rickshaw.
  • Driver Seat Back : The ads display on the driver seat back is visible to the passengers who hire the Auto to reach their destination. They get more time to pay attention to the ad during their journey.
  • Auto Side Panel: The Auto rickshaw owner offer Auto side panel branding where the ads will be displayed on both side of the Auto. It increases the visibility of the brand of the advertiser.
  • Auto Back Panels: Auto rickshaw branding is the most essential form of publicity. The Auto back panels where ads are displayed at the backside of the Auto gains the attention of the audience easily.
  • Auto Hood Branding : Auto hood branding means covering both sides along with the back panel for an advertisement where the advertiser will be able to increase the visibility of his product or service from all three sides.
10Why Auto rickshaw Advertising service in Chennai are very preferred amongst Businesses?

Chennai is known as ‘The Detroit of India’ A city which is often visited by tourists to explore the beautiful places increases the visibility of outdoor advertisements like Auto branding images as the cost of Auto advertising is affordable by small or medium vendors spreading brand awareness.

  • Segmentation: A specific segment will be targeted by the advertiser to create brand awareness using Auto Branding.
  • Volume : The number of Auto moving across the city is 96000, the advertiser has to identify the movement of the Auto that helps them to reach the target audience.
  • High Engagement : The rate of engagement is comparatively high in Auto Branding advertisements as a Auto move throughout the city.
  • Diverse Audience : Audience Depending upon the product or service advertised the audience will be diversified. Every individual is different from another depending upon various characteristics.
  • Cost-Effective: The cost of Auto Branding is reasonable compared to other forms of advertisement. Our agency provides the best services at a minimal cost.