Chennai: Pole Boards

Most metropolitan cities are famous for their airports. A majority of people living in Chennai are from different parts of the world. When they return from home one view they cannot miss at all is the long drive from the airport to the main city of Chennai. This makes the compact size banners on the electric pole placed one after the other unavoidable. It is called pole board advertising. The banners are so creative that the audience ends up glancing at the pole board which leaves a long-lasting impression on the audience's mind. 

You will find the pole board in almost all the major cities on major roads and minor roads. Popular locations where you are likely to find the pole board branding are hospitals, schools, airports, colleges, nearby corporate offices, and on streets that have huge space. Pole board advertising is the most ideal strategy which most marketers are looking for.

Now we will discuss the various benefits of pole board branding in Chennai, top locations for pole board advertising in Chennai, 5 creative pole board branding ideas for your business in Chennai, and why Ginger Media Group is the best choice for pole board branding in Chennai

Explore the various benefits of pole board branding in Chennai

If you are looking to have increased brand awareness, brand visibility, and sales, and leave a long-lasting impression on the audience, then try the pole board branding in Chennai to achieve all your objectives. Here are the benefits of pole board advertising in Chennai.

 Increased brand awareness

Placing the pole board advertising on poles all across the city can help the brand, product, and services to get the perfect exposure it requires. Since you see the pole board repetitively one after the other, it is very difficult to stop yourself from searching about the brand. 

The majority of people will take out their phone to search about the brand if it is new in the market thus leading to a new customer base and if the brand is known the existing customer base increases.

Helps your brand stand out

If you want your brand to stand out among other competitors in the market, then pole board marketing is the tool that you can have a look at. To make it more effective, make the board large, eye-catching with the right brand colour and design, and place it at locations like the parking lots outside apartments, and famous streets in the city to get an edge over the competitors. This extra layer of branding might help you to have an edge over others.

Cost-effective

If you are looking to reach a large audience at a minimum cost, then pole board branding is the perfect solution. You will not have to spend a huge sum of money like you would have to spend on television ads or radio. 

It is like a fixed investment which you make for one time and after that, you just need to wait for a while to get the result. It will advertise your brand 24*7 on the poles across the city which is perfect for your advertising budget.

Target-based marketing and customisation

You can place your pole board branding, particularly in those areas where you will find your target audience. For this, the brand needs to prepare the audience persona they want to attract and also have the knowledge of the areas in Chennai to get the maximum benefit. 

For example, if you want to target elderly people, then the best spots would be parks, hospitals and apartments parking spaces. Additionally, you can design your pole board to appeal to the specific target audience you want as your potential customer.

Easy to change

Pole board marketing has an edge as a marketing tool because of the ease of replacing the pole board branding as and when required to suit the various business needs. The easy installation process makes it easy for marketers to replace the pole board branding when they want to introduce a new product, show a new logo, display a promotional offer, or any upcoming events.

Want to use Pole Boards for brand promotions?

Discover the top 5 pole board branding locations in Chennai

Pole board marketing is the one-stop solution to achieve your marketing objectives. The critical aspect is choosing the right location for your brand. So, here we have gathered the top 5 locations where the business can plan to install its pole board branding in Chennai.

Airport

This is the perfect location for pole board branding in Chennai. There is ample space near and outside the airport for installing the pole board branding high on the poles. Here the added advantage is that you get to see the pole board branding for a longer duration as the distance from the airport to the city is quite long. 

Another factor is that audiences are not distracted by other work when travelling from the airport and their observing power is more. This makes the brand visibility and awareness more effective. Madras International Meenambakkam Airport is one of the main airports in Chennai where you can plan to put up the pole board branding in Chennai.

T. Nagar

T. Nagar is a bustling commercial and residential area in Chennai, known for its shopping spree markets. Some of the top locations for pole branding in T. Nagar include Usman Road, Pondy Bazaar, and Ranganathan Street. By strategically placing your brand on poles in these areas, you can effectively reach your target audience and increase brand awareness.

Hospital

Apollo Hospital, Billroth Hospital, Dr Mehta's Hospital, and Fortis Malar Hospital are some of the big hospitals in Chennai. If the business has products or services related to the medical sector and wants to target old people. There is no better place than hospitals to install pole board branding in Chennai.

This will help the business automatically increase brand awareness, visibility, and sales. Placing the pole board branding near the hospital can help the brand to create a new market for itself and instil the need for the product or service in the mind of the people.

Schools and colleges

Even schools and colleges use their area outside the premises to create hype when they are having any special occasion. This builds curiosity and excitement among the students about the upcoming event. Can you imagine the kind of impact these pole board branding can have?

Yes, in the same way, businesses can use the pole board branding near the college and school to grab the attention of a diverse audience. You should go for this location if your target audience is students and want to promote products or services that are useful to the students. For example, if you want to promote a gaming app, then this location will fully serve the purpose and will also get you good results. Some of the schools and colleges where you can place your branding are SBOA School And Junior College, Maharishi Vidya Mandir, Chettinad Vidyashram, Anna University, University of Madras, and many more.

Temple

Vadapalani Murugan Temple, Kapaleeswarar Temple and Sri Sai Baba Temple are some of the famous temples in Chennai. Placing pole board advertising in this temple can help your brand reach a diverse audience, as it attracts both locals and tourists. With its colourful surroundings and lively atmosphere, the temple is a great location to boost your brand's visibility.

5 creative pole board branding ideas for your business in Chennai

If you're looking to make a lasting impression with your brand in Chennai, pole board advertising can be a highly effective strategy. By using creative and eye-catching designs, you can capture the attention of your target audience and leave a lasting impact. Here are 10 ideas to help you get started.

Use bold and eye-catching colours

One of the easiest ways to make your pole board advertising in Chennai stand out is by using bold and eye-catching colours. Choose colours that are in line with your brand identity, but don't be afraid to go a little bolder than usual. 

Bright colours like red, orange, and yellow are great for grabbing attention, while blues and greens can create a calming effect. Just make sure your colours are consistent across all your branding materials for maximum impact.

Incorporate unique and memorable graphics

Another way to make your pole board advertising in Chennai stand out is by incorporating unique and memorable graphics. This could be anything from a custom illustration to a striking photograph. The key is to choose something visually appealing and relevant to your brand. 

For example, if you run a restaurant, you could use a mouth-watering image of your signature dish. Or if you're a fitness brand, you could use an image of someone working out. Whatever you choose, make sure it's something that will stick in people's minds long after they've seen your pole board.

Include a catchy tagline or slogan

A catchy tagline or slogan can make all the difference when it comes to pole board advertising in Chennai. It's a short and memorable phrase that sums up your brand's message and values. Make sure it's something that resonates with your target audience and sets you apart from your competitors. 

For example, if you're a coffee shop, your tagline could be "Wake up and smell the coffee" or "Life is too short for bad coffee." Keep it simple, catchy, and easy to remember. Your tagline or slogan should be prominently displayed on your pole board, along with your logo and other branding elements.

Use humour or wit to grab attention

Humour and wit can be powerful tools in pole board advertising in Chennai. They can help your brand stand out and create a memorable impression on your audience. Consider using puns, wordplay, or clever jokes that relate to your brand or industry. For example, a gym could use the tagline "Sweat now, shine later" or a bakery could use "Life is short, eat the cake." Just make sure your humour is appropriate and doesn't offend anyone.

Showcase your products or services in a creative way

One of the best ways to grab the attention of potential customers is to showcase your products or services creatively on your pole board. For example, if you run a restaurant, you could create a pole board that looks like a giant menu, with pictures of your most popular dishes. 

Or, if you run a clothing store, you could create a pole board that looks like a giant dressing room, with mannequins wearing your latest styles. Get creative and think outside the box to make your brand stand out.

Want to use Pole Boards for brand promotions?

Why Ginger Media Group is the best choice for pole board branding in Chennai

If you're looking to make a statement with your pole board branding in Chennai, look no further than Ginger Media Group. With their expert design skills, use of high-quality materials, and exceptional customer service, they can help you create a lasting impression that will set your brand apart from the competition. Learn more about why Ginger Media Group is the right choice for your pole board branding needs.

Expert design

At Ginger Media Group, our team of experienced designers will work closely with you to create a design that not only captures the essence of your brand but also grabs the attention of potential customers. We use the latest design software and techniques to ensure that your pole board advertising in Chennai is both visually appealing and effective in communicating your message.

Exceptional service

At Ginger Media Group, our team is dedicated to ensuring that every aspect of your pole board branding project is handled with the utmost care and attention to detail. From the initial design consultation to the final installation of your pole board, we will work closely with you to ensure that your vision is brought to life. 

We understand that your time is valuable, which is why we strive to complete every project on time and within budget.

Competitive pricing

At Ginger Media Group, we offer competitive pricing for our pole board advertising services in Chennai. We believe that high-quality branding should be accessible to businesses of all sizes, which is why we work hard to keep our prices affordable without compromising on quality. 

Contact us today to learn more about our pricing and how we can help you elevate your brand with our pole board marketing services.

Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

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