Billboard Branding in Chennai
Chennai, originally known as Madras Patnam is the capital city of Tamil Nadu. It is the most prominent cultural, educational and economical centre of South India being the state's largest city in geography and population. Chennai also ranks 2nd among Indian cities for green real estate due to its well-spread public transportation network. Billboard advertising in Chennai is a great way to capture a prominent audience in South India. Being one of 100 smart cities, having a population of more than 11 million, a literacy rate of 90% and expanding economic growth, Chennai is also the 5th richest Indian city. It is home to 4,685 millionaire households. All these factors together make billboard advertising in Chennai highly favourable.
Billboard advertising in Chennai is one of the prime choices of brands as the city is densely populated having a population density of 26,553 people per sq km. More than one-third of the Indian automobile industry is based in Chennai. The city is also home to major film production centres, electronic hardware manufacturing, auto ancillary production, tourism and medical. Public transportation in Chennai is well established with Chennai Airport being the 6th busiest Indian airport, MTC buses recording an average daily footfall of 35 lakh and metros serving 1.18 to 1.21 lakhs of passengers daily. More than 32% of Chennai's young population spends 1-2 hours commuting every day. Billboard advertising in Chennai hence can be highly beneficial as it can allow brands to tap into a large urban population that is constantly moving and ever-growing.
Why choose Billboards
Benefits of Billboard Advertising
Billboard branding is one of the most preferred forms of OOH advertising methods today. Brands and businesses use billboard advertising to reach their target audience at large, compete with other brands, establish a strong brand recall among consumers and increase their target market share. Outdoor advertising in India is rising with billboards and other OOH advertising options getting more & more prominent.
Here are a few of the several benefits of billboard advertising:
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Reasons for choosing Chennai
Why Billboard advertising is one of the best options in Chennai?
Billboard branding in Chennai is a commonly used form of outdoor advertising for brands to reach their target audience. Chennai provides multiple reasons for being one of the top cities to advertise for brands. Here are some of the reasons why you should consider billboard advertising in Chennai:
✔ Billboards in Chennai provide high visibility as thousands of people commute through highways in a day and lakhs of people use public transportation such as buses or metros on a daily basis.
✔ Over 32% of Chennai's young population spends 1-2 hours commuting every day. This allows brands a great opportunity to reach a younger audience and build a sustainable customer base.
✔ Chennai is the most populous city of Tamil Nadu and has the most economic prominence. This makes Chennai a top choice for billboard advertising and capturing a prominent share of South Indian consumers.
✔ Chennai is the 5th richest city in India and one of the top urban economical cities. It also attracts over 45% of health tourists visiting India. Hence, billboard advertising in Chennai can be highly favourable.
Available Options
Billboard Advertising Options Available in Chennai
Billboards come in many different shapes and sizes. Some of the various types of billboards provided by us are:
Classic Billboards
If you're looking to advertise on highly populated highways and streets, these classic billboards can be perfect for you. They are often placed on highways and crowded streets where they can be viewed by a large crowd. They're large in size and can be easily seen by daily commuters and pedestrians.
Vinyl Billboards
For advertising through billboards that are bright and more alluring than the classic ones, Vinyl billboards can be perfect for you. These are made from PVC material and can withstand some of the harshest weather conditions. They are brighter and are usually placed in crowded streets, areas and marketplaces
Poster Billboards
If advertising to the local areas at a relatively less cost is your goal, Poster Billboards can be perfect for you. These billboards are placed in residential areas, crowded marketplaces and public places such as near railway stations, and bus depots. These are often used by local companies to promote their local products.
Mobile Billboards
If you're looking to target even more specific locations, mobile billboards can be perfect for you. These moving billboards carry your advertisement to specific locations where your target audience is most likely to be present. Lookwalker branding, balloon advertising, and cycle branding are some examples of mobile billboard advertising.
3D Billboards
Want to make your brand stand out and create some buzz? These 3D Billboards can be perfect for you. These billboards stand out due to their 3-dimensional appearance and leave a long-lasting impact on the target audience's mind. 3D billboards are also often placed on prominent highways and streets.
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Places to Advertise
Popular areas for doing Billboard Advertising in Chennai
Chennai is a beautiful city that is embellished with some of the most highly popular airports, highways and streets. Here are some of the places in Chennai for billboard advertising:
Why Choose Us
Why Choose Ginger Media Group for Billboard Advertising in Chennai?
Billboard advertising in any location or city needs a strategic marketing plan. From brand messaging to the location and placement of the billboard, everything plays an important role in the success of a billboard advertising campaign. We, Ginger Media Group, as an experienced and trusted outdoor ad agency has gained expertise in this domain through years of working in this field alongside various brands and businesses. We have worked on more than 175 PAN India-level projects and have helped our clients make the best out of their campaigns.
We take pride in the work we do and we work closely beside you to craft a branding or marketing solution that is tailored just for you. We are branding specialists, a team of passionate marketing professionals who believe in creating unique, out-of-the-box solutions for our clients. We have worked with brands across industries such as education, entertainment, FMCG, fashion and apparel, beauty, technology, real estate and IT. Some of the brands we have worked with are OYO, VIBGYOR, Uber Moto, Uber Eats, Chumbak and Unilever.
We can't wait to work with you and help you reach your target audience effectively. When you choose to do billboard branding with us, you choose to work with an agency that strives to deliver you the best results. We serve PAN India level and have a strong distribution and promoter network in place to provide you with the maximum outdoor advertising opportunities.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.
Frequently Asked Questions
The Smart way of advertising your newly launched product or the existing product is Billboard Branding in Chennai. Billboard Advertisement stays up for at least 1 month. In premium locations, Billboard advertisement is also available to be booked for a single day, weekly etc.
Billboard outdoor advertisement is the most effective and one of the popular ways to market the product or service. It can help you increase the brand awareness of your business.
Billboard Branding Agency helps you to monitor the Billboard Advertising Campaign by sharing the images used, text messages in the advertisement, Placement of Billboard etc through the following platforms.
- WhatsApp: The Advertiser can monitor his Billboard advertising details such as Images taken for advertisement, Content written for advertising the Product or Brand, Area where the billboard is placed Via WhatsApp which will be sent by the Billboard Branding Agency.
- Instagram: The Professional will choose social media platforms like Instagram to share the details of Billboard Branding which includes Images taken for advertisement, Content written for advertising the Product or Brand, the Area where the billboard is placed.
- E-Mail: The Billboard Branding Agency will share information related to ads that will be displayed on Hoarding for example the images used, text message in advertisement, Placement of Billboard etc through Email.
- Facebook: To monitor the Billboard Branding the agency shares the ad details like Billboard branding images, text messages in advertisement, and Placement of Billboard through the social media page of Facebook.
It is the 6th most populous city and the 4th most populous urban agglomeration in India. Nungambakkam, Medavakkam, Poonamallee, Chetpet, Royapettah, Egmore, Teynampet, Pallavaram, Saidapet, etc. are some places where Billboard advertisement is being executed. As the traffic movement is slow in Chennai, the advertiser can draw the attention of people by displaying their brand. As per sources, around 6 million passengers travel daily on road to their destination which is about half of the population of Chennai.
With the help of the Billboard Branding Agency, The Advertiser can get the list of Billboards in the city to reach his target audience. The most important factor is to number of people moving around the city and then selecting the best place to display your advertisement. The state has a total of 286 state highways, 161 state highways urban stretches and 905 major district roads where Billboard highways are placed for Advertisers to display their Ads.
To Expand businesses, the Advertiser looks for multiple opportunities to publish their brand to gain more visibility and create brand awareness among the people. The Billboard Advertising Agencies like Ginger Media Group provides other services like Bus Branding, Look Walkers, Malls/Cinemas, Cup Branding, Etc.
Spread the word about your brand with the help of Various forms of advertising that help your product or brand to grow. Build Trust among the audience and show your presence in the Market using various forms of Branding.
To put your Advertisement on Billboard you need to identify the target audience you want to reach and the time. In this step, the presence of your existing brand or the new product or brand entering the market has to identify the people they want to reach. Once decided on the concept of your Advertisement, you have to contact the Billboard Branding Agency.
The Billboard Branding Agency has all the information concerning Billboard Branding like the number of Billboards in the city, its reach to the audience, etc. They will create an advertisement in such a way which leaves a good impression on the people watching it. The colour combination used for the Billboard advertisement, the message that is readable in a short time, Images used for Ad, Etc. will be noted by the Billboard Branding Agency.
The size of Billboard advertisements varies on Highways sizes used are SIZE: 20 X 15, SIZE: 25 x 25, SIZE: 30 x 25, and SIZE: 40 x 25 Whereas at major junctions within the city the Billboard Size will be SIZE: 10 X 6, SIZE: 20 X 5, SIZE: 24 X 12 etc. Depending on the Advertisers choice the Billboard advertising will be executed.
Some criteria to be followed to design the advertisement of Billboard are no pure white backgrounds should be used, fonts must be clear and easy to read, and No more than 7-10 words.
A digital billboard is a billboard that displays digital images and digital videos that are changed by a computer every few seconds. Digital billboards are primarily used for advertising to display the existing brand or the new brand which entered the market.
To Advertise your digital Billboard, the organisation has to contact Billboard Advertising Agency to proceed with the advertisement. In some loops, several Ads can be displayed. They reach a moving audience - drivers, pedestrians, and commuters.
The Cost of Billboard Advertising in Chennai ranges between Rs. 13,000 to Rs. 1,25,000 per month depending upon the type of billboard advertising selected by the advertiser. The factor of Billboard advertisement varies according to the type of Advertisement.
For more details contact us at contact@gingermediagroup.com or call at 1800 208 1837.
Billboard Branding is one of the largest outdoor advertising structures mostly found in high-traffic areas. Billboard Branding is also known as hoarding in some parts of the world. The large Advertisement displayed on Billboard is successful in gaining the attention of the audience like passing pedestrians, Drivers driving two-wheeler, three-wheeler or four-wheelers. About 71% of consumers are engaged with these roadside ads. Here are the most common types of billboards:
- Interactive Billboards: Integrating interactivity in outdoor advertising puts a whole new dimension of engagement for brands.
- Augmented Reality Billboards: Augmented reality is one of the progressive technological advancements that is now used in marketing.
- Static Billboards: These Billboards are seen on the roadside targeting the people travelling by the road. It is subtle and more welcoming to consumers. This form of outdoor advertising targets motorists rushing to their destination.
- Mobile Billboards: Mobile billboards have the advantage of being able to go where the crowd is. Mobile billboards are becoming a more popular type of outdoor advertising, they’re often seen on the side of buses or wrapped on cars.
- Digital Billboards: Digital billboards have the advantage of being able to display videos and animations, making them significantly more eye-catching. Creativity in Displaying your video ad will get more impressions.
Billboard Branding is the most preferable type of branding because it has maximum reach to the target audience in Very less time. Understanding the need of the advertiser the Billboard Branding Agency will avail all the details related to Billboard Advertising.
- Billboards Work 24/7: Billboard Advertising is displayed through out day and night due to this it will provide repeated exposure to the same passenger multiple times.
- Billboards Have A High Return On Investment: Your Brand can get the most Impressions as the Billboard Advertisement has high engagement and visibility of the Advertise displayed.
- Volume: The Number of people using road transport either private transport or public transport which helps in creating brand awareness among the consumers.
- Billboards Appeal To All Ages: The Advertiser can reach people of his segment, people of all age groups can view this advertisement, and advertisers strive to foster a relationship with the youth market.
- Visibility: Billboard branding will increase the visibility of the brand to every individual. Given the number of commuters and drivers on the road, this advertising medium is effective in catching the attention of the target audience.
