Newspaper Insertions

Newspaper inserts vary from a response card to multiple-page inserts. They allow advertisers to focus on their advertisements to specific geographic markets cost-effectively. India as a nation still has a huge chunk of population that still reads newspapers on a daily basis. With a readership of more than millions, newspaper insertion proves to be a great marketing strategy for brands to reach their local audiences at a low cost, effectively.

Regardless of what your business is about, if you don’t promote it well, you won’t succeed. Newspaper insertions or flyers are an inexpensive methodology for businesses to promote an upcoming sale, a launch, a product or a service to their target market - this can be a time-tested technique that's effective and advances an exponential ROI.

Newspaper insertions are the shiny vibrant adverts that are placed within the newspapers. They're generally somewhat smaller than the newspaper size and offer pictures of current deals or restricted things that the shop puts forth, and urge the reader to go to the shop before a specific date once the deal can finish.

Why choose Newspaper Inserts

Benefits of Newspaper Insertions

Using newspaper inserts in your business' marketing strategy can help you attain the following benefits in your marketing campaign:

Highly Targeted

Newspaper insertion promotion permits you to focus on a particular audience supporting their sociology, locality, and language. The factor with digital ads is that they are short. They’re there one second and go into the future. However, newspapers have real lasting power and tend to stay around in consumers’ homes longer than most alternative media. Newspapers insertions can be highly targeted as you get to decide who you exactly want to advertise to, i.e what language they speak, which locality they live in, the kind of sociology and ideology they support, and the interests they have. This allows for better advertising and audience segmentation.

Cost Effective

Around 407 million people in India read newspapers in the year 2017 and 2019, the readership jumped to 429 million readers. Covid forced the industry to slow down. However, recent stats show the newspaper industry is slowly catching up with its space. With millions of reach per day and the cost being super affordable, newspaper insertions are undoubtedly cost-effective. It’s a time-tested technique that has proven to generate exponential ROI for brands and businesses. The most advantageous facet of advertising with these inserts is that they drive customers to require action. For instance, a survey conducted by MORI analysis found that seventieth of customers “regularly” or “occasionally” browse newspaper inserts

Bridges Offline-Online Gap

Newspaper Inserts are extremely effective in the digital age of advertising. While some people might think newspaper inserts to be an “old school” approach, this “old school” offline approach supports mobile commerce and eCommerce defrayal trends. A survey conducted by Valassis found that within 30 days of viewing a newspaper insert, half of the individuals went online to search for the brand. Newspaper insertions can be highly beneficial to support your online marketing efforts especially if you’re an eCommerce brand or a consumer product-related brand, you can promote your upcoming sale, offers and deals with newspaper insertions.

Evergreen Option

The majority still scan the morning paper and also the newspaper inserts still hit the targeted audience with over ninetieth success. Newspaper inserts are single-sheet ads placed within the centre of a newspaper. Since inserts are added to specific newspapers, it becomes a targeted selling approach. These embrace a range of promotional offers and new product or service announcements. With the emergence of QR Codes and personalised URLs linking print and digital has never been easier. Leaflet circulations or newspaper insertions are still an effective mode of advertising.

Want to use Newspaper Inserts for brand promotions?

Why Choose Us

Why Choose Ginger Media Group for Newspaper Insertions?

If you're looking to communicate with your target audience, and reach your local audiences effectively, we can help you do just that with newspaper insertions. Over the years, we have grown from a BTL marketing agency to a 360° marketing agency with PAN India-level distribution and promoter network. We help our clients find and reach their target audiences. We do this by working alongside them, understanding their business needs, pain points, customer demographics and business goals. After taking everything into consideration, we build a marketing strategy that is tailored just for you.

We take pride in our work and we are grateful and delighted to have been trusted by companies like Unilever, Zomato, Hotstar, Chumbak, Uber Eats, Uber Moto and a lot more.

Here are a few reasons why you should consider us as your newspaper insertion advertising partners:

✔ We have partnerships with some of the leading, reliable newspapers in the country

✔ Providing a super cost-effective way of advertising your business

✔ We focus on providing quality services and supervise each and every step

✔ A dedicated team that works alongside you.

✔ PAN India level presence and reach

✔ Reach the most local target areas

✔ Campaign reporting to help you sit back while we run the campaign for you and strive to deliver results

✔ We are trusted by brands like Unilever, Zomato, Hotstar, Chumbak, Uber Eats, Uber Moto and a lot more

Create buzz for your new product launches or sales with newspaper insertions

Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

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Frequently Asked Questions

1What is a newspaper insert called?
FSIs, or newspaper inserts/circulars, are a variation of print placement in daily or weekly publications. With competence named, these advertisements are inserted between the pages of a newspaper instead of written directly onto a page.
2What are the inserts in magazines called?
They're technically referred to as “blow-ins”: those very little subscription cards that fall out of magazines and promise the deal of the century
3What are free-standing inserts?
(Abbreviation FSI) a loose piece of paper that is added separately to a newspaper or magazine and that contains advertisements or coupons (= pieces of paper that can be used to buy goods at a reduced price): About 90% of coupons are distributed through free-standing inserts, primarily in Sunday papers.