Mobile Van Advertising in Chennai
Mobile vans are vehicles that come along with fixtures that hold the advertisement panels. It travels all across the city for the promotion of the product or service. These mobile vans fulfil two services, firstly they provide service delivery and secondly they promote the brand.
Since it is a medium that is cost-effective, it is used by most marketers with a recall rate of 97% and provides a good rate of return. Not only does the mobile van remain static in one place but also provides the opportunity to interact with the customer whether it be through distributing flyers, product samples, discounts, exciting contests, and prizes which makes the brand awareness experience better and also builds a strong relationship with the customers.
Benefits of using mobile van advertising in Chennai
With so many ways to advertise your brand, marketers still choose mobile van advertising in Chennai. The reason is when you see an attractive van pass by you, you are sure to stop by and give a look at the creative advertisement.
Therefore this strategy holds a lot of attention in Chennai. Apart from this let us now deep dive into some of the reasons why mobile van advertising in Chennai is so useful.
Wider reach and visibility
Unlike buses which travel in a fixed place at a fixed time and TV commercials which pop up in between interrupting the customer to present an ad, the mobile van branding in Chennai reaches every part of the city in a very subtle way.
Furthermore, marketers can plan which area or locality it wants to target in the city. Reach the target audience it wants as the potential buyer and push them to buy its products or services. For example, if we know that our target audience is youth and teenagers, we can have the mobile van branding nearby colleges, schools, and busy streets with restaurants, pubs, and bars.
It is one of the cheapest forms of OOH marketing which is budget friendly for all types of business. You can utilise the entire van in any which way you want at an affordable rate. This complete package allows you to reach a mass audience, spread brand awareness, get visibility, and get the best conversion.
Loud and clear
Mobile van advertising in Chennai cannot go unnoticed at any cost. Though it is not an “into the face” advertising strategy, it still manages to reach the audience. It is because of the effect of the large-size promotional tool used on large vans. People cannot resist but end up taking a glance at your mobile van branding. This one-time look can eventually lead to a conversion.
With mobile van branding in Chennai, you can exactly estimate the reach of your brand to the potential customer. For example, if your mobile van advertising in Chennai is passing through an area that seems busy with a lot of crowds and many shopping centres around, you can stop your vehicle to interact with your potential customer. At the same time, if you have stopped by an area that is not very crowded, you can choose a different location. This makes the reach to the mass audience very effective.
High engagement chances
The mobile van advertising in Chennai can be used to promote your product and service, and product specification, and can also be placed in an exhibition to directly engage with the customers. On the creative front, the van can be used as means to receive feedback by using the van exterior as a creative wall to write, use creatives to ask thought-provoking questions and promote an event launch the entire van can be used as a stage.
Want to use Mobile Vans for brand promotions?
Top locations for mobile van branding in Chennai
Owing to the success of mobile van advertising, more and more companies are going for mobile van branding in Chennai. With the use of creativity and attractive design, you can reach the audience and convert the passersby into potential customers. Here are the best places for mobile van advertising in Chennai.
The shopping mall parking lot is a great place for mobile van advertising in Chennai. Since it is a shopping mall you will find all kinds of people from shoppers, families, and other groups of people regularly who will for sure catch sight of your brand.
As shopping malls are also places where large-scale events are hosted, it will simply get your brand message amplified to another level. Mobile van marketing flexibility adds another flavour to this form of marketing as it allows one-to-one interaction with the audience. So if you are planning for mobile van advertising in Chennai, don’t forget to add the famous shopping malls to your list. Some of the famous shopping malls in Chennai are Bylane shopping mall, Chennai city centre, VR Chennai, Palladium mall, and many more.
Thyagaraya Nagar is one of the oldest parts of the city and is also known as T-Nagar. It is one of the popular destinations for shopping by most of the people of Chennai. You will find a lot of places in this area from Saravana stores, street shopping in Pondy bazaar, saree shopping at Pothys, jewellery shopping, pubs, and bars to some of the famous restaurants which makes it a perfect place for mobile van advertising in Chennai with good exposure and visibility.
Since this street is always so busy there is a high chance that the mobile van branding in Chennai will be seen repeatedly by people who are hopping from one store to another. You will find people from all walks of life which makes the message pass to a larger audience.
The automobile markets are certainly one of the most popular places for mobile van advertising in Chennai. You are for sure going to find people coming to this location to purchase cars and other components. Placing the mobile van advertising next to the automobile store will help the brand to directly reach the customer. The most ideal time to place your mobile van branding in Chennai will be during the launch of a new car. It will lead to improved visibility and reach a mass audience.
This also provides a perfect opportunity if you are targeting the car sectors to interact with the customers on a one-to-one basis as they have come with the mindset to buy a new car or other automobile equipment. You will have maximum conversion as the potential buyers have the intention of buying.
Event venues and exhibition centres
These locations attract large crowds of people who are often interested in exploring new products and services. By parking your branded van outside these venues, you can hold the attention of potential customers and generate buzz around your brand name. Some popular event venues and exhibition centres in Chennai include the Chennai trade centre, Chennai trade fair complex, and the Chennai trade and convention centre.
Plus, with events happening throughout the year, you can plan your mobile van branding strategy around specific events that align with your brand and target audience. Therefore event venues and exhibition centres are great locations for mobile van branding in Chennai.
The essential rules for effective mobile van branding in Chennai
Mobile van branding in Chennai is an effective method for companies to quickly and efficiently reach their target markets. When done correctly, mobile van branding in Chennai can provide powerful results at a low cost. Learn about the essential mobile van marketing rules for Chennai and start planning your success strategy today!
Identify your target audience
Before you start your mobile van marketing campaign, it is important to take the time to identify your target audience. This means deciding exactly who you are wanting to reach and how best to reach them.
After you have determined this, then you can start deciding on factors such as design, colour, font, and imagery that will resonate with your target audience. Knowing who you are aiming for will allow your mobile van branding in Chennai to reach maximum impact.
Design eye-catching brand graphics
Make sure that the brand graphics you use for mobile van marketing should be eye-catching, easy to remember, and relevant to your audience. You also want to make sure that the design of your van is cohesive and reflects both your mission as a company and images that will evoke emotion from viewers.
Pay special attention to font size and colour so that it’s visible from a distance. Be sure to create an engaging design or logo which stands out clearly on the side of a mobile van. It should be simple but creative enough to grab people’s attention quickly.
Invest in quality products & materials
Invest in quality products and materials for your mobile van marketing campaign. Good quality products such as robust sign boards and prints from reliable sources can help ensure that your company logo, brand messages, and other information are easily recognizable.
Pay attention especially when it comes to the weather conditions of Chennai and make sure you use materials that are long-lasting so your investment will be worth it in the long run.
Make use of strategic locations
Effective mobile van marketing heavily relies on visibility. To increase the number of people that see your message and brand, you need to identify & target locations where there is high foot traffic or venues with lots of passing traffic such as busy intersections, leading roads, and others.
Place strategic sign boards at various places or set up campaigns at popular local events to leverage maximum visibility. By doing this you can ensure maximum engagement with your brand!
Monitor your marketing results & adjust accordingly
To successfully maximise the effectiveness of your mobile van advertising in Chennai, it is important to have regular monitoring and analysis of your results. Keep track of the time & money spent on each marketing campaign, any changes in foot traffic or sales conversion, and use the data for subsequent campaigns.
Make adjustments to ensure that you stay ahead of the competition by making changes in locations, size of signage, content, and other factors as needed.
Want to use Mobile Vans for brand promotions?
Ginger Media Group – Unrivalled mobile van advertising services in Chennai
When it comes to mobile van branding in Chennai, look no further than Ginger Media Group. With its wide range of services and professional team, you can create an unforgettable brand impression that will draw in new customers with its eye-catching visuals.
Highest-quality printing techniques used by top industry professionals
At Ginger Media Group, experienced branding professionals use only the latest printing techniques to ensure the highest possible quality of your company’s mobile van advertising in Chennai. These state-of-the-art methods and specialised tools allow for precise customization that stands out from the rest of the crowd. So get ready to make a lasting impression!
Experienced team of designers to execute your mobile branding vision
Our team of branding experts is well-versed in both traditional and modern design techniques. Utilising creative marketing strategies, our professionals will work closely with you to reach the desired impact for your mobile van advertising in Chennai.
No matter your company's size or industry, with Ginger Media Group's services you can easily get noticed and expand brand awareness at competitive market prices.
Cost-effective pricing and quick shipping across India to get your van banners in action quickly!
Ginger Media Group also provides cost-effective pricing and quick shipping across India for all mobile van marketing services. With us, you can easily stay ahead of your competitors in the market. We understand that time is often an issue when it comes to promotion and brand awareness. That’s why we offer a speedy turnaround time with our services, allowing you to have banner graphics in action quickly.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.
Other advertising services available in Chennai
Frequently Asked Questions
Mobile Van branding in Chennai is a medium of advertising the existing product, discount or any seasonal offers that may require consumers' attention immediately. The minimum duration of the Mobile Van campaign is one week. The period can be extended up to one month.
The Duration of the campaign can be changed as per the requirement. It can be booked for a minimum of one day or two days but the cost charged for this is higher than usual.
Mobile Van branding agency hired to advertise the product or service of the Advertiser will be running the campaign and monitor its performance through various mediums and provide all the details to the advertisers so that they can maintain transparency. They use various platforms to communicate and show how they monitor the campaign. Some ways of interaction between agency and consumers are as follows
- WhatsApp: A personal way of communication where agency and consumer can have one on one communication instantly by sharing the campaign images, videos, the success rate of the campaign and the current status of Mobile Van branding.
- E-Mail: The Professional way of communication is Email writing wherein the agency will Email the campaign images, videos, the success rate of the campaign and the current status of Mobile Van branding.
- Social Networking Sites : One of the simplest ways of communication is through social networking sites like Facebook, Twitter, and LinkedIn. This help to connect with the advertiser and show them how their brand is being promoted as it encourages knowledge sharing and curating content, photos, and videos, and consumers can participate in lively discussions also.
- Image Sharing sites: The visual content of the Mobile Van branding campaign can be shared like images, and infographics through social media like Instagram, Imgur and Snapchat are specially designed to amplify the power of image sharing.
Nungambakkam, Medavakkam, Poonamallee, Chetpet, Royapettah, Egmore, Nungambakkam, Teynampet, Pallavaram, Saidapet, etc. are some places where Mobile Van advertisement is being executed. As the traffic movement is slow in Chennai, the advertiser can draw the attention of people by displaying their brand.
With the help of the Mobile Van Branding Agency, The Advertiser can get the list of Mobile Van in the city to reach his target audience. The most important factor is to number of people moving around the city and then selecting the best place to display your advertisement. Mobile Van Ads can be placed on the mobile vans which will run 8 hours a day and will cover 40 km/ day. The van is not allowed to stop in high-traffic areas.
Mobile Van Branding is one form of advertising along with this the Mobile Van Branding Agency will provide other forms of advertising like Bus Branding, Auto Branding, Corporate Branding, Bus Shelter Branding, Cup Branding, Billboard Branding, Multiplex and Mall Branding, Coffee shops and Retail Outlet, Etc. Our client will be dealing with experienced people who have a very good understanding of the market.
Various forms of Branding allow for building brand image among consumers. The Mobile Van Branding agency like Ginger Media Group who exist in the market for a long time have good experience as they completed more than 175 projects all over India. This company helps your brand to create a brand image in the mind of people.
Mobile Van branding agency is the first point of contact to execute your advertisement on Mobile van. Based on the requirements of the advertiser. The representative from the agency will provide all the available options and a well-planned strategy to build your brand. An agency like Ginger Media group they are one of the successful agencies having a good amount of experience as they have worked on multiple projects all over India.
To put your advertisement on a Mobile van there must be a proper conversation between the executive and the advertiser regarding the content to be published on the advertisement, the Duration of the ad displayed, images used in an ad, etc. The Mobile Van branding agency has all the information like how many vans are moving in the city, how many kilometers the van will travel, etc. Understanding the need of your ad the agency will help you to finalize the plan and execute it.
The vehicle used for Mobile Van Branding in Chennai is different accordingly the size and design of the Mobile Van Branding will change. Like a big size with a median display, the size of the lower side panel is 16 X 2, the main panel is 16 X 8, and the back panel is 5 X 2. Small size with median display, size of the lower side panel is 10 X 2, the main panel is 10 X 5, and the back panel is 5 X 2.
The Design of the advertisement must not be overloading the van with graphics and information. Also, Font used to write the message should be readable even from a distance. The Images used in advertising should be of high quality according to the display size. Keep the design as simple as possible.
Mobile vans move across the city or can be parked at a particular location where these advertisements get a high impression. The Advertiser has many ways of advertising to reach the target audience one of the popular ways of branding a product or service is Mobile Van Branding. The existing product or service can be advertised using Mobile Van Branding to improve awareness among the people. Various types of Mobile Van Branding are efficient to increase awareness of the existence of new brands among the targeted audience and spreading the word of new business in the market within a short period.
These vans come along with the accessories used to display the advertisement and hold the advertising panels. It Delivers a long-lasting, visual impression of your Company as the range Covered is a large number of audiences efficiently. The most important thing is to develop brand awareness among the targeted audience. A Survey, done by the Outdoor Advertising Association of America, indicates that mobile vans are viewed by 95% of people who pass by them. That makes mobile van a perfect advertising medium to reach the target audience on the go.
The costs of Mobile Van Advertising in Chennai depend on various factors involved like the type of vehicle, daily Km run etc. it may range from 60,000 to 1,00,000 per month. Mobile van wrap advertising depends upon the type of advertisement selected. The Mobile Van body is completely covered with the advertisement of a company called Mobile Van wrap advertising.
The charges of the Mobile Van Branding vary as the ad will be displayed on many sides, Topside, Side panel Backside, and Interiors. For more details contact us at email@example.com or call +91 990 247 8800.
Mobile Van Branding offers value for the money invested in promoting your business, product, service or launching an event. The attractive Mobile Van Advertisement moving around the city will get more impressions. The best part of Mobile Van Branding is a particular region or area can be selected to promote its business and advertise at a specific time. There are various types of Mobile Van Branding opportunities are available. Some forms of Mobile Van Branding are as follows.
- L Shaped Road Show Mobile Van Advertisement: L Shaped Road Show Mobile Van Advertising comprises fabricated vehicles that are utilized for roadshows. These are the right choice when you want to demonstrate your products and services. The Advertiser opts for this form of advertising to reach the target audience in less time and spread word of your brand very soon.
- Roadshow vehicle advertising: Roadshow Advertising is a way of advertising that attract people with an illuminating display ad. Roadshow advertising is most effective to reach a mass audience. Roadshow advertising can be done in less period. Roadshow advertising has flexible opportunities for advertisers. Illumination and the ability to conveniently shift to the desired locations as per the client`s requirement. Roadshow advertising can be placed in important places to reach a mass audience quickly. Roadshow advertising helps advertisers to achieve greater market share Roadshow advertising also offers backlighting facilities for evening times which also make it more attractive.
- Hydraulic Mobile Van Advertising: The Billboards used in this Mobile Van Advertising are bigger and elevated on the vans which have more visibility when compared to the traditional Mobile Van Branding.
- Canter Display Van : Canter activity advertising is another form of advertising which has the capability of putting advertisements at different locations at the best times especially when the movement of traffic or people is high. Canter activity advertising is done by fixing illuminated hoardings, banners or billboards on a van or truck which moves around the city, and also it can be parked at targeted places. Canter activity advertising the products or services and moves across the places as per the targeted location.
- LED Mobile Van Advertising: A Mobile van with an LED screen of size 12Ft w X 8Ft h will be installed on the Mobile Van that will play Brands ad. Van comes with an LED screen and Speakers for Audio It also comes with a hydraulic lift which can lift the screen up by 8-10 Ft. Brand can place this Mobile van at their desired place at the desired time. The Mobile Vans will stay active for 7 hours a day. Brands can choose the time band as per their target market.
In today’s generation, Advertising media has become a major form of communication between consumers and producers. The Advertiser has many ways of advertising to reach the target audience one of the popular ways of branding a product or service is Mobile Van Branding. In Chennai, Mobile Van Advertising is preferred the most because it has certain benefits. Let’s discuss them
- Engagement: Mobile Van Branding will help in promoting the product specifications, product sampling, live displays or sometimes as a booking booth too.
- Masses and classes: Mobile Van advertising is not restricted to a particular place. The message displayed will reach one and all. It reaches a new market through its presence and increases the potential buyer to purchase a particular product or service.
- Hyper-Local Advertising: Through Mobile Van Advertising, your brand can be taken to the locals and also to the suburbs. It can reach such places where no other advertising media can reach.
- Greater Control: You Can have great control over the movement of the vehicle, if you feel that the area passing by is dense with the target audience you can stop to get more impressions.
- Loud and Clear: Advertisement on Mobile Van cannot be unnoticed as it is displayed on large vehicles visible clearly and the message display will purely convey the message.