Bus Shelter Advertising in Chennai
Have you ever been to a bus stop to catch a bus?
I am sure you have. While waiting for the bus you must have seen many billboards around the bus shelter, both inside and outside. Since there is still time for the bus to come, you end up reading the billboards at the bus stop. This is called bus shelter branding.
Well, it is not only noticed by people travelling via bus but also by the people living nearby, working in the area, passersby, and riders on various vehicles.
Despite so many advancements and new advertising strategies, marketers are falling back to the traditional form of bus shelter branding in Chennai because of its effectiveness and high impact on the audience. Now let us discuss the various benefits, top locations, how to create effective bus shelter advertising in Chennai, and why Ginger Media Group is the best choice for bus shelter branding in Chennai.
Explore the benefits of bus shelter branding in Chennai
Bus shelter branding in Chennai is a very effective tool to reach the maximum number of people by placing your billboard advertisement inside and outside the bus stop. Bus stop branding helps the people on vehicles with direction, spreads brand awareness, is pocket friendly, can lead to a high rate of conversion, and can last for a longer period compared to other forms of advertisements.
Here are the top 5 advantages of bus shelter advertising in Chennai
Bus shelter marketing is one marketing strategy which can help your business to save a huge sum of money, and cut down the cost drastically when compared to other forms of advertising like TV commercials, radio, newspapers, or digital platforms.
Also, you have the opportunity to test and try. If the design or content on your billboard is not effective, you can replace it with a new one. The overall cost of the advertisement will still be under budget.
You must be thinking that the bus shelter advertising in Chennai is only noticed by the people waiting at the bus stop, or by the people on the bus. But this is not correct. It can be seen by people who are walking on the street, people who are riding their vehicles, and people who live or work close to the bus stop shelter.
This makes the brand service or product reach a larger section of people in the city which is an advantage to the business.
You cannot miss them
As per the latest report of December 2022, on average 2 million people travel via bus in Chennai every day. This number itself is proof that bus shelter branding in Chennai has a very less chance of being missed by the audience. Bus travellers generally need to wait for some time before the bus comes, it provides ample time for the audience to catch a glimpse of the bus shelter advertising in Chennai.
Flexibility and customisation
The brand can choose an eye-catching design, colour, font, shape, and quirky content to be placed on the board. This customisation advantage helps the brand to stand apart from the competition in the market. Also having the location flexibility you can choose a place where the bus shelter stop has ample space to put up multiple billboards all across the space outside and inside.
Unlike most TV commercials, radio, and digital media where you can easily switch it off, pause, or scroll down to avoid unwanted information. In bus shelter branding in Chennai, one does not have that option. The effect of bus shelter advertising becomes even better when regular bus travellers are exposed to it frequently in a day.
Imagine a bus passenger has to travel via bus every day for a month. That means that individuals get to see the bus shelter advertisement 40 times a month which makes the brand to be remembered for a longer duration. This can also lead to brand conversion as when the customer is in dire need of the product or service same as yours, chances are they might come to your door.
Want to use Bus Shelters for brand promotions?
Top 5 locations for bus shelter branding in Chennai
Bus shelter branding is one option that is not the first choice by most marketers, yet it is one of the options that is a very effective technique to reach the mass audience if done in the right fashion and location. Location plays a very major role in placing your brand ads on bus shelter stops. Here we have gathered the top 5 places for bus shelter marketing in Chennai.
Wellington Plaza Bus Stop
You will find the Wellington Plaza Bus Stop on Anna Salai road. The location is usually very busy with many pedestrians walking by and high traffic. You will find major commercial hubs and shopping centres which means you will find a lot of locals and tourists in this spot. So the brand will surely get noticed leading to increased brand awareness and visibility. Thus making it a very ideal location for bus shelter advertising in Chennai.
Some of the best spots on Wellington Plaza Bus Stop to place your billboards are near the US Consulate, LIC Building, and Spencer Plaza.
OMR or Old Mahabalipuram Road is close to metro stations such as Indira Nagar and KR Puram and is also known by the name Swami Vivekananda road. ORM road is a preferred location for bus shelter branding in Chennai because of the growing IT sector and more inflow of young tech-savvy people. It is a perfect location if your brand and service want to target a tech-savvy audience.
Apart from the tech-savvy appeal, you will also find high traffic and many commuters who will be exposed to your brand daily. There are 23 bus stops in OMR but the most popular one for bus shelter branding is the OMR TCS Bus Stop - around TCS. Some of the best locations for bus shelter branding on OMR include Tidel Park, Ascendas IT Park, and SIPCOT IT Park.
GST road is one of the ideal locations to place your billboards. This location will find high traffic and a diverse audience which means more brand exposure and conversion.
One of the top locations for bus shelter branding on GST road is near the Chennai International Airport, where thousands of people pass by every day. Another great location is the Guindy Industrial Estate, which is home to many businesses. Lastly, the Chromepet Railway Station is another prime location for bus shelter branding in Chennai, as it is a major transportation route for commuters.
Poonamallee High Road
You will find high traffic, commuters and pedestrians on the street which will make your brand reach more effective. The brand has the chance to create new customers as you will find an audience from diverse sectors like college students, working-class people, families and old people.
A few of the bus shelter stops in Poonamallee High Road are Poonamalle Highway Bus Stop, Poonamallee Mofussil Bus stand, and Poonamalle Bus Depot. Some of the top locations for bus shelter branding on Poonamallee High Road include the Kilpauk Medical College, the Madras Medical College, and the Koyambedu Bus Terminal.
It is one of the most demanding bus shelters in Chennai. In the heart of the city, you will find high foot traffic and commuters nearby as it is closely located near the residential areas, businesses, corporate offices, and many educational institutions.
You can place the boards near Padur School, Pallava Hospital, nearby public washrooms, and libraries. Don't miss out on the opportunity to make a lasting impression on potential customers with bus shelter branding on Ashok Nagar.
How to achieve effective bus shelter advertising in Chennai
If you're looking to promote your business or product in Chennai, bus shelter advertising can be an effective way to reach a large and diverse audience. However, creating a successful ad requires careful planning and attention to key elements that will capture the attention of passersby and leave a lasting impression.
Know your target audience
Before creating your bus shelter advertising in Chennai, it's important to know your target audience. Who are you trying to reach? What are their interests and needs? Understanding your audience will help you create an ad that resonates with them and encourages them to take action.
Consider conducting market research or analysing data to gain insights into your target audience. This will help you create a more effective and targeted ad.
Keep it simple and eye-catching
When it comes to bus shelter marketing in Chennai, simplicity is key. Your ad should be easy to read and understand at a glance. Use bold, contrasting colours and large, clear fonts to make your message stand out.
Avoid cluttering your ad with too much text or images, as this can be overwhelming and confusing for viewers. Instead, focus on a single message or call to action that will grab their attention and encourage them to take action.
Use high-quality images and graphics
In addition to using clear and concise text, it’s important to use high-quality images and graphics in your bus shelter advertising in Chennai. This will help your ad stand out and grab the attention of passersby. Make sure your images are relevant to your message and are of a high enough resolution to be easily seen from a distance.
Avoid using low-quality or blurry images, as this can make your ad appear unprofessional and unappealing. Remember, your goal is to make a strong impression on viewers and encourage them to take action, so invest in high-quality visuals to make your ad as effective as possible.
Include a clear call-to-action
A clear call-to-action (CTA) is essential for any effective bus shelter advertising in Chennai. Your CTA should be concise and direct, telling viewers exactly what action you want them to take. This could be visiting your website, calling your business, or visiting your physical location.
Make sure your CTA stands out visually and is placed in a prominent location within your ad. By including a clear CTA, you increase the chances that viewers will take action and engage with your brand.
Consider the location and surroundings of the bus shelter
When creating a bus shelter advertisement in Chennai, it’s important to consider the location and surroundings of the shelter. Is it in a busy commercial area or a residential neighbourhood? Are there any landmarks or notable buildings nearby? Understanding the context of the shelter can help you tailor your ad to the audience that is most likely to see it.
Additionally, consider the physical surroundings of the shelter, such as the colour of the shelter itself or any nearby trees or buildings that could impact visibility. By taking these factors into account, you can create an ad that is both visually appealing and strategically placed.
Want to use Bus Shelters for brand promotions?
Why Ginger Media Group is the best choice for bus shelter branding in Chennai
When it comes to bus shelter branding in Chennai, you want to work with a company that can deliver exceptional results. Ginger Media Group is a top choice for businesses looking to make a big impact with their advertising. With the expert design, high-quality materials, and a commitment to customer satisfaction, Ginger Media Group is the perfect partner for your bus shelter branding needs.
At Ginger Media Group, we pride ourselves on delivering unbeatable results for our clients. Our bus shelter branding campaigns have a proven track record of driving traffic and increasing brand awareness. We use high-quality materials and expert design to create eye-catching and memorable advertisements that will leave a lasting impression on your target audience.
Expert design for maximum impact
At Ginger Media Group, our team of experienced designers will work with you to create a visually stunning advertisement that will grab the attention of passersby. We use the latest design techniques and tools to ensure that your brand stands out from the crowd. With our expert design, you can be sure that your bus shelter branding campaign will have maximum impact and deliver the results you need.
High-quality materials for durability
In addition to expert design, Ginger Media Group also uses high-quality materials for all of our bus shelter marketing projects in Chennai. We understand that outdoor advertising can be exposed to harsh weather conditions, so we use materials that are durable and long-lasting. Our materials are also resistant to fading and damage from UV rays, ensuring that your advertisement will look great for years to come.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.