Bus Branding in Chennai

Bus advertising in Chennai is among the most effective outdoor advertising options. You will often find numerous branded buses running in and across the city. Chennai which is the capital city of Tamil Nadu is among one of the fastest-growing urban areas in India. One of the reasons why Chennai is often a sought-after city for advertising and marketing for brands is because the city is the most prominent cultural, economical, and populous center of South India. Bus advertising in Chennai can be a potent choice as the city boasts a population of 11 million and is the 5th richest Indian city today. Apart from being a city of prominence from an economic point of view, Chennai also is home to one of the best transport infrastructures in India.

CMTC buses in Chennai being the primary mode of transport have a daily ridership of 70 lakh. The Chennai Mofussil Bus Terminus (CMBT) has 6 wide platforms along with 3 bus fingers, further accompanied by 180 bus bays. This popular bus station extends to 36.5 acres in Koyambedu. Bus branding in Chennai can help you reach a vast population cost-effectively. Full bus wrap advertising in Chennai is commonly used by companies to advertise and market. More than 32% of Chennai's young population spends 1-2 hours commuting every day. Buses such as CMTC, MTC, and Volvo buses being one of the primary modes of transportation offer extensive wide scope for doing bus advertising in Chennai.

ridership of 35.8 lakh.

Why choose Buses

Benefits of Bus Branding

Bus advertising or full wrap bus branding offers numerous advantageous reasons to brands to use it as an outdoor advertising option. Here are some of the major benefits of bus advertising:

High Brand Exposure

In metro cities, buses are one of the primary modes of transportation. As per the data from Census India, approx 70 million people in India use buses daily. The height of buses in India is around 40ft. This makes bus advertising an easy-to-spot type of advertising for consumers. Hence bus advertising can offer you high reach and brand exposure.

High Return on Investment

Bus advertising can help you achieve a good Return on Investment (ROI), as the cost per impression bus advertising can provide is extremely favorable. With bus branding, you reach not only the passengers but also the commuters, office goers, college students, etc. With more than 70% of people spending time outdoors, bus advertising is a cost-effective option to consider.

Faster Brand Outreach

When you're an emerging startup or are a brand in a competitive space, faster brand outreach can be highly advantageous for you. Through bus advertising, you can reach a large number of people in a short period as an average bus in India travels approx 150-300 km per day and stays on the road for 9-12 hours. Hence, allowing your brand to reach more people quickly.

Want to use Buses for brand promotions?

Reasons for choosing Bangalore

Why Bus advertising is one of the best options in Chennai?

Bus advertising in Chennai or full-wrap bus branding in Chennai is one of the most affordable ways you can reach your target audience.

Here are some of the reasons why you can consider doing bus advertising in Chennai:

✔ Chennai is the capital and largest city of Tamil Nadu. Hence it is a favourable city option for bus branding.

✔ More than 32% of Chennai's young population spends 1-2 hours commuting. Bus advertising in Chennai is a good option to increase your brand awareness among the younger audience.

✔ CMTC or MTC buses in Chennai serve approx 70 lakh passengers daily. This makes bus branding in Chennai a good outdoor advertising option to reach more people.

✔ Bus advertising in Chennai is highly preferred as it is one of the fastest-growing cities in India and is the 5th richest Indian city. Bus branding here is super cost-effective.

Available Options

Bus Branding Options Available in Chennai

Bus branding in Chennai offers many advertising options. Being a top bus advertising agency in Chennai we can provide all kinds of bus advertising options for you depending upon your needs.

The different types of bus advertising options in Chennai provided by us are:


Inside Branding

Bus inside branding includes branding the insides of the bus such as handles, seat backs, window panels, and inside upper panels. Inside bus advertising in Chennai or any city is a fool-proof way to get seen by your target audience. Buses are designed in a compact way to carry a large number of passengers in one ride. Hence, they generally have a close ambiance which makes it hard for your brand to go unnoticed.


Rear Side Branding

If you are looking to go beyond marketing to the inside passengers, you can opt for rear-side bus branding or back-side bus advertising. Backside bus advertising in Chennai is quite popular as it provides a large advertising space for brands to put their brand message across clearly to their target audience. Also, the location is such that it is meant to provide you with high brand visibility.


Side Panel Branding

Apart from the back panels of the bus, the other part of the bus that gets high brand visibility is its side panels. Side panel bus advertising is all about branding the sides of the buses. It too offers large advertising space to brands depending upon the type of bus they choose. It is a good option to choose this form of advertising as it can provide you with exposure from both sides, left & right.

Available Buses

Types of Buses available for branding in Chennai

Chennai, with both radial and ring road patterns, as of today has a road length of 2780 km. Chennai Mofussil Bus Terminus (CMBT) buses which include MTC AC Volvo buses named Vajra and Vayu Vajra serve more than 70 lakh people per day.

Here are some of the types of buses you can use for advertising in Chennai:

Want to use Buses for brand promotions?

Places to Advertise

Popular areas for doing bus advertising in Chennai

You can execute bus advertising in Chennai in any location or area depending upon your needs. We at Ginger Media Group being a trusted 360° outdoor ad agency in Chennai can help you do bus advertising effectively in any location you want.

Some of the popular places for bus advertising in Chennai are:

Why Choose Us

Why Choose Ginger Media Group for Bus Advertising in Chennai?

At Ginger Media Group, outdoor advertising is a subject that we all share an innate passion towards. Bus advertising, auto branding, mobile van display, metro branding, and train advertising are only a few of the numerous outdoor advertising services we offer. We are a 360° outdoor ad agency in India that has been trusted by brands like OYO, Chumbak, Unilet, Uber Eats, Uber Moto, ABP Live, Pulse, Pizza Hut & more. Bus advertising service in Chennai is one of our major services that is highly preferred by brands and businesses. We can provide you with innumerable location options for executing your bus branding in Chennai.

Our team of marketing professionals, branding specialists, and advertisers can help you select and find the best location for bus advertising in Chennai. We work closely with our clients and have a robust network of distributors, suppliers, promoters, and manufacturers that allows us to provide a plethora of outdoor advertising options to our clients with the best quality and at the most affordable rates. We have proud to have been associated with some of the giant brands in this country and we would be happy to help you do effective outdoor bus advertising in Chennai.

Frequently Asked Questions

1What is the minimum campaign duration for Bus Branding in Chennai?

Usually, the minimum campaign duration of Bus Branding in Chennai is 1 month but it can be extended according to the advertisement and advertiser’s needs.

However, you can also put your advertisements for an indefinite time on the bus but for this, you will have to take separate permission from Bus Owner & local authorities and also have to complete some paperwork regarding this.

2What are the options available for brand advertisement as a Bus Branding Agency in Chennai?

There are many options available for brand advertisement as a Bus Branding Agency in Chennai such as Bus Body Branding, Bus Back Panels, Driver seat back, Bus Interiors, etc. Because of the availability of these options, we can not only transform buses from outside but also from inside.

  • Bus Body Branding : Bus Body Branding is a type of branding in which a Bus Branding Agency transforms a whole Bus Body into a new style according to the needs of the advertiser and gives a new look.
  • Bus Back Panels : Usually, we can see Bus Back panel Branding is done on 90% of the buses because it is one of the most commonly applied types of Bus Branding. It is helpful in reaching people from different demographics.
  • Driver Seat Back : Driver Seat Back can be a very good place to apply advertisements in the Bus. This can lead to brand marketing even among the people sitting inside the Bus. We can use this in double-decker buses which are mainly used as tourist buses.
  • Bus Interiors : Bus Interior accessories such as passenger seats, LEDs, seat belts, curtains, floor mats, cushions, window sunshades, steering wheel cover, etc. are also used for brand marketing by sticking or printing advertisements on them.
3Where Bus Advertising can be executed in Chennai?

In Chennai, Bus Advertising can be executed in many popular areas like Chrompet, Medavakkama, T Nagar, Tiruvallur, Anna Salai, Koyembu, Velacherry, Old Mahabalipuram Road, etc. These are those areas where the population traveling in buses is very high and road connectivity here is also good. Chennai is one of the largest cultural, economic and educational centers of South India. It is among the most visited cities by foreign tourists. The quality of Living Survey rated Chennai as the safest city in India. It is the 6th most populous city and 4th most populous urban agglomeration in India.

As of May 2017, the MTC (Metropolitan Transport Corporation) had a scheduled fleet strength of 3968 buses which carry around 6 million passengers daily which is about half of the population of Chennai. MTC serviced more than 80 lakhs of the population of Chennai and MTC ranked first in the country on average daily commuters, carrying 1270 person bus per day according to the report by the Ministry of Road Transport and Highways on the status of State Transport Undertakings. Each bus covers a distance of 287 kilometers per day and the total road length of Chennai is 2780 kilometers. This significantly increases the probability of getting brand recognition.

4What are the various types of Branding opportunities available which can be done with Bus Branding in Chennai?

Along with Bus Branding, various types of Branding opportunities available in Chennai are Bus Shelter Branding, Bus Ticket Branding, Look Walker Branding, Malls/cinemas, Cup Branding, Bus Body Branding, Back Panel Branding, Packaging, Clothing, Bus Interior Branding, Cushion Branding, etc.

We will catch the essence of your brand in our advertisements which will be made for you.

5How can I put my Brand on Buses in Chennai?

First, you will have to contact an agency that can do Bus Branding successfully or who has a successful track record in Bus Branding and has previous experience with some good brands. Like you choose Ginger Media Group for this because they have a successful track record and they have worked on 175+ projects in all of India.

Then you will have to contact them and give them all the information related to your brand (such as brand name, brand logo, contact details, and other information which you wanted to include in an advertisement) which will be applied to the Bus.

6What is the Size and Design of Bus Branding in Chennai?

In Chennai, transit buses or city buses are more popular. City or Transit Buses have average lengths of 39’2” (11.95 m), widths of 8’4” (2.55 m), heights of 9’10” (2.99 m), and have a capacity of 29 (+1) seats with standing room for 76. There is no particular Bus suitable for any city, it all depends on your requirements and the road conditions of that city and that too varies from road to road. So, before printing, kindly confirm the sizes physically.

For designing a bus, half wrap, and detailed branding can be placed on Buses.

7What is Bus Wrap Advertising?

Covering the Bus Body with a cover containing Advertisement of some company is called Bus Wrap Advertising. The advertisement can be printed on many sides, the Topside, Side panel, and Backside, Interiors. It depends on what is asked to print.

Bus wraps are the form of graphic media that are used to place on the bus. Bus wrap contains the advertisement of any company or service. Bus wrap advertising is a kind of marketing or advertising technique in which the bus body is completely or partially covered with Bus wraps.

8What is the cost of Bus Wrap Advertising in Chennai?

Bus branding is a cost-effective way of Advertising in Chennai by which we can promote any brand effectively. Cost depends on number of cars used to advertise and the type of Car Branding used.

For more details contact us at contact@gingermediagroup.com or call at 1800 208 4956.

9How is Bus Branding Campaign monitored in Chennai?

There are so many ways to monitor a Bus Branding campaign in Chennai. We can share Bus Branding images along with Bus details with you through E-mail, WhatsApp, Facebook, Instagram, LinkedIn, etc. And if required we can also share the same with any other Social Media Platform.

  • E-mail: You can monitor your Bus Branding Campaign through E-mail by asking for images and details related to bus branding directly to the car branding agency.
  • WhatsApp: WhatsApp is very much helpful in monitoring the Bus Branding Campaign because it allows Bus Branding Agency to send live locations to you. It helps monitor the engagements within a particular area.
  • LinkedIn: Bus Branding Agencies can update customers about your business and business partners. It can also update Bus Branding Agency about customers and their preferences.
  • Instagram: Instagram helps to monitor the insights of your Advertisement. It is also helpful in detecting the related content to your Advertisement, Bus Branding Agency, and its work in the form of stories, hashtags, articles, and posts.
  • Facebook: You can also monitor your Bus Branding campaign through Facebook. We can share the images and videos of your Bus Branding Campaign through Facebook.
10Why Bus Advertising services are very preferred amongst businesses in Chennai?

Chennai is one of the largest cultural, economic and educational centers of South India. It is among the most visited cities by foreign tourists. The quality of Living Survey rated Chennai as the safest city in India. Chennai have their own various unique selling points, like its population travelling through Cars, availability of transportation, cost-effectiveness, high engagement, diverse Audience, etc.

  • Cost-effectiveness: MTC (Metropolitan Transport Corporation) had a scheduled fleet strength of 3968 buses. So it is easy to find a bus for Bus Branding. It means that its cost will also be less.
  • High engagement: The total road length of Chennai is 2780 kilometers, making Bus Advertising a high-reach medium in Chennai.
  • Volume: Buses carry around 6 million passengers daily in Chennai which is about half of the population of Chennai. This will increase the probability of getting brand recognition easily.
  • Segmentation: While promoting your Brand through Advertising on Bus, you can easily choose the areas where you want to advertise to and what audience you want to prefer to reach.
  • Diverse audience: Advertisement placed on Bus attracts everyone on the road who is coming from different-different backgrounds.