Bus Branding in Chennai
Chennai is one of the major cities in India with nearly 45% of people using the Bus as their mode of travel. Hence bus advertising becomes an important aspect of marketing the product or service by businesses of every type.
In Bus advertising, buses are used as the main promotional tool to get customers to your door. Here we use creatives, banners, posters, bus wraps, back panel ads, ads on bus seats, ads on bus screens installed inside the bus, or any other promotional tool to attract customers who are not at home. It is one of the important strategies of OOH marketing.
Advantages Of Using Bus branding in Chennai
Bus marketing is usually used by marketers when they want to launch a new product or service, provide a special offer or discount, or grand event announcement. Bus marketing is a direct form of marketing that is convenient to use and easy to understand by the audience.
Bus branding in Chennai is an advantage to marketers because it has many advantages. Let us deep dive into some of the advantages of Bus advertising in Chennai.
It cannot be ignored
Unlike Television, radio, and digital platforms where you can switch off, change the channel, fast forward the tape, and scroll down, you cannot do any of these in the case of Bus branding in Chennai. Whether you like it or not, once you are on a bus, you are exposed to Bus marketing which is right in front of you. One cannot miss the advertisement.
Many people who are working professionals and students who go to school have a fixed time of travel via bus every day. This makes the Bus advertising exposure frequent times in a day. For example, if an office employee travels to the office every day of the week via a bus that means he/she gets exposed to the Bus warp branding twice a day and twenty times a month which is a good period for any brand to sweep into the mind of people.
Since the bus is a mode of transport that is used by the majority of people in India it has a higher chance of reaching potential customers. Imagine that someone wants the same services that your company is providing, then Bus marketing can be the perfect opportunity. 45% of people in Chennai use the bus as a means of a daily commute so Bus advertising can be a boon to your company.
Any other medium of advertising would require you to upgrade constantly or use ideas that require a lot of resources. Any of which means spending a heavy amount of money on advertising. However, Bus branding in Chennai does not require any updates or extra resources which means in the minimum budget you can get the best result. Also as per the companies budget one can decide how and which part of the bus they want to use which can again make it a very cost-effective deal.
Want to use Buses for brand promotions?
Top Locations For Bus advertising in Chennai
Bus branding in Chennai is a great way to reach a diverse set of audience both in and around the city. This comprehensive guide will help you to identify the top 4 locations for Bus advertising in Chennai.
Poonamallee High Road
Poonamallee is a popular destination located 23 km away from Fort St George and 17 km from Sriperumbudur on the Chennai-Bangalore Highway. Poonamallee High Road is situated in the northern parts of Chennai. It is an important stop point for buses starting from Chennai Mofussil Bus Terminal and going towards Thirupathi, Vellore, etc. It is a major intersection that connects many cities.
Bus branding in Chennai will be very effective on this spot as you will find many shoppers, vendors, and passengers. Many buses pass by this road daily with its regular riders possibly becoming potential customers after seeing the ad.
Jawaharlal Nehru Road
Jawaharlal Nehru Road also known as the Adyar River stretch, extends for a length of 3.76 Km in the city of Chennai.It connects many ares in Chennai from Choolaimedu, balavinayagar nagar, Koyambedu, Arumbakkam to Vadapalani. You will find many educational institutes, private banks, and offices thus making the Bus branding in Chennai a successful strategy.
Displaying the Bus advertising in Chennai in this kind of area where you will find a diverse set of people from different backgrounds, ages, religions, and places, you are surely going to find a potential customer. People are sure to stop by and witness the ad on the street which is why Bus advertising in Chennai will be very fruitful.
Anna Nagar Roundtana
It is one of the prime locations for Bus advertising in Chennai that connects many cities around. Here you will find prominent doctors, lawyers, and politicians. You will find well-established schools and colleges, temples, shoppers, shopping areas, independent stores, and infinite restaurants.
This area has a bustling traffic signal, which is perfect for Bus advertisements in Chennai.
With a popular theatre located in this region, the ads displayed are sure to reach a wider mass audience. Also, you will find the majority of the tourists in this area. Overall this location proves to be one of the central locations for Bus advertising in Chennai by marketers.
Kamarajar Salai is a prime location that stretches for a length of 1.06 Km in the district of Chennai. It connects Kodungaiyur west and the moolakadai areas. It is one of the most important highways for bus traffic thus a perfect opportunity for the advertisers to grab the attention. You can use large boards due to their large width which makes the visual much more impactful.
You will find a lot of passersby on this route daily which makes it a lucrative option for both local and national advertisers. Bus branding in Chennai is even more effective in this area as not only during the day time is the ad visibility there but even at night the Bus advertising in Chennai is visible as the road is well-lit at night.
Unique Ideas for Eye-Catching Bus branding in Chennai
Bus branding in Chennai is the perfect way to get noticed and make a lasting impression. If you're looking for an effective and creative way to advertise your business, then Bus advertising in Chennai is the way to go. Read on to find out some unique ideas and tips on how to brand your bus in Chennai.
Utilise Full Advertising Wraps
Another creative and effective way to get the most out of Bus branding in Chennai is by utilising full advertising wraps. Full advertising wraps completely cover the entire bus with an eye-catching, bold display of your logo and product or service information. These wraps allow you to take advantage of every inch of space on the railcar and maximise your impact.
Put up Standees on the Buses
Printed standees are a great way to maximise the space on buses for advertising. Because of their small size, they can be put up in many different places or configurations inside the bus and provide an effective way to advertise your brand.
Additionally, these standees usually will come with an eye-catching graphic design to help capture people’s attention and get them interested in your brand. They are also generally inexpensive, making them a great choice for any business looking for cost-effective methods of branding on buses. This will make an effective Bus advertising in Chennai.
Attach Flyers and Banners Inside the Bus
Adding flyers and banners inside the bus is another creative way for businesses to use Bus branding in Chennai. Depending on the type of bus you want to brand, there are various options available to you.
For instance, you could opt for window clings or vinyl wraps with your branding messages, or place large banner advertisements in the main aisle of a city bus. These materials serve as a constant reminder of your brand and ensure that passengers pay attention when they come across them during their daily commute!
Make Customised Seat Covers for Your Ad Campaigns
If you want to make your Bus advertising stand out, why not customize the seat covers of buses in Chennai? Seat covers provide huge advertising potential as it’s one of the most visible elements when a customer takes a bus ride. You can create personalized content that reflects both your business and your target audience on the seat cover, allowing you to effectively communicate with commuters. Add branded logos and messages to generate more interest in your campaigns.
Illuminated Lightbox Advertising
Illuminated lightbox advertising is a great way to get your message across during the night-time. By using an LED-backlit panel, you can ensure that your branding is visible when it matters most. Place lightboxes on your vehicles and create dynamic, vibrant displays that are sure to turn heads and boost brand recognition.
Want to use Buses for brand promotions?
Why Ginger Media Group is the Best Choice for Bus Branding in Chennai
Looking to make an impact in Chennai? Ginger Media Group can help. With years of experience in crafting compelling Bus branding solutions for clients, our expert team provides creative and cost-effective design solutions to make sure you get noticed.
Long-lasting vinyl material and Ultra Violet lamination for sun protection
Ginger Media Group uses only the best quality vinyl for all of our Bus marketing projects. This ensures a longer-lasting and more vibrant finish, making sure that your branding stands out for years to come. We also use Ultra Violet lamination for added protection against fading from sunlight and other environmental elements, so you can be assured that your brand image is always kept in top condition.
Visible branding to increase brand recall value in the target market area
Bus marketing is an effective way to increase visibility, brand awareness, and recall value in the target market. With Ginger Media Group's bus branding solutions, your branding will reach a larger audience in just a short span of time. Our bus branding provides guaranteed higher brand recall value and helps you create powerful impressions among potential customers in Chennai.
Customised solutions to better suit your budget and objectives
Ginger Media Group understands the importance of a customised approach. We have the expertise and experience to create custom solutions for your branding needs that are tailored to fit your budget and objectives. Our cost-effective bus branding services save you considerable time and money, allowing you to focus your resources on other areas of marketing. With us, you can rest assured that we will deliver top-quality services at competitive prices.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.