Dealer Boards Advertising in Chennai
In dealer board advertising the brand name, logo, information, dealers name, and third-party dealer products are displayed. They are placed on the storefront to promote the product/service and the dealer's business name. It is one of the old and common forms of outdoor advertising which is still very effective.
Dealer board advertising in Chennai is powerful because it brings the message right to the customer. Most outdoor ads can catch the eye of the consumer and arouse their curiosity, wanting them to know more about a product or service. Moreover, these ads are impactful yet cost-effective compared to other forms of marketing. As such, they offer tangible returns on investment for any business that uses them. The dealer boards are an ideal way for businesses to showcase their branding.
Learn more about the benefits of dealer board advertising in Chennai, top locations for dealer board branding in Chennai, how to develop effective dealer board branding strategies in Chennai, and what makes Ginger Media Group the best choice for dealer board advertising in Chennai.
Benefits of dealer board advertising in Chennai
Today everyone is looking for new and innovative ways of reaching the target audience and standing apart from the rest of the competitors. In this process of being in constant competition, the ideas are getting drained and hence the marketer has to look back to the old ways of marketing techniques.
It has numerous benefits from being visible to the people walking by the streets to being cost-effective, and easily accessible. Dealer board branding has numerous advantages for metropolitan cities like Chennai. In this section, we will break down several pros of dealer board advertising.
People find it everywhere
The best advantage of dealer board branding is that it can be placed anywhere and everywhere whether be it in front of the store, on road corners, near traffic signals, or in unexpected places as well. It can be viewed from a long distance and read easily as well.
This makes it one of the favourite marketing campaigns used by marketers to reach a broad audience. However there is one catch here, placement of the boards plays a very important role to reach the target audience. So, the marketers plan the placement and positioning of the boards and place them strategically on lanes to make it a successful strategy to promote your product and service.
It is a cost-effective method
There is not even an iota of doubt that this method is one of the cheapest methods to use for a marketing campaign. Compare dealer board advertising with any other means of marketing be it TV commercial, newspaper print, radio, or any digital means. All these mediums require heavy investment whereas with almost a quarter of the money you can get all your dealer board branding printed.
For example, if you plan to use a big screen to display your third-party product and business in a central part of the city, you will end up paying a huge sum of money for the rent and also electricity while you can just use half the money to get the dealer board advertising in Chennai in a creative and different style to get your audience hook to the boards.
Dealer board branding is usually printed on vinyl, it is a lot easier to maintain it for a very long time. This is one of the biggest factors that is used by most marketers even today. They are strong, reliable, and are not affected by sun, rain, or storms, you can repeat it as many times as you want to.
Apart from this, it is also available 24*7 to the target audience compared to the other forms of marketing like the TV commercial where you pay the money but that’s it. There is no guarantee it will be a success despite spending a huge chunk of money for a repeat once or twice daily.
Reaches mass audience
This is an extra cherry on the cake. Instead of spending your time and energy on research, you can use this one advertising formula of dealer board branding in Chennai to reach the mass audience at a minimum cost. You have no stress in this strategy as there is a guarantee assured that there will be people coming to you to know about the product and service.
It is extremely useful for businesses that usually want to target a huge demographic region and are not sure how to go about it. It allows them to attract customers from all walks of life and can also expect customers whom they never expected of.
Want to use Dealer Boards for brand promotions?
Top locations for dealer board advertising In Chennai
Chennai is located on the Coromandel Coast of the Bay of Bengal. It is one of the major metropolitan cities and has a rich flavour of different ethnicities. This makes it one of the favourite tourist spots in India. You will be astonished to find that Chennai has about 20% international tourists while 30 - 40% of domestic tourists.
With that, the city is a place with a diverse set of people with different lifestyles, needs, and wants. It is a huge market for various brands. Therefore making Chennai as one of the best spots for dealer board advertising at locations where it can catch the attention of the audience.
Let us look at some of the top locations for dealer board advertising in Chennai with Ginger media group.
In this type, you will usually find a huge board on top of a huge pole. It is so large that it is visible from far-off places as well and can be ready easily. It is usually an attention grabber because it looks really attractive. You definitely would want to stop by and read what is in it.
Chennai has many Unipolar across the city which can be used to display the dealer board branding.
It is one of the best strategies to place the boards and banners across various bus stop shelters in Chennai as there are many passersby on the street. It will not be easily missed by people.
As buses are one of the most used commuting systems by the public they will never fail to reach a wide section of people. A few major bus stands in Chennai are Pattur bus stop, Vanuvampet bus stop, Guduvancheri bus terminal, and Choolai bus stop.
Dealer board branding in Chennai traffic booth area is a very effective strategy. The traffic signal point is one of the prime locations in the city where you can place your banners. It is usually placed on a cubical surface which makes it visible on all four sides of the area.
When people are stuck in traffic there are high chances they might glance at the dealer board placed on top of the traffic booth as it is quite huge and creative. The Ramapuram traffic junction on Poonamale High Road is one area where you will find lakhs of vehicles as it is located near IT corridors.
Petrol pump area
Dealer board advertising in Chennai petrol pump area is the favourite pick by most marketers, however, its effectiveness cannot be denied. It is slowly gaining momentum. It is a silent yet unconscious way of reaching the target audience.
This place is one such area that sees infinite vehicles in a day and you will find a petrol pump at every corner of Chennai and on the highway which makes it a lucrative spot for retail branding. You will find petrol pumps in all areas from PT Rajan Road, Chengalpet, Kannadasan Nagar, and Koladi among many others.
Outside store branding
This is the quickest and best way to place your dealer board branding in Chennai in any way you want to get the customer. The biggest advantage of this kind of location is you can position the dealer boards in any way you want to.
Dealer board branding in Chennai is successful because you will find dealer boards inside the store, on the glass walls, outside the store on the sides, or on top of the stores. You can make plans as per the layout to get the best results for your business.
How to develop effective dealer board branding strategies in Chennai
Craft dealer board advertising in Chennai effective strategies can be a little tricky process. It requires careful planning, creative decision-making, and access to the right resources. In this guide, we’ll discuss how to get your business noticed in Chennai and take advantage of the unique market opportunities there.
Identify the most relevant platforms for your message
For dealer board advertising in Chennai strategies need targeted messaging so that you can reach the right audience. You should use a variety of platforms to spread your message, including outdoor billboards, TV commercials, and radio ads. Identifying the most relevant and cost-effective channels for your message, as well as deciding on your target market helps you create effective strategies that get results.
Analyse your target audience and establish goals
Before you create a dealer board branding strategy, it’s essential to establish your goals. You should ask yourself questions such as what are you hoping to achieve with this campaign and who is your target audience? Analysing these questions will give you an insight into the best channels and messaging that resonate with your customer base.
Additionally, use market research to collect more insights about your potential customers, such as their age, profession, interests, and preferences. This information can be used to develop effective messaging for dealer board advertising in Chennai.
Develop designs that are impactful and succinct in nature
When it comes to dealer board branding in Chennai, it’s important to create an impactful design that draws the attention of passersby. Keep it simple and use bright and bold colours so your message is visible from a distance. Additionally, make sure to place some text or a logo on the board for brand recognition purposes.
At all times, ensure your messaging is succinct and straightforward. You want to convey the desired message in a few words or with a single image so that people can quickly understand what’s being advertised. This will help create an effective dealer board advertising strategy for your business in Chennai.
Test and evaluate to achieve maximum ROI
After the dealer board advertising has been designed, you should test and evaluate its performance to ensure it is yielding the desired outcome and achieving maximum ROI. Measurement can be done by tracking sales made at that particular location or area, getting customer feedback to understand how effective the communication was, and asking locals in the area about their perception of your brand.
Also, keep track of leads enquired through the dealer board branding in Chennai as another indicator of success. By analysing all this data, you can continually improve your board’s design and placement over time to maximise effectiveness.
Want to use Dealer Boartds for brand promotions?
Ginger Media Group - What makes them the best choice for dealer board advertising in Chennai?
If you're looking for high-quality dealer board branding in Chennai, Ginger Media Group is a clear choice. With years of experience and a commitment to excellence, we offer a range of services that can help your business stand out from the competition.
From design and installation to maintenance and repair, we have everything you need to create a powerful and effective dealer board that will attract customers and boost your bottom line. So why wait? Contact us today to learn more about what we can do for you!
Customised solutions for your business needs
At Ginger Media Group, we understand that every business is unique and has its own specific needs when it comes to dealer board branding. Our team of experts will work closely with you to understand your brand, target audience, and budget, and create a dealer board that reflects your business values and messaging.
With our personalised approach, you can be sure that your dealer board will stand out and make a lasting impression on potential customers. Contact us today to get started!
High-quality materials and professional installation
At Ginger Media Group, we believe that quality is key when it comes to dealer board branding. That's why we use only the highest quality materials for our dealer boards, ensuring that they are durable, weather-resistant, and long-lasting.
Our team of professionals also takes great care in the installation process, ensuring that your dealer board is installed securely and in a way that maximises visibility and impact.
Exceptional customer service and support
At Ginger Media Group, we pride ourselves on providing exceptional customer service and support to all of our clients. Our team is available to answer any questions or concerns you may have throughout the entire process, from initial consultation to installation and beyond. We understand that every business is unique, and we work closely with our clients to ensure that their dealer board meets their specific needs and requirements.
With Ginger Media Group, you can trust that you'll receive the highest level of customer service and support in the industry.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.