Pole Boards Branding / Advertising on Pole Boards
Pole board branding in India provides a platform for marketers to advertise their brand’s products and services and be more visible. It involves placing the advertisements back to back or in a sequence on the street poles to create brand awareness and a larger impact which can be very useful for the brand’s success. Pole board advertising in India is often known as lamp-post board advertising.
Pole boards are a regular sight, whether commuting to work, a long distance on a highway or just going for a walk through a busy street. By placing your company's name, logo, and contact information on a board, you can create a powerful visual presence that will attract new customers and help grow your business. This type of advertising is especially effective in high-traffic areas, such as near busy intersections or along major roadways.
Pole board marketing in India is a great way to connect with customers in a desired area. It is an effective way for many companies across several sectors. These boards are one of the most efficient and cost-effective marketing tools available to small businesses.
Table of contents
- Pole Boards Branding / Advertising on Pole Boards
- Key stages to stand out with pole board advertising in India
- Influence of pole board marketing on Consumers in India
- Increasing reach in India through effective pole board advertising strategies
- How Ginger Media Group can help you achieve your pole board branding goals?
Key stages to stand out with pole board advertising in India
Pole board marketing is one of the best and most successful means of advertising. Due to being positioned one after the other just a few metres apart, the same ad is viewed repeatedly by the audience. This form of advertising is prevalent among advertisers and is available in all cities on every significant and regional road.
Many people traveling through these streets have their wandering eyes drawn to these small but distinctive street pole board hoardings. They become a highly efficient way to draw attention and leave a lasting impression on the thoughts of road movers because their attention-captivating nature keeps their eyes fixated on these boards.
Identify the target demography and location
Deciding upon the target audience and location is crucial especially when it comes to pole board advertising. Companies should pick a place that their target market frequently visits and is highly visible. Think of places with lots of people walking about, including bustling streets, malls, and places where public transportation is available.
To make sure that the brand message is understood by the target audience that will encounter it, businesses should also take local demographics like age, income, and hobbies into account. That they want by picking the ideal location for their pole signage ads.
Decide upon the design and content of the pole boards
After deciding on an appropriate location for a pole board marketing campaign, it's important to create an attention-grabbing advertisement that will draw in the right audience. It's crucial to make the advertisement stand out because it will be competing with other advertisements and distractions in the surroundings.
To make a brand message stand out, use vivid cocolorsreadable fonts, and high-quality visuals. Make sure that their message is clear and concise and fits with a brand's and marketing objectives. The lamp-post board advertisement may be a potent tool for reaching a target market and generating results for the company with the appropriate design.
Monitor and evaluate results
Once the pole board's branding campaign is underway, it's critical to keep track of and assess its performance. This might assist the brands to make the necessary corrections and enhancements to make sure that their message reaches the right people and yields the intended effects.
Monitoring the effectiveness of a campaign may be done using metrics like impressions, clicks, and conversions. To collect input from the target market and learn more about their views and impressions of the brand, you may also hold focus groups or surveys. Brands can make data-driven decisions and enhance their advertising plan for optimum impact by frequently monitoring and reviewing their campaign.
Influence of pole board marketing on Consumers in India
Pole board advertisements, which promote everything from small enterprises to major companies, have become an ordinary sight on the streets of India. Lamp-post board advertisements may have a big impact on how Indian people think and act, from influencing purchases to forming brand perspectives.
Pole board ads have a significant psychological impact on consumers in India. They are designed to capture attention and create a lasting impression which can lead to increased brand awareness and recognition, as well as a sense of familiarity and trust with the advertised product or service. Additionally, lamp-post board ads can create a sense of urgency or desire to purchase, particularly when they feature limited-time offers or discounts.
However, the psychological impact of pole board ads on consumers in India is undeniable, making them a valuable tool for advertisers.
Research on the effectiveness of pole board branding in India
According to research, pole board advertisements work well to raise consumer awareness and recall of brands. They are very good at swaying consumer choices, especially when it comes to impulsive purchases. These boards can be an effective way to reach out to the potential customer.
Additionally, it has been demonstrated that lamp-post board advertisements perform better when placed close to the point of sale. This is probably because customers are more likely to see the advertisement and be able to take action right away. In India, pole board advertisements are a significant component of the marketing mix and may be an effective technique for reaching customers.
Factors affecting consumer behavior through lamp-post board ads
One factor that can affect consumer behaviour when seeing pole boards is the level of clutter in the environment. If there are too many other stimuli around, the pole board may not stand out and potential customers may not even notice it. This is why it’s important to place lamp-post boards in areas with high foot traffic and low levels of clutter.
Another factor that can affect consumer behavior when seeing pole boards is the distance from which they are viewing the ad. If they are too far away, they may not be able to read the text or see the details. This is why it’s important to place pole boards in locations where they will be seen up close by potential customers.
Investigate how Indian buyers react to pole board marketing and how they influence purchase behavior
A study conducted by the Outdoor Advertising Association of America found that over 70% of people who saw an outdoor ad took action, such as visiting a store, or website, or making a purchase. Other studies have shown that outdoor advertisements including pole board branding can have a positive effect on brand awareness and customer recall.
In India, street pole board advertisements are a common sight. They are used by businesses of all sizes to promote their products and services. However, the impact of pole board advertisements on Indian customers' purchasing behavior is huge due to their constant exposure.
Examine the effect of brand recognition on pole board advertising, particularly in rural regions
Due to their low rates of literacy, diversity of cultures, and lack of media access, rural areas in India pose a special challenge for advertisers. Previous research has demonstrated that pole board advertising and other forms of outdoor advertising may be powerful marketing tools for building brand recognition.
Additionally, an investigation by the Outdoor Media Centre revealed that outdoor advertising was the most successful form of generating brand recognition and memory, with an 84% recall rate. However, little research has been done on how pole board branding affects brand recognition in rural areas.
Optimizing campaign content and reach for advertisers and marketers in India to maximize ROI through street pole board advertisements
Pole board branding is a popular form of outdoor advertising in India that can be used to reach a wide audience. However, to maximize the return on investment (ROI) of pole board advertising campaigns, advertisers and marketers must optimize their campaign content and reach.
Optimizing your lamp-post boards advertising campaign is via knowing your target audience. Understanding your target audience's demographics, interests, and behaviors can help you create more effective campaign content and increase your reach. Consider factors such as footfall, visibility, and proximity to your target audience when selecting locations.
Want to use Pole Boards for brand promotions?
Increasing reach in India through effective pole board advertising strategies
Pole board branding is a great way to get your business noticed. By placing your company name and logo on a lamp-post board, you can increase your brand awareness and visibility in your community.
It is a popular form of outdoor advertising in India and for good reason. With the right design and messaging, pole board ads can effectively capture the attention of passersby and drive results for your business. Following some of the best tips and practices for creating effective pole board ads can help in maximizing our reach and impact.
Keep it simple and easy to read
Simplicity is essential when it comes to pole board marketing. Given that most people will only give your advertisement a cursory glance, it is important for your message to be clear and simple to understand from a distance. To make your message stand out, use strong, contrasting colors and a straightforward typeface.
A cluttered ad might be difficult to read and understand, so try to limit the amount of text and graphics in your advertisement. Brands should keep in mind that the objective is to capture attention and deliver their information clearly and fast.
Use bold colors and high-quality images
The use of vibrant hues and crisp images is one of the most crucial components of making successful pole board advertisements in India. Bright, attractive colors will make your advertisement stand out from the competition and attract customers.
Additionally, you may convey your idea clearly and swiftly by selecting high-quality photos that are appropriate to your message. Just keep in mind that utilizing too many photos or cluttering your ad with too much visual information might make it harder to read and understand.
Design ads targeting the target audience
It's crucial to take your target market and region into account while developing lamp-post board advertisements in India. Consider the area's demographics, your target audience's interests, and requirements, as well as the location where your advertisement will be seen.
For instance, if you are promoting a new restaurant in a popular shopping area, you may want to utilize eye-catching colors and mouth-watering food images to attract customers. You may improve the likelihood that your advertisement will be seen and remembered by customizing it for the environment and target market.
Get creative with typography and placement of ads
Typography may make or break your pole board ad. Make use of a typeface that is readable from a distance. To give your advertisement more visual interest, think about utilizing several font sizes, styles, and colors.
Your pole board advertisement's placement is essential to its efficacy. When choosing venues, take into account elements like foot traffic, visibility, and closeness to your target audience. Additionally, be mindful of any local laws and limits about outdoor advertising.
Want to use Pole Boards for brand promotions?
How Ginger Media Group can help you achieve your pole board branding goals?
Are you seeking a trustworthy and knowledgeable partner to assist you with the branding of your pole boards? Consider Ginger Media Group as a lifesaver.
Our team of professionals has the abilities and expertise to make your company stand out from the competition and connect with your target market. We can help your company in designing a successful pole board advertising campaign.
Custom pole board design and production
Ginger Media Group provides bespoke lamp-post board design and production services to assist your company in developing a distinctive and striking brand identity. To ensure that your design stands out from the competition and reflects the personality and values of your business, our team of designers will collaborate with your organization to develop it.
We make pole boards that are strong and long-lasting using premium materials and cutting-edge printing technology, ensuring that your brand message is seen by as many people as possible.
Strategic placement and installation
Ginger Media Group provides more than just the design and production of pole boards; we also provide installation and strategic placement services to make sure that the correct people see your business message in the appropriate locations.
Whether it's on busy streets, close to your company site, or at events and festivals, our experts will work with you to choose the ideal placements for your advertisement boards. Additionally, we provide skilled installation services to guarantee that your ad boards are put up securely and properly, increasing their effect and visibility.
Creative branding solutions
We take great satisfaction in offering innovative branding solutions for companies of all sizes at Ginger Media Group. Our skilled team of marketers and designers collaborate directly with you to comprehend your brand's message and produce a distinctive and captivating design for your advertising boards.
Your brand message will be conveyed in the best way possible thanks to the premium materials and printing methods we utilise. We have the knowledge and tools to support you in achieving your objectives, whether you require a simple logo or a comprehensive branding strategy.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.