How Drishyam 2 was able to create a buzz.

‘George Kutty is back’, it is what is written on color-changing Magic cups. Drishyam 2, is not only on Amazon Prime, but it is now on paper cups too! The Amazon Prime with the help of Ginger Media Group initiated, the innovative medium of magic cup branding.

The Branding of the film Drishyam 2, starring superstar Mohanlal was conducted through Cup branding.

Drishyam 2 Creating a Buzz

The OTT platform with Ginger Media Group has used color-changing technology on paper cups. Everyone in India is asking about the cup branding tale of Drishyam 2, and Amazon Prime. ‘George Kutty is back’, ‘Will George Kutty be able to protect his family this time?’ These lines are spreading like a fire among people.

Here is the details of Cast of the Movie Drishyam 2.
Cast includes Sperstar Mohanlal, Meena, Siddique, Asha Sharath, Murali Gopy, Ansiba, Esther, Saikumar. ‘Drishyam 2’ is a gripping tale of investigation and a family which is threatened by it.

Who was Behind the marketing campaign of Drishyam 2?

The Magic Paper Cup Advertising

In this first-ever kind of activity. The cups are printed with the ‘George Kutty is Back’ statement on a black surface with white ink. The cup transforms into a colorful message showcasing the whole branding of the movie. The actor and graphics pop out when any hot beverage is poured into the cups. And once the hot beverage is taken out, then the cup changes back to a normal black one. Mohanlal himself shared the amazing look of cups on his official Facebook page.

Drishyam 2 Paper cups
Here are the color-changing paper cups, used for the branding of Drishyam 2, by Amazon Prime.

Execution of the Campaign

The idea and execution of the campaign were done by Ginger Cup, a part of Ginger Media Group. The cup distribution was conducted across several cities in Kerala. In Thrissur, Calicut, Cochin, and Trivandrum,  the cups were distributed at tea and coffee joints. People were really very excited about the whole campaign. When they poured hot tea inside the cup then the magic began. And the Social media accounts were full of the photos of magic cups.

Ginger Media group always comes up with a new idea for their clients. Execution can be clearly seen from their official YouTube channel and other social media accounts.

A similar tale of missing ‘I’ is available on our blog page and to read about the hurdles & challenges faced by Marketers, click here.

Vrushali Sawant

Vrushali Sawant is a content writer at Gingermediagroup. She is passionate about content marketing and copywriting. In her free time, she likes to go for long walks.

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