Time-Tested Mediums: How to Make Most of Offline MarketingSeptember 4, 2023
Offline Advertising in the Shadow of the PandemicSeptember 11, 2023
The electronic brand industry has experienced tremendous growth in recent years, thanks to technological advances and the ever-increasing demand for new electronic brands products and services. To stay ahead of the competition, electronic brand branding must create an effective marketing strategy for electronic brands to help them stand out.
From traditional marketing strategies to modern-day electronic brand advertising initiatives, electronic brands can utilize offline marketing strategies to reach their target customers. Electronic brand branding can establish a strong presence in the market by creating a compelling brand identity. This article will provide an overview of the top 8 offline marketing strategies used by electronic brands, including a case study on the marketing strategy of electronic brands.
What are Electronic Brands?
Electronic brands manufacture, distribute, and market electronics such as computers, phones, tablets, and other electronic brands’ products. These brands often have a global presence and a recognizable brand identity. They typically employ various marketing strategies to create awareness and generate sales. These strategies include electronic brand advertising, public relations, and product launches. Other tactics may include product placement, influencer marketing strategy of electronic brands, and promotional activities.
In India, Samsung is among the most well-known names in the industry, thanks to its reputation for producing cutting-edge gadgets like smartphones, TVs, and refrigerators. One such well-known name for high-quality audio and video is Sony. Panasonic is a household name due to its high-quality refrigerators, dishwashers, and air conditioners.
LG is another well-known company that produces a variety of high-quality electronics and household appliances. These well-known companies are the go-to options for many Indian buyers because they consistently deliver high-quality goods and services at reasonable pricing.
What Are The Popular Electronic Brands in India?
India is home to various popular electronic brands that have made their mark in the market. India’s most popular electronic brands include LG, Samsung, Apple, Xiaomi, Vivo, Oppo, Realme, Panasonic, Sony, and BPL. The marketing strategy of electronic brands is unique to reach consumers and create a brand identity.
One of the most common methods for the marketing strategy of electronic brands is offline marketing. This includes print and electronic media advertisements, billboards, and promotional campaigns. LG, Samsung, and Apple are some of the leading electronic brands that use this marketing strategy to promote their latest electronic brands’ products and services.
Electronic brand advertising also uses promotional campaigns to create a buzz around its products and services. These campaigns involve giveaways, discounts, and other offers which help attract customers to their products and services. Electronic brand branding helps create a sense of customer trust and loyalty.
Top Marketing Strategies (Offline) Case Study: electronic brands
Electronic companies use the tried-and-true offline marketing strategy of electronic brands, including print, radio, and television commercials, to expand their customer base and promote their products. The following are examples of some of the best offline marketing strategies for electronic brands names:
1. Brand Ambassador Strategy of Samsung
Samsung has successfully implemented the brand ambassador strategy, wherein influential people promote their products. As part of this strategy, Samsung has partnered with well-known celebrities, athletes, and musicians to help promote its products. This strategy helps to create a more personal connection between the brand and the consumers and helps to create a strong brand identity. Furthermore, it also helps increase their product visibility and drives sales.
2. External Brand Partnerships Strategy of Godrej
Godrej is known for its innovative and effective offline marketing strategies. One such strategy is the external brand partnership strategy. This strategy involves partnering with other well-known brands with a similar target audience. This has helped the brand expand the product’s reach and increase brand awareness. The external brand partnerships also helped boost the product’s credibility, as the partner brands are often seen as reliable and trustworthy. This leads to increased brand loyalty and better customer engagement.
3. Engagement Marketing of Boat
Concerts created by boat are unforgettable to the audience. The company uses a two-way communication method using photo booths and nirvana zones and asks its customers to participate. This creates emotional bonding between BoAt and the audience and creates a loyal customer base. This engaged communication generates buzz around the market. Further, boAt has conducted takeover tours with famous musicians like A.P.Dillon and has successfully launched campaigns in Mumbai, Chandigarh, Goa, Gurugram, and Hyderabad.
4. Toshiba’s Space Chair
This project was an innovative electronic brands marketing strategy employed by the electronic brand advertising department to advertise its products. The project was launched in 2007 and featured a unique concept – a chair that resembles a space capsule. The chair had a built-in projector, audio system, and many other features, making it an ideal choice for watching movies or playing video games. The chair was also outfitted with a unique “space chair” logo that was prominently displayed on the chair. Toshiba continued to build on the success of the Space Chair project by launching several new products, such as the Satellite series of laptops and the REGZA TV series.
5. Billboard Strategy of Croma
Croma, an electronic brand, uses a billboard strategy to create brand awareness. This strategy has helped the brand to reach a larger audience. It has also demonstrated the brand’s product range and the benefits of its products. By positioning a billboard at a strategic location, the brand is quickly capturing the attention of potential customers. Moreover, billboard electronic brand advertising is cost-effective and can target specific markets. This strategy has helped the brand to increase sales and generate leads.
6. Campaigns Launch Strategy by Panasonic
The Future of Innovation campaign by Panasonic was a marketing strategy of electronic brand advertising to showcase the capabilities of its products and their potential to create value for its customers. It was a success as it focused on the brand’s core message of innovation, highlighted through storytelling and customer-focused activities. Its core message was that Panasonic’s products were designed to make life easier and better. Panasonic used a variety of platforms to promote the campaign. It created a powerful brand image associated with innovation, quality, and value.
7. Influencer Marketing by Lenovo
Lenovo’s offline marketing efforts have seen notable success, thanks mainly to the company’s implementation of influencer marketing. The company has collaborated with famous figures in their field to produce and market material that will appeal to the consumers they want to attract. Lenovo has also partnered with prominent business community members to increase its market visibility. Because of this, Lenovo has attracted more customers and stimulated more interest in the brand. Since then, Lenovo has seen a rise in brand recognition and loyalty.
8. Kenstar Leveraging Shahrukh Khan’s Popularity strategy
To market their products, electronics industry leader Kenstar used Bollywood superstar Shahrukh Khan. Shahrukh Khan was a brand ambassador for offline marketing initiatives, which included staging large-scale events and activities at shopping centers, theaters, and other public spaces. Kenstar also promoted its products through print media, using Shahrukh Khan in the magazine and newspaper adverts. The company utilized this tried-and-true electronic brand advertising tactic to expand Kenstar’s customer base and raise brand awareness.
Brand success in the consumer electronic brands marketing strategy industry relies heavily on offline marketing. There are many ways to get your name out there, such as through promotions, print ads, events, and better customer service. A brand’s visibility and success can be improved through multiple channels and well-thought-out initiatives.