SEO is important because it is what decides the visibility of your webpage. No matter how well-built a site you might have, if you don’t optimise the key elements of SEO, you won’t rank well.
Though there are hundreds of elements of SEO, focusing on all of them might not be feasible. Instead, we suggest you focus on some of the most important Elements Of A Strong SEO Strategy and as your website’s rankings improve, you can focus on other important SEO components
Before we learn about the key elements of SEO, let’s understand what Seo is and how it works.
SEO is called Search Engine Optimization. It is optimising your website for the search engine so that it understands what your website is about, which industry you are in, and what your content is about.
The optimization is done through two methods: off-page SEO optimization and on-page SEO optimization.
On-page SEO Optimization:
As the term suggests, it is optimizing everything that is on your page. The key Elements Of A Strong SEO Strategy here are your website pages, title tags, headings, internal links, alt texts, keywords, meta tags, and meta description.
Off-page SEO Optimization:
As the term suggests, it is optimizing everything that’s off your page. The key Elements Of A Strong SEO Strategy here are your website speed, canonical URLs, social signals, brand mentions, link building, XML sitemaps, and reviews.
Now that you know what Seo is and some basics of SEO, let’s now learn about the 5 key elements of SEO.
The title tag in HTML provides the title to the webpage.
For example, the HTML title tag of this article is:
<h1 class = “entry-title”> 7 Key Elements of SEO: On-page SEO and Off-page SEO Optimization. </h1>
Therefore you see the title as “7 Key Elements Of A Strong SEO Strategy: On-page SEO and Off-page SEO Optimization”
How to write a good title for your blog?
Your Meta Description is one of the most important Elements Of A Strong SEO Strategy.
Here’s an example of where it is seen in Google:
A meta description is super important because it tells the search engine and the viewers what the article is about.
How to write a good meta description for better SEO?
Other key Elements Of A Strong SEO Strategy is Alt texts. Alt texts are read aloud to users with learning disabilities and they’re important for SEO as well. Alt texts also appear when an image fails to load.
How to write a perfect alt text?
Moving onto other key Elements Of A Strong SEO Strategy, we are going to discuss page URL, internal linking and backlinks. All these elements are super important from an SEO point of view.
Your page URL is seen here on Google
How do you structure a good page URL?
Linking your content internally helps improve the authority and visibility of your content. It’s probably the simplest element of SEO.
How you build internal links is by linking one piece of your content to another piece of content that ideally covers a similar topic.
Tips to build good internal links?
Backlinks are another key Elements Of A Strong SEO Strategy. The more Backlinks you’ve, the more it tells Google that “Hey, this website seems awesome. Everybody is linking to it.”
There are several advantages to this. Backlinks can drive a ton of traffic to your blog, they can pass on the link juice if it’s a do-follow link resulting in higher rankings. Backlinks can also help you improve your domain authority.
How do you build good backlinks?
This important element of SEO can either make or break your content strategy. Keywords are essentially common search terms used by the searchers.
Keywords can be short-tail keywords or long-tail keywords. For example, “Book” is a short-tail keyword whereas “Buy inspirational books” is a long-tail keyword idea. Both are important, as ranking for a short-tail keyword can give you traffic while ranking for a long-tail keyword can give you more conversions.
Tips for Keyword Optimization:
Crawling, indexing and submitting a sitemap is probably the most important element of SEO as it makes sure your site is found by the search engine or
When a search engine crawls your website, it fetches all your web pages and the other pages to which you’ve linked. Many SEO professionals tend to overlook this step because it doesn’t directly affect your rankings. But we believe that crawling is the first step to being found on the web.
So, how do you crawl your website? Here are a few tips.
If you follow these best SEO practices, search engines will have an easy time crawling your website.
Sitemaps are what tell the search engine what pages you’ve on your website, which are the important ones, which ones are updated, and which are the related pages. Basically, it’s a blueprint of your website.
It’s one of those important elements of SEO that you’ve to get right. When you submit a sitemap to Google, it crawls and indexes your web pages which is extremely important.
Here are a few sitemap tips:
You can use tools like Google XML Sitemaps to generate a sitemap.
Google drives social signals from the collective engagement metrics your brand or webpage receives. For example, likes, shares, and views.
These social signals are what differentiates an ordinary web page from a branded one. This is where the metric “brand query” comes in.
It’s one of the most important elements of SEO that can significantly improve the rankings of your website.
How to improve your brand’s social signals?
If you want to increase the visibility of your brand, read this short article explaining 3 tactics you can use to increase brand awareness.
There are many important elements of SEO and we know sometimes, it gets a little overwhelming when you try to focus on all the elements at once. Just focus on the above key SEO elements, and your website rankings will drastically improve.
No more can you rank a blog post by just stuffing some keywords. Google is taking a multi-channel approach and so should your brand. Focus on building a brand and authority within your space because that’s what Google loves.
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