In any campaign, tracking and measuring various metrics is important if you want to hit a particular goal. You need to evaluate the effectiveness of a campaign.
https://www.gingercup.com/blog/how-to-measure-the-success-of-outdoor-advertising-campaign/
Great Marketing campaigns make companies memorable. There is a very fine line between an advertisement and marketing campaign which many people tend to confuse.
https://www.gingercup.com/blog/types-of-marketing-campaigns-advertising-vs-sales-campaign/