Whatsapp Marketing for Real Estate

The Real estate sector is one of the most globally recognized sectors. It comprises four sub-sectors - housing, retail, hospitality, and commercial. In India, the real estate sector is the second-highest employment generator, after the agriculture sector. It is also expected that this sector will incur more non-resident Indian (NRI) investment, both in the short term and the long term. The growth of this sector is well complemented by the growth in the corporate environment and the demand for office space as well as urban and semi-urban accommodations. The construction industry ranks third among the 14 major sectors in terms of direct, indirect and induced effects in all sectors of the economy.

Bulk Whatsapp Marketing or SMS marketing is a highly used way of marketing in the real estate industry as it allows dealers and brokers and companies to connect with their customers one-on-one and with rich multimedia to display their real estate properties to targeted buyers and sellers.

Why pick WhatsApp

Benefits of Whatsapp Marketing

If you’re looking for a fool-proof tactic to ensure your promotional messages are opened and read, Whatsapp marketing is the answer. As users spend maximum time on this app, it is a relatively new and uncluttered medium to give out your brand message. While it can serve as a great survey tool to collect feedback from customers, it also allows you to send images, e-books, brochures and catalogs, videos, audio, links, locations and documents.

✔ Message alerts for high engagement

✔ High engagement, around 38 minutes/day 

✔ Open rate of over 98%

✔ Send multimedia files hassle-free

✔ Uncluttered marketing environment

✔ Low opt-outs, high conversion metrics

✔ Great for word-of-mouth marketing

✔ Connect to the audience one-on-one

Want to use Whatsapp for brand promotions?

Available Options

How to Use WhatsApp for Real Estate?

Using WhatsApp for real estate dealings can help you harvest the ultimate potential of automated conversational assistants. 

Well Organized Local Targeted Chats

Thinking of a well-defined marketing strategy for real estate, you need to attract the local population first. Local people should be on the top priority list of your marketing strategy. While sending them messages you need to take into account area-wise marketing.

Give Virtual Tours

VR is particularly valuable to the real estate industry because it helps to accommodate long-distance or foreign leads/clients who want to see properties from anywhere around the world. Plus, it also allows you to showcase unfinished spaces.

Have meaningful chats with your customers

Every customer has unique needs for property investments. Chatting personally with every client will help you understand their requirements. Sometimes clients are unable to express what they want. With WhatsApp chat discussions, you can have better communication with clients.

Share property listings with understanding

Craft sorted and attractive property listings and share them on the WhatsApp contact list. You can also share it with a WhatsApp group created by you or in other relevant groups of which you are already a part of. If you do it right, interested people will surely revert to your listings.

Submit Properties for Sale

Besides answering a few FAQs, you can use a WhatsApp flow to let sellers submit all the materials and information needed for you to advertise and sell the property. Broker, an online real estate company, used WhatsApp to automate property photo collection.

Submit Documentation

End-to-end chat encryption presents a great opportunity for realtors to streamline obtaining the necessary documents. Instead of having to physically pick up the materials, WhatsApp allows your clients to send you whatever you need safely, in seconds.

Why Choose Us

Why Choose Ginger Media Group for Whatsapp Marketing?

Whatsapp marketing opens the doors for making engaging relations with clients. Moreover, it is one of the cost-effective ways of marketing. If you are an agent, consultant or real estate developer and need professional help crafting a WhatsApp marketing strategy, we at Ginger Media Group are always happy to help you.

We at Ginger Media Group Provide :

✔ A professional and effective software platform to manage all your Whatsapp communications in one place

✔ Send bulk WhatsApp messages along with images, videos, pdfs, e-books, documents, catalogs, and brochures.

✔ Create and upload your own contact lists of potential clients with mobile phones and names. Send custom bulk WhatsApp messages in 24 hours

✔ Enjoy bulk WhatsApp service via WhatsApp media with more than 1,000 characters per message.

✔ We guarantee the delivery of the bulk WhatsApp campaigns thru our self-managed platform to your contact lists/databases.

✔ You will also receive a statistics report with delivered and not delivered messages.

✔ A huge database of Whatsapp leads from sectors such as FMCG, Real Estate, Electronics, Beauty, Education, Health, Food Tech, Apparel-Accessories, Financial and Banking and more.

Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

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Frequently Asked Questions

1Does WhatsApp allow Bulk messages for the marketing of Real Estate Industries?

To be fair, Using WhatsApp for the marketing of Real Estate Industries or sending Bulk WhatsApp messages is a violation of WhatsApp's Terms & Conditions. If you're found to be using WhatsApp (a standard app) for sending unsolicited marketing messages to large numbers of people who haven't opted in, WhatsApp might take action against you.

But there are some other ways we can use Bulk WhatsApp Messaging for your Real Estate Businesses, such as sending mass messages using Bulk WhatsApp Messaging Software which allows you to contact multiple recipients at the same time without creating a group or copying and pasting the exact text over and over again. This Service can be efficiently executed without getting banned.

2How to make a strategy for a Bulk WhatsApp Messaging campaign for the Real Estate Industries?

Since communication in Real Estate Industry is beings revolutionized because of the increasing use of various technologies, it identifies various opportunities for technology adoption quickly, while the government, at the same time, was developing various initiatives amongst the players of the industry to promote this. A perfect Bulk WhatsApp Messaging Campaign is a technology based service that increases the effectiveness of marketing Real Estate Businesses, which enhances the brand image of Real Estate Companies. Some steps are listed below, which everyone has to follow while executing a Bulk WhatsApp messaging Campaign:

  • Define And Identify Goals And KPIs: Identifying and defining the goals of the product or service and Key Performance Indicators is the significant step for executing a Bulk WhatsApp Messaging Campaign. It will ensure how your product/services and brand will achieve the objectives of your marketing campaign.
  • Identify Your Target Audience: Knowing your service's or product's target audience is one of the major assets that will help you identify the sections of the population that is more interested in our product.
  • Create A Brand Persona: A brand persona is a kit of traits, attitudes, and values your brand shares. It will underlie your tone of voice and communications with prospects on WhatsApp.
  • Choose An Agency: Choose an effective Bulk WhatsApp Messaging Agency that can do Bulk WhatsApp Messaging effectively, such as Ginger Media Group. They will help you create a Bulk WhatsApp Messaging Strategy that encompasses setting goals, exploring your audience, delivering great content, and maintaining good relationships with your customers.
3What is the price of a Bulk WhatsApp Messaging Service for the Real Estate Industry?

In the context of communication, the Real Estate Industry has taken technology into consideration in many ways that make it more resilient, invincible, and revitalise. Bulk WhatsApp Messaging Service is one of the most cost-effective ways to advertise Real Estate businesses digitally. As an advertising agency who is specialized in Bulk WhatsApp Messaging Services, we have provided you with one of the most efficient and effective Bulk WhatsApp Messaging Services within your budget.

The cost of one WhatsApp Message in a bulk ranges from 15 paise to 18 paise. To promote your product or service you can add images, documents, and any kind of multimedia with your messages.

4How is the Bulk WhatsApp Messaging Campaign monitored for Real Estate Industry?

In its everyday operations, the Real Estate Industry introduced technology to improve aspects of efficiency and quality. Building automation, artificial intelligence to ensure timeless delivery, improved market access, marketing, and use of increased Augmented reality (AR) and Virtual reality (VR) for marketing and physical visits are among the areas in which tech adoption has taken place quickly. The use of Bulk WhatsApp Messaging services and other digital media services are now being adopted by companies in several phases of implementation and customer service for various purposes.

Bulk WhatsApp Messaging Campaign can easily be monitored because its information can easily be available digitally which can save our time and resources. Both systems provided by us can easily show how many people have received the message and how many have not in different formats.

Suppose you wanted to monitor your Bulk WhatsApp Messaging Campaign done for your Real Estate Service, so you can contact us without any hesitation because once we do Bulk WhatsApp Messaging for you, then we have its details like how many people have read the message or many haven’t. We can also provide you with information related to your product or service about how people react to it.

5Can Bulk WhatsApp Messages be customized for different types of Real Estate Services?

Yes, WhatsApp Messages in Bulk can be easily customized for different types of Real Estate Businesses for various purposes. Bulk WhatsApp Messaging campaigns can include videos and images and the ability to express their message with an unlimited number of characters.

The Real Estate sector will probably enjoy tremendous growth in the immediate future as technology such as virtual reality, drones, big data and artificial intelligence are increasingly used in domestic purchases and the use of WhatsApp Messaging services for sales and marketing purposes. This is reflected in the fact that the country's Real Estate Industry is to become a market of $1 trillion by 2030. So, we can customize messages by writing the names of the receiver on the message or writing the interests of the receiver on the message. It can help you maintain a personal bond with the customer, which helps maintain the positive brand image of your Real Estate Business.

6How does Bulk WhatsApp Messaging Service work for Real Estate Industries?

Since Real Estate Industry’s diversity has contributed to a much more robust industry. The mass production of Real Estate Services has evolved as a magnet not only for Business, Jobs, Economic Empowerment, and Upward Mobility but also for the Advertising Sector. WhatsApp Bulk Messaging is a very effective method businesses use to contact leads and build customer loyalty, especially in Educational Industries. We have a very advanced system to execute our strategies, like; we can put your brand logo in our profile picture and Profile name as your brand name, which increases the chance of more responses and increases the credibility of the message's source. When the WhatsApp message popup on Mobile Screen, the Profile Name and profile picture suddenly catch the receiver's attention.

To target the correct audiences, we can send WhatsApp messages in Bulk according to your Database or our Company's Database. We can also provide you with the statistics related to your campaign, such as the count of read/unread/delivered messages. We can also provide you with a report by analyzing the data of a current campaign for future campaigns and improving your ROI. Our system generates a detailed report of the campaigns, which makes the task easy. The system will automatically remove duplicates/wrong format numbers, and you have to pay for those messages that were successfully sent to the receivers.

7What are some of the other services which can be provided along with Bulk WhatsApp Messaging Service for Real Estate Industry?

Ginger Media Group provides lots of other services along with Bulk WhatsApp Messaging, such as Website Development, SEO Services, Social Media Marketing, Social Media Management, Influencer Marketing, SMS Marketing, and many more.

Feel free to let us know your thoughts about implementing a Bulk WhatsApp Messaging system for your real estate business. We will assist you in making the right decisions.

8Why choose Ginger Media Group for the best Bulk WhatsApp Messaging Services?

You can think of Ginger Media Group as an advertising agency, a digital marketing company, a creative agency, or a branding company. We're all with an innate passion for digging deep. An unwavering penchant to think outside of the box has made us masters in our craft. It was founded in 2015 and worked on 175+ projects with 135+ clients. They also received 23+ awards in the field of advertising.

Ginger Media Group kept its clientele's best interests at heart and helped you find the most convenient communication channel for your Feel free to let us know your thoughts about implementing a Bulk WhatsApp Messaging system for your Real Estate business. We will assist you in making the right decisions. Business. As the company, has an enormous audience in all parts of India and WhatsApp has many customers, it is the best combination. For more information, you can ask us at +91 990 247 8800 or reach our inbox at contact@gingermediagroup.com.

9How to send Bulk WhatsApp Messages Using Google Sheets in Real Estate Industry?

Using Google Sheets for Bulk WhatsApp Messages in a Real Estate Industry is one of the best ways to get business leads as the usage of smartphones is increasing exponentially day by day with one click. We have to follow several steps while using this method because as simple as this method looks, it is pretty tricky.

    • Step 1: Download a free Google Sheet template, fill up the form and receive your Google Sheet in E-mail, and then your Google Sheet is ready for work. If you are working for a Real Estate Industry, you can simply name your Sheet like Real Estate Industry, any specific Service Name, target audience, etc. You can also rename your Google Sheet.
    • Step 2: The second step is to import names, numbers, and other details of potential receivers of the message from the Bulk, into the Google sheet provided. If you wanted to do this for Real Estate Industry, you could also add the details such as existing customers or potential customers, their interests, their other contact details, etc.
    • Step 3: Third is one of the most critical steps is to curate Messages or customize Messages for every people such as the receivers' name, their interests, their Real Estate preferences, etc.
    • Step 4: The last step is the step of execution. For this, if you are using a mobile, install Google Sheets on your Mobile Phone, open that sheet and start sending the Messages. It works both with Android and iOS. If you are using a PC, then open WhatsApp Web and start sending your Messages. And if you don't want to do both things, simply download the third-party app for doing this.

Note: If you don't want to do this lengthy work, approach any Advertising Agency like us to do this kind of Bulk WhatsApp Messaging within a minute. From the curation of the message to the execution of the whole process, we will do this to utilize your time for other time-taking work.

10What is the use of sending Bulk WhatsApp Messages in the Real Estate Industry?

Majority of the Real Estate Industry in India continues to operate in an offline way, estimated at $1.4 billion ($1.4 billion). However, the growth of Digital Marketing in India is also shown by the fact that over 50% of property purchasers' decisions are made via online search, even with the actual transaction culminating offline. With the increasing Internet user base expected to increase by up to a billion by 2025, players such as WhatApp in this segment have an enormous opportunity. Since Bulk WhatsApp Messaging Service had a wide scope in the Real Estate Industry which helps many different types of Real Estate Businesses in advertising their products and services digitally, so it has many uses in the Real Estate Industry which will help us in different ways:

  • Keep Customers Up-To-Date: Bulk WhatsApp Messages are widely used to keep customers up to date about their land's status, payment details, balance receipts, deposits, and other information to keep them updated with their account activity.
  • Reminders: Bulk WhatsApp Messages are used as reminders to remind customers about bookings, due payment dates, and offers and provide timely updates to agents and existing clients about buildings and apartments. It also informs potential customers of new launches.
  • Personalized Communication: Bulk WhatsApp Messages are also used in the Real Estate sector to send automated and customized greetings on various occasions. Coupons can also be attached along with these greets.
  • Automated Messages: It is also helpful to aware customers of various deals and offers and promote multiple deals and offers with the help of Automated Bulk WhatsApp Messages.
  • Query-Related Uses: Usually, Real Estate companies solve every query individually, but we have got a new idea for solving general queries. First, we sort out the number of frequently asked questions according to various categories and then curate and compile them in a single message. It can help your customers when they need some help. It also enhances customer awareness and has also given them the means to understand consumer needs which helps in subsequently meeting client expectations.