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Being a marketing manager in the 21st century is no mean feat. Have you ever felt that with the advancement in technology and rapid globalisation, the marketing spectrum has changed and evolved? If you’re having a tough time keeping up with these advancements, you’re not alone.
Did you know? Even the best strategic management minds struggle against these challenges day in and day out. As a marketing manager, if you are facing certain challenges, it’s high time you identify and tackle them.
Not all marketing managers face the same challenges. However, there are a few generic ones which most managers have pointed out. Whether it’s the budget allocation or poor internal communication, find the problems and resolve them.
4 Problems faced by Marketing Managers
- Challenge #1: Keeping up with New Marketing Trends
With new trends appearing in the marketing ecosystem every now and then, it can be difficult to keep track of the changes and implement them. Though these trends will prove beneficial to the marketing manager and his company in the long run, keeping up with new developments in social media, web design and advertising can be quite overwhelming.
To make the process less daunting, marketing managers should find the channel on which most of their target audience spends time. This will help them embrace trends specific to that channel thus saving a whole lot of time and energy.
- Challenge #2: Poor Internal Communication
All too often, marketing managers have a unique role to play. They are required to wear many hats and bridge the gap between business operations, marketing and sales. In the quest of doing this, there is often a communication breakdown. From posting blogs to ensuring websites are updated and marketing strategies are in place, there are many responsibilities of a marketing manager. Since they are not equipped with a clear system to collect, organise, analyse and interpret data, it becomes difficult for them to provide clear, up-to-date reports.
The best way to deal with this is by defining communication and setting a particular standard for all project management processes.
- Challenge #3: Budget Allocation
When it comes to using a budget, marketing managers are expected to be magicians. A lot of brands and employers expect marketing managers to be able to do their work with a little budget and yet drive the best results. Though it is not necessary for every brand to have the luxury of big budgets, it’s vital for them to be a little realistic with their goals.
If you’re a marketer on a shoestring budget, online marketing is the best channel you can resort to as it is cost-effective and trackable.
- Challenge #4: Generating Quality Traffic
Solid lead generation is pivotal to marketing success. Don’t you agree? Generating quality leads helps you delve into the buyer journey and guide them to make a purchase decision. However, many businesses struggle with lead generation in the first place.
The best way marketing managers can solve the problem of lead generation is by reconsidering the content they post, resorting to friendly SEO practices, revisiting buyer personas and investing in paid search.
In a world full of sophisticated technology, these are just a few of the common challenges faced by marketing managers. The best way to overcome these problems is by identifying them and finding a viable solution.