The outbreak of the pandemic in 2020 had an impact on almost all industries. Many marketing trends and strategies that were valid before the pandemic outbreak are no longer applicable in 2023. However, it is important to keep up with new business market trends to strengthen ROI and stand out from the crowd.

Marketing trends change according to consumer needs and preferences. Therefore, paying attention to these marketing trends can help your brand better understand your customers and develop a customized marketing strategy. Knowing the latest marketing trends of 2023 can be extremely helpful for a brand to stay fresh and competitive. 

Why should a brand care about following marketing trends?

There are always new trends emerging. Current market trends are extremely useful tools for your business because they allow you to pursue exciting opportunities, update your brand and develop trendy and innovative.

Following the current market trends gives businesses a great opportunity to strengthen their brand identity and continue to be relevant to their audience. Thus, you can better assess your brand problem by following what is currently popular and in demand in the industry. So, when it makes sense, brands should not hesitate to pick up on the latest trends and incorporate them into their marketing strategies.

How can trend analysis help in marketing?

The technique used to observe trend changes for continuous knowledge of broad and specific issues is called trend analysis. Trend analysis from a marketing perspective is about positioning a brand to achieve its brand objectives most efficiently.

By keeping track of the latest marketing trends for additional growth, you can keep up with the times. Trend analysis identifies which trends are weakening, diverging, or increasing so you can position your brand to best match the changing currents of the marketplace. 

8 Marketing Trends you can’t ignore in 2023

Starting a new business requires a lot of research and commitment, which is not an easy task. It needs good marketing research and a well-executed market plan. Therefore, for a startup business, marketing is critical to building a brand and attracting customers. Here are some current marketing trends of 2023 that a startup should not ignore.

1. Long-Term Influencer Marketing

Influencer marketing is a form of social media marketing used in digital marketing. Brands can access organic communities in 2023 through long-term alliances with creators and influencers, which increases awareness and people’s trust in the brand.

Creators can spread a brand more organically in their feeds over time through continuous collaboration than just giving a one-time quick mention. If an influencer mentions a particular product or service frequently and repeatedly, it’s easy to capture people’s attention and drive brand recall and loyalty. 

For instance, Nykaa took influence marketing to the next level by collaborating worked along with well-known comedian Rohan Joshi, a comedian.

2. Increasing the Use of Video and Livestreaming

In 2023, video content has become a preferred choice for startups. With the increasing use of video and live streaming on social media, brands can now reach a larger audience with emotionally engaging content. 

Live streaming allows startups to broadcast videos in real-time online to targeted audiences. Live streaming is becoming more accessible and affordable for small companies because of social networks like Instagram Live, Facebook Live, and TikTok. 

Using short videos like Instagram Reels and YouTube Shorts is a great technique for reaching out to new prospects, promoting your brand, and growing a loyal audience. Brands are using this technique to make relevant videos showing their brand and its uses.

3. Inclusive Marketing

Digital marketing trends gave rise to inclusive marketing methods that have now become a whole field that supports social change. It is important to understand the demographics that make up your audience. 

Startups in 2023 should conduct a cultural assessment of their target audiences before developing an inclusive marketing strategy. This assessment includes gathering information on key demographic characteristics such as age, gender, education level, and professional status.

For instance, Vicks (P&G) #TouchofCare Campaign. The orphaned child, Gayatri, demonstrates the profound empathy and affection with which Gauri has raised Gayatri despite having to deal with several cultural and systemic obstacles as a transgender woman.

4. Podcasting as a part of Marketing Trends

Podcasts are digital audio files that are transmitted over the Internet via a podcast hosting service. An organic podcast marketing strategy can build customer trust, and it’s a relatively inexpensive strategy for a startup in 2023. 

Podcast marketing is the process of developing a plan and implementing strategies aimed at increasing your audience and recognition. Brands can use podcasts to communicate with captive audiences. 

The length of the podcast depends on the content produced and the interaction with the audience. The ability to podcast on-demand gives marketers the freedom to share their stories whenever and wherever they want. 

5. Return of In-Person Events

With the end of the pandemic, there is a rise and return of in-person events. Event marketing is experiential marketing that promotes a company, service, or commodity through entertaining activities or special events. 

Event marketing often works well for startups because it allows them to increase awareness of their goods and services and promote their goals. It also helps maintain relationships with potential customers and provides good brand equity.

6. Conversational Marketing

Conversational marketing is one of the most widely used marketing trends in 2023, interacting with consumers in ways that emphasize two-way communication and ongoing, personal dialogues.

When guiding a customer through the sales funnel, it’s helpful to anticipate, understand and respond to their needs at every stage of the customer experience. Through automated chatbots and SMS capabilities, new technologies are advancing conversational marketing.

As conversational marketing expands in 2023, the transition from asynchronous to synchronous or real-time communications creates an impactful approach to your marketing strategy.

For instance, a startup named HealthTap was founded to improve access to healthcare. To do this, they’ve taken efforts to bring their services to the consumer directly by developing a HealthTap chatbot for Facebook Messenger.

7. Internet of Things (IoT) 

The increasing interconnectivity of devices is referred to as the Internet of Things (IoT). Consumer data collected in the IoT can be used by marketing and sales to engage directly with people.

Startups can use data from the IoT to improve their customer service. Customer experience is greatly improved by using IoT and AI-powered chatbots. It also improves regulatory compliance, risk mitigation, and asset monitoring from anywhere.

For instance, After the pandemic, the Indian popular food chain “Haldiram,” came up with bar-code food ordering. The customer can scan the bar code from the table and can order and pay on the link opened. 

8. Omnichannel Marketing Trends

Omnichannel marketing highlights a company’s presence across multiple platforms. It is a blend of offline and online marketing trends and marketing strategies. 

Startups need to connect with their audience and implement an omnichannel marketing strategy across their business to be visible and engaged. Brands in 2023 need omnichannel marketing if they want to stay competitive in the modern digital world.

For instance, Mama Earth uses the omnichannel strategy. Mamaearth, a company that sells natural skin care products, uses social media as its first non-owned platform for promotion. They then joined forces with online stores including Amazon, Nykaa, Flipkart, and Myntra and they switched from the multi-channel trend to the omnichannel trend by building retailer outlets in 100 Indian cities.

Major Takeaways…

• Marketing Trends in 2023 will witness a change from traditional marketing to anticipating marketing which enables marketers to predict what customers want and then feed it into automated processes.
• Marketing Trends in 2023 focuses on using all the skills and tools to provide each consumer with highly customized experiences.
• A Marketer should use an omnichannel marketing strategy to make his brand or his company more visible to potential customers to boost their ROI.