It’s natural to start wondering how soon other types of marketing will vanish as digital commercials increasingly dominate our lives. Well, don’t worry; billboards are here to stay! Since 80% of consumers remembered interacting with a billboard advertisement, billboards actually have the best reach of all OOH advertising formats. Don’t trust the stats? Check this situation out for yourself!

Imagine yourself in a circumstance where you are trapped among a sea of moving vehicles, getting bored, and worst of all, hungry! Then, out of nowhere, you notice an irresistible, tempting pizza slice tucked in a hoarding. Your search for an outlet, a location, a phone number, or anything that could help you get it. 

Yes folks, that is the persuasive power of billboard marketing—it may influence your decision-making in less than 30 seconds and even leave a lasting impression. However, there is only one requirement—it must be distracting and unusual!

What Do You Mean By Billboard Branding?

A subcategory of out-of-home branding, billboard advertising refers to the practice of businesses placing advertisements for their goods or offerings on billboards or hoardings that are situated near highways or other busy places. 

Billboards are typically large banners that are intended to be clear, stunning, and unique. They are regarded as an excellent opportunity to produce innovative and meaningful content that the audience might find appealing. 

It is a successful marketing tactic for obtaining the maximum percentage of views and long-lasting brand exposure. Additionally, it creates a powerful identity through large text dimensions, eye-catching visuals with the advantages of the products clearly expressed, and other important details also included like the cost.

Although billboards are among the earliest kinds of communication, they are still quite powerful. According to a recent survey, 71% of consumers said they remembered the content of the billboards they engage with every day, and a whopping 77% of consumers think the information displayed on billboards is more reliable than that found in other forms of paid advertising.

Not to mention, a 10 per cent yearly increase and a 497 per cent return on investment through 2021 make a very strong reason for billboard advertising.

Pros and Cons of Billboard Marketing

Now that we have a good understanding of what billboard advertising is, it’s time to think about the reasons for billboard advertising and how beneficial it would be for any business.

Pros:

1. An aesthetically oriented billboard advertisement resolves the issue of capturing attention.
2. In contrast to other forms of advertising, billboards offer the ability to connect with a broad and highly diverse audience segment.
3. If a business wants to boost its regional marketing strategy, billboard advertisements are great alternatives for a promotional plan.
4. The majority of the time when consumers see a billboard offering recommendations, they are already motivated to visit.

Cons:

1. People only receive a small amount of knowledge from billboards. A message like this brief might not be sufficient to persuade them to purchase your goods.
2. With billboards, you have very little engagement time to take in the information. The reader may not remember your contact info even if your advertisement is unique.
3. Given that they are noticed by many individuals, billboards are inappropriate for a targeted marketing plan. They are inefficient to tailor audiences based on individual interests.
4. Additionally, it might be challenging to track the indicators of consumer engagement and activity with billboard advertisements.

Top Brands Choosing Billboard Advertising

Here is a collection of some of the most striking billboard ads of all time. They are huge and humorous, and they have a unique manner of communicating their point.

Panasonic

The requirement for the “safety cutting mechanism” on their nose hair trimmer was humorously but impressively dramatised by Panasonic utilising billboards placed around actual electric lines and poles. 

Spotify

With their billboard campaign, Spotify took a new approach, using consumer data to develop tailored advertisements. They shared humorous facts about the listening habits of their users on billboards to attract attention and entertain viewers.

Ponds

This pond’s pimple-related billboard advertisement is yet another work of genius. On the billboard, a person’s face is concealed by the edge of the advertisement’s canvas. A very brilliant play on fusing words and visuals to convey the desired message.

Chevrolet

The Chevrolet penny billboard, which promoted the new Chevrolet Aveo’s 769,500-penny starting price, hit the mark. They were successful in stopping the flow of traffic and within 30 minutes all the pennies were taken by people.

10 Amazing Reasons for You to Opt for Billboard Advertising 2023

Billboard advertising is still popular today even though they’ve been labeled as traditional marketing. But are you still confused as to why businesses should advertise on billboards? Then, read through these ten reasons to discover why this tested form of branding is still as popular as it always was!

They get noticed!

When viewing TV, people can choose to switch the channel or scroll on an online advertisement, but when they’re driving a car, they have to focus on the road ahead of them. 

So, if you truly want consumers to see your advertisement, you should attract them when they are driving. Because billboards are positioned in strategic locations near crossroads and major highways, people will surely be staring at your impressive and eye-catching advertisement.

Does not cost a fortune

The price of a billboard advertisement fluctuates, and the timing of your campaign can have a significant positive or negative impact on them. Although billboard marketing rates differ slightly depending on region, they are generally reasonable when matched to other forms of advertising. 

The price of billboard advertising is also influenced by a variety of additional elements, such as the amount of space your billboard occupies, the volume of traffic in the surrounding region, and the expected number of people who will see your billboard. 

You can choose the locations

         

Since there are billboards everywhere, you typically have an option of where to display your pitch. You can attract certain clients or draw focus to yourself by placing your billboard close to a busy junction, or an exit from the motorway.

 When you select the correct placement, you can quickly reach a significant number of individuals because of how big and prominent billboards are. For small businesses wanting to promote impulse buying behaviour, proximity to your business site might be crucial.

Influence a whole lot, simultaneously

                   

The greatest advantage of billboard advertising is its visibility. Even in a world where it seems like most people are always glued to their gadgets, using billboards has its benefits, one of which may not be immediately apparent. 

There is a good probability that dozens or perhaps hundreds of people will see your advertisements at once. These folks could be in a mall or walking along a busy street, and there’s a strong possibility they’ll notice your billboard advert a number of times.

They do their job 24/7

The cost of running paid advertisements online or on television only ensures that they are seen a few times per day. In contrast, billboards provide a constant presence to help marketers reach a wide audience. In fact, research reveals that 88% of people driving willfully glance at billboards. 

Even if a customer gazes away from your advertisement after viewing it, they have probably taken note of essential details like the logo of your brand or details about the goods you provide.

Increase sales

The potential of the billboards to boost sales and extend profitability may be one of their major benefits. This influence comes from long engagement and their capacity to connect with a wide range of people, their sales effectiveness is based a lot on the turnover rate. 

Whenever it relates to customers who noticed your advertisement coming into your store, billboards have a remarkably high conversion rate. Stats suggest that 32% of Americans visited a firm they noticed promoted on a billboard within one week of viewing the billboard.

Promotes impulsive purchases

Billboards appeal to shoppers’ desire for impulsive purchasing, but only if your advertisement is lucrative enough to draw in viewers. It turns out that shoppers are more spontaneous when they’re driving, with 68% of respondents saying that’s when they make purchase decisions, typically on their return from work. The majority of other forms of advertising are unable to affect this type of quick purchasing.

Engage viewers with their quirks

 

The art of engagement and quirkiness is another aspect of billboard marketing. Advertisers can now use billboards to their most artistic potential, which helps them attract customers’ gaze. Vibrant colours, smart typography, and other 3D elements or architectural expansions that violate the limits of their typical, boxy designs are guaranteed to ensure audience engagement and even retention, irrespective of whether you choose a classic, printed display board or a digitised canvas.

Has high return on investment

Whenever it comes to generating revenue, a billboard is a highly efficient artistic weapon. Estimates show that advertisers make investments in billboard advertising. When contrasted to other forms of advertising, such as radio and television, this return on investment is absolutely brilliant. They also have the lowest cost per thousand impressions (commonly known as “CPM”) of any advertising medium.

It has adapted itself with time

Billboards have thrived over the years. Over time, the progress of billboard marketing has reached some significant turning points because of the continual need for adaptation and innovation to meet the needs of new audiences and trends. 

Most importantly, it has evolved through time to become far more engaging and customised. Dynamic advertisements and interactive billboards have emerged as the biggest trends in the market, illustrating the flexibility of this advertising medium.

To wrap up

Whenever it comes to out-of-home marketing for any business, billboards have consistently been the ideal and most preferred kind of promotion. Their visible presence gives them a special position in the advertising scene. 

The impact of the billboard is something that other marketing strategies just cannot match. It is similar to a magic trick that, when applied properly, can accomplish tasks impossible for other techniques, and this is one of the main reasons for billboard advertising’s popularity.