What is signage branding?

Signage is any type of visual display used to convey information. When signs are included in a business's entire marketing strategy through design, positioning, and function, this is referred to as signage marketing in India. Signage serves several functions, ranging from branding to promotion.

A distinctive and compelling visual presence provides your company with an advantage in a competitive market. Good signage advertising in India is an important aspect as it attracts potential clients and establishes a brand as an obvious choice.

branded auto in delhi

Why choose Signage

Benefits of Signage Branding

There are several reasons why signage branding can be the best option for your brand. Here are some of the strongest justifications for responding to the question WHY:

Clear Communication

Clear information is the most important benefit of signage advertising in India and it is an excellent approach to reducing cognitive overload and boosting the likelihood of end-user purchases.

Brand Awareness

Signage marketing in India is a versatile marketing tool that helps in promoting and boosting brand awareness and informing customers about its presence and the offers available on its products and services.

Competitive Advantage

Signage marketing in India gives a competitive edge to the brands since a creative and original storefront sign may attract customers from a distance and be a crucial distinction for passers-by among all other brands available.

Competitive Advantage

Signage marketing in India gives a competitive edge to the brands since a creative and original storefront sign may attract customers from a distance and be a crucial distinction for passers-by among all other brands available.

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Target a specific audience

How to pick a location for signage advertising?

Places with heavy crowds like marketplaces are the best place to promote the brand. India is the 2nd most populous country in the World, and signage branding contributes significantly to the brand's goodwill. 

In India, the top cities for signage branding are:

  • Bangalore
  • Chennai
  • Hyderabad
  • Kolkata
  • Delhi NCR
  • Mumbai
  • Pune
  • Guwahati

 

Places to Advertise

Popular places for doing Auto Branding in Delhi

Auto Rickshaw Advertising can be executed throughout the city depending on your campaign needs. However, having been an emerging bus branding agency in Delhi, Noida, Gurugram, Ghaziabad and Faridabad we have observed some popular places in Kolkata for bus advertising.

Trade Shows And Exhibitions

Whether hosting a company event or sponsoring an industry tradeshow, a brand can stand out in the crowd using signage marketing in India. By utilizing eye-catching, expert signage branding a brand can attract customers and impress them.

Public Transport

Buses, cabs, and trolleys are all excellent choices for locations for signage advertising in India. When a sign is placed on a public vehicle, many passengers will see it while they are travelling increasing awareness.

Marketplaces

Signage branding in India can help in increasing revenue and brand awareness by placing informational and persuasive signage in a local marketplace or shoppings malls and complexes. They help in creating powerful displays that guides customers.

Streets And Roads

Placing signage branding on streets and roads ensures brand visibility as it targets a lot of people in that particular location. Persuasive wording on signs influences consumer behaviour and encourages impulsive purchases.

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Why Choose Us

Why Choose Ginger Media Group for Signage Branding?

When you choose to work with us, you work with an agency that acts as more of your business partner. We take time to understand your business, your target audience, your products, services, business goals, and budget and accordingly craft a marketing plan that is tailored just for you. Having worked across industries like FMCG, Education, Real Estate, Consumer durables, Medical, Gaming, Fashion and Apparel, Beauty, and IT, we have just the right amount of experience to help you run a successful marketing campaign. We are a 360° outdoor ad agency and branding agency that provides a huge variety of outdoor advertising services. We have helped more than 150 brands PAN India level and we can't wait to help you and your business grow.

We have a robust distribution and promoter network and strong tie-ups that can easily help you do Signage branding in India. We take pride in the work we do and we do it with strong ethics.

Some reasons why you must consider Signage advertising for your brand or business:

✔ You will be guaranteed an audience when it comes to Signage branding.

✔ The location of your Signage ad makes it hard to ignore.

✔ Capture attention and put the spotlight on your message.

✔ 71% of consumers often look at Signages with catchy creatives, thus proving Signage advertising’s effectiveness.

✔ Present an ad to a maximum number of people without exerting too much effort.

✔ The advantage of Signage branding is its constant availability.

We are trusted by some giant businesses such as Zomato, OYO, Chumbak, Unilever, Hotstar and many more. When you advertise with us, you advertise with an agency that works as your business partner.

Your business goals become our goals.

Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

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