Every business owner understands the importance of advertising and marketing to the success and growth of their company. While it’s imperative that you want your company to touch the realm of success, do you know where to start? Are you aware of the types of advertising agencies and what they do? Well, we’ve curated this guide to help you choose an ad agency that will work as the best facilitator for your brand.
Typically speaking, an ad agency is a company that is involved in planning, creating and implementing advertising strategies that are tailored to the client’s needs and business objectives. As they possess expertise in the field, they dig out exhilarating and well-thought strategies that will make sure the brand reaches their potential customers and their products are sold effectively.
With so many advertising agencies out there, choosing the right one can be quite an intimidating process. How do you know which type of ad agency is best suited to your needs?
Thus, to simplify the process, we’ve chalked out the different types of ad agencies along with their pros.
Pros: Working with a full-service agency gives a company access to a stronger pool of talent and professional strength in the marketing area. It may be even less expensive in the long run.
Example: Food-tech app, Swiggy, rolled out its first-ever integrated campaign with a full-service agency.
Pros: With an external creative team you can expect a desirable outcome at a decent cost.
Example: Foster’s Lager leveraged the services of a creative boutique in India to appeal to their Indian audience and position their brand.
Pros: While it greatly reduces the cost of advertising, it also gives companies more control over the process along with increased coordination.
Example: Consumer durables company, Usha International is one such brand that set up an in-house agency.
Pros: Since they receive large discounts, they can save a client’s money on media buying.
Example: Food & Beverage Company, Nestle, has retained its media-buying agency since 2005.
Pros: Such agencies possess the required expertise to communicate with clients belonging to a niche segment.
The type of ad agency you need to tie up with solely depends on your brand objective and budget. The services offered and functions performed differ across different agencies. Based on your requirement, choose an ad agency that will help you bring the best out of your product.
If you are looking for a personalised paper cup advertising campaign, choose GingerCup, a pioneer of cup branding and corporate activation in India.
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