Bus branding in Delhi is one of the popular choices of marketing for brands due to its high coverage, accessibility, cost-effectiveness and high impact. Bus branding is OOH (Out-of-home) advertising, specifically transit media advertising. It is a way to advertise your products or services with cost-effective marketing solutions of advertising through bus side panels, bus backside branding and bus inside branding such as bus seats branding or bus assets branding.
Buses have been a major public transport in Delhi today. Their impact and reach are large and widespread. Buses in Delhi are one of the commonly used public transport. Now, governments are also said to put more focus on electric buses. It was also noted that Delhi would start receiving its first fleet of 300 e-buses from January 2022.
Bus branding as discussed before offers multiple brand placement opportunities; Full wraps, Back side branding, inside bus branding, and side panel bus advertising.
Benefits of bus branding
- The best part of bus advertising is that it is unavoidable. The students, professionals, average consumers sitting on the bus, the pedestrians travelling or commuters travelling through their personal vehicles or the people standing near the bus stand, all tend to observe the bus advertisement in an unavoidable manner.
- The element of bus branding being outdoor advertising helps in connecting audiences on a social level. It is a great way to enhance daily brand engagement by a definite amount.
- The viewership in bus branding is higher due to the long bus routes.
- It reduces the cost per view, making it an affordable marketing technique.
- They also offer repeated exposure, in the case of public buses that have a fixed route every day.
- Bus branding advertisements are eye-catchy. The wide and clear display helps in grabbing the attention of the people quickly.
Bus branding is viewable to everyone and not just potential customers. For example, a bus shelter advertisement would not only be seen by the bus riding people but also by numerous people who have simply come near that location including pedestrians. So this makes multi-dimensional and cross-sectional advertising.
Location plays a very important role and is often underestimated. When you choose to advertise, the areas of urban locality can be quite helpful and dynamic to support. Either you choose the alternative of illuminated or non-illuminated advertisements, in accordance with your needs and budget-bus branding can be your take. Bus stop advertising is a good way to make sure that your ad gains excellent exposure to pedestrian and vehicle traffic in those busy streets of urban areas.
5 popular bus stations for bus branding in Delhi
Bus branding in Delhi is a commonly used marketing medium of advertising due to the large network of buses connecting the different parts of the country. Delhi has one of the major bus transportation systems in India.
Here are 5 popular bus stations in Delhi.
1. Bus branding in Delhi’s ISBT Kashmere Gate
ISBT Kashmere Gate is a popular bus station or location for daily commuters to catch buses. Being a vast and one of the world’s oldest bus stations in Delhi, it could be a great place to advertise your brand. Being one of the most highly used bus stations in the country, this place experiences a diverse range of target audiences. From college-going students, and corporate professionals to an average middle-class consumer. Doing bus branding in ISBT Kashmere Gate can prove to be fruitful for brands.
2. Bus branding in Delhi’s ISBT Anand Vihar
It’s spread over 25 acres of land since 1996. It connects Delhi to Uttar Pradesh and Uttarakhand, giving space to audiences of other cities as well. So your brand can actually travel to the cities of Uttar Pradesh and Uttarakhand and touch the local audiences there as well. This bus station provides a wider reach for brands looking to scale their marketing and advertising efforts. If you’re a large-sized B2C brand then advertising in ISBT Anand Vihar can be a great marketing solution for you
3. Bus branding in Delhi’s ISBT Sarai Kale Khan
Another popular bus station in Delhi has around 60 trains going every day. So be it bus branding or branding at the station, it could be highly effective. The fixed route it has would provide repetitive exposure every now and then. ISBT Sarai Kale Khan station is a major bus terminus in Delhi attracting commuters and visitors from South of Delhi. It was also in talks to be integrated into the metro line of the country.
4. Bus branding in Delhi- Madhuban Chowk Bus Station
Madhuban Chowk bus station in Delhi captures the foot of all people residing in North Delhi, making it an effective branding option and area to do bus branding. When people are waiting for the bus or riding it, they tend to observe and absorb information better. So that is how your brand can travel along in the minds of people.
The bus station also is a very busy intersection of Pitampura in North West Delhi and has a very busy metro station as well.
5. Bus branding in Delhi- Tolstoy Marg
It is another popular bus stop located at Connaught place which is in the heart of Delhi. This geographical location always has numerous people visiting and shopping around. So an effective bus branding, with a clear graphic outlay and catchy ad copy can be great for generating a good ROI on your marketing efforts.
To summarise better, bus branding is a way to increase audience engagement through a larger display and a greater frequency in all. It constantly paves away in the minds of the local population (students, teachers, working-class people) who everyday travel by buses. The concept of increasing the frequency provides a strong brand recall.
So yes buses are..in simple words. quite non-missable!
Let’s do bus branding for you in Delhi. Contact us at +91 888 444 2846
We are a leading offline marketing agency in India that has worked with clients like OYO, Uber, Zomato, VIBGYOR & many more.
Read a blog on transit media advertising