Billboard Branding in Jaipur
Hoarding and billboard branding has always been a source of media to propagate or advertise for various existing enterprises across the country. Apart from advertising, it has been generating some sort of employment as well. In a country like India, it is still not very easy for rural people to access electronic equipment in centres of technology, so as an alternative, the setting up of hoardings and billboards plays a vital role in educating people about certain ongoing phenomena.
Hoardings and billboards should be kept in a place that is visible to the masses in order to fulfil the needs of the enterprise. Usually, in metropolises, they can be seen near railway stations, airports, and shopping malls. On the other hand, in rural areas, they can be seen near government schools, hospitals, and offices of village administrators.
Jaipur, being a tourist destination, has become one of the most used places when it comes to hoarding and billboard branding. There is great scope for the advertising industry to grow in Jaipur, as this place attracts so many people from all across the globe. It eventually attracts a good amount of viewers as well, which eventually turns in favour of the particular enterprise.
Jaipur, the largest and the capital city of Rajasthan is also known as The Pink City. Billboard advertising in Jaipur is an effective outdoor advertising option to target a tier 2 city population. The city is the 10th most populous city in India having 52.40% of the population living in urban areas and 47.60% of the population living in rural areas. With a total population of over 4 million, a population density of 6,600 per sq km, and being a major tourism attraction, Jaipur is perfect for billboard advertising and capturing a larger target market cost-effectively. Several brands and businesses such as Exide Life and Hyundai are seen doing hoarding advertising in Jaipur.
Billboard advertising in Jaipur can be done at multiple highly crowded places such as Adarsh Nagar, Vishwakarma Industrial Area, national highways, and popular marketplaces such as Johari Bazaar, and Tripolia Bazaar. Jaipur is famous for tourism, gemstone cutting, manufacturers of jewellery, luxury textiles, and IT. Billboard advertising in Jaipur can be a great way to tap into these markets. Automobiles are a growing industry in Jaipur today with companies like JCB, and Hero MotoCorp having their manufacturing plants in the city. Jaipur has also emerged as a major IT hub and a major hub for arts and crafts. Billboard advertising in Jaipur is a cost-effective medium to reach an emerging city population.
Table of contents
- Billboard Branding in Jaipur
- The Benefits of Advertising with Billboards
- Locations to Utilize Hoarding & Billboard Branding in Jaipur
- Tips for Successful Hoarding and Billboard Advertising in Jaipur
- Why Ginger Media Group for Hoardings and Billboards Advertising in Jaipur
- Other advertising services available in Jaipur
The Benefits of Advertising with Billboards
Talking about the benefits of using hoarding and billboard branding in Jaipur, makes people aware of different brands and their different products. As technology gets advanced, people are shifting more towards gadgets, and gradually the culture of hoarding and billboard branding is becoming less important.
But still, in India, it is not so common for the marginalized community or tribal community to have a hold on these gadgets. We are still into traditional methods. Let’s look at the important benefits of Hoarding and Billboard Advertising in Jaipur.
Available to Mass
Hoardings and billboards can be found in places where large masses can be seen. Jaipur, being a tourist city has so many places like the Hawa Mahal, Jantar Mantar, and City Palace, and likewise places where people turn out in great numbers. This will give the brand a good amount of viewers, or if there is any kind of awareness phenomenon, then it will reach out to a great mass.
Nowadays, people often come across ads on their mobile phones and just skip them instead of listening to them. Ads keep on coming in between their sources of entertainment, which sometimes even makes them uneasy. On the other hand, hoardings remain in the open air and can be seen by only those who really show interest in them. This mechanism of letting people themselves decide helps the latter grow and reach out to different people.
Social Awareness
In a city like Jaipur, it is very crucial to use hoardings and billboards, as when the COVID pandemic arrived, they helped a lot in making people aware of the precautions and measures that should be taken into consideration in order to avoid the influence of this virus. Even now, it says to keep less contact with people, which somehow keeps the safety measure alive in people's minds.
It helped a lot in making people aware of the precautions and measures that should be taken into consideration in order to avoid the influence of this virus. Even now, it says to keep less contact with people, which somehow keeps the safety measure alive in people's minds. Apart from the recent example, we have plenty of other examples that tell us about the efficiency of this practice. Even if it is any social practice that should be eradicated from the ground level, hoarding and billboard branding play a vital role in that.
Higher Visibility
Usually, brands go unnoticed when their advertisements are performed by any other medium, but when they are executed through hoardings and billboards, it provides a spotlight on the brand name and makes them popular to a greater extent.
In Jaipur, there are so many hoardings that it might be possible that someone who sees a particular hoarding on a regular basis might use or get in touch with that particular brand somewhere in his or her life. Sometimes, a unique way of hoarding design attracts good attention as well.
Diverse Variety of Customers
The city of Jaipur witnesses different sorts of tourists in terms of diversity. People from different classes, sexes, religions, castes and nations come to this city to spend their vacations. In that scenario, hoarding and billboard branding in Jaipur are seen by so many people from different economic backgrounds as well.
It is a bit difficult for any other medium of advertisement to look for potential customers, whereas in this case, the customers themselves find their interests. It is fairly possible to even get in touch with some customers who were totally out of reach, and just because the hoardings are placed in such a touristy area, it enabled this trade to take place.
Want to use Billboards for brand promotions?
Locations to Utilize Hoarding & Billboard Branding in Jaipur
Billboard and hoarding advertising is an effective ways to reach potential customers in Jaipur. However, not all locations are created equal! Knowing the right places where your advertisement will get the most exposure can make all the difference when it comes to getting your message across in this vibrant city. Let’s take a look at the top locations for Hoarding and Billboard Advertising in Jaipur
Shopping Malls and Women's Markets
Shopping malls like the MGF metropolitan and Pink Square, and women's markets like Bapu bazar and Johari Bazar are some of the best places to advertise via billboards and hoardings in Jaipur. These locations always see heavy foot traffic, especially from affluent individuals. Not only will you get maximum exposure for your advertisement, but as a bonus, often malls and women's markets offer free or discounted rates for certain advertising locations.
Railway Stations
Advertising at railway stations in Jaipur is an effective method for reaching a high volume of people. Many Jaipurians use the train from Jaipur Junction and Kanakpura as their primary mode of transportation, meaning you can make sure your message is seen by thousands of potential customers. While hoarding and billboards might be limited by availability or cost, at the railway station there are a variety of unique and creative advertising options to choose from – from posters to cable TVs to LCD displays.
Airports
Airports are another prime location for hoarding and billboard branding in Jaipur. According to Jaipur International Airport authorities, they saw more than 7 million passengers passing through the airport in 2020, making it an ideal place for a billboard or hoarding advertisement. Additionally, it can be possible to reserve ad spaces closer to the shopping spots in the airport as a way of attracting more people who might find something interesting to buy.
Bus Stands
Bus stands are a great location to get your hoarding and billboard branding in Jaipur. With many travellers passing through the bus stands on a daily basis, an advertisement located here is sure to grab their attention. Narayan Niwas and Univeristy Bus Stop are the busiest bus stands in Jaipur driving maximum traffic.
As the buses stop for short intervals, you can reserve ad slots so that more people notice them during their travel. Additionally, investing in digital billboards and plasma screens at high-traffic bus stands can also be extremely effective in promoting your brand.
Multiplexes
Multiplexes are a great place to utilize your billboard and hoarding advertising in Jaipur. Owing to the busy footfall of moviegoers, you can book an ad slot on the wall outside or on the different screens throughout multiplexes. INOX in Vaishali Nagar and Cinepolis in World Trade Park is considered to drive up the highest traffic in Jaipur.
Advertising at multiplexes is not limited to just displays inside hallways - you can also make use of product placements and digital wizards for 3D projections, creating an interactive experience and increasing brand visibility.
Tips for Successful Hoarding and Billboard Advertising in Jaipur
Hoarding and Billboard advertising in Jaipur can be an effective way to reach new customers and increase your business’s visibility. With the right tips, you can maximize your return on investment and ensure your billboard advertising campaign is a success.
Choose the right locations
Choosing the best locations for your billboards is key to their success. Choose locations with high traffic for maximum visibility and reach. Consider areas that have a connection with your targeted audience, such as near restaurants or shopping areas frequented by your target customers. Additionally, select sites with good brand placement—such as on prominent highways or strategic intersections—to maximize the potential of your advertising message.
Analyse your target audience
Before deciding on the location of your billboard, thoroughly analyse your target audience and their typical behaviour. Use demographic and psychographic data to tailor your message according to your customer's preferences, needs and interests. This way, you will be able to select areas where your target audience is more likely to be exposed to your advertising messages—increasing the probability of conversions.
Avoid Cluttering
To ensure an effective billboard ad, it is essential to be mindful of overcrowding. Your ads should be clean and visually appealing, avoiding cluttering the visual with too many elements. When designing a billboard advertisement, make sure that your message is clear and concise. In addition, use high-quality images that are easy to read from far away. Keep your design simple enough for road users to identify quickly and easily in a few seconds – avoiding the need for drivers to overthink what precisely they’re seeing.
Work on the visuals
Jaipur is a vibrant city with a visual grammar of its own. Make sure your visuals are catering to the local audience’s tastes and interests. Incorporate attractive design elements like bright colours and bold typefaces that will catch the attention of passersby, enticing them to take notice. Additionally, it’s important to be conscious of cultural values – use images and text that are appropriate for the target locale. By doing so, you’ll create more effective hoardings that resonate better with the people on the street in Jaipur.
Want to use Billboards for brand promotions?
Why Ginger Media Group for Hoardings and Billboards Advertising in Jaipur
If you are looking for a way to advertise your brand through Hoardings and Billboards in Jaipur, your search ends here. Ginger Media Group is the ultimate place where you will get all your needs met.
Here, we have a well-strategised workflow process followed by a well-sought team of professionals who are dedicated to giving you the best experience. Our experts are taught and trained to personally analyse your company’s needs and resources, and craft a solution that suits you best. We promise nothing but a satisfactory service.
Professional yet friendly team
At Ginger Media Group, each and every employee is hired after going through a well-strategised procedure of tests in order to make sure that our clients get every question answered and every requirement fulfilled. They are knowledgeable and hold expertise in matters relating to advertising and branding.
Along with that, our employees are very friendly and helpful as well. We keep in consideration of your presence and availability of your resources so that nothing goes over your demands. We carefully analyse your capital and logistics and come up with the best suitable solution.
Calculated network
At Ginger Media, we have a wide network of agents and holdings that help us get access to the best locations and markets for hoarding and billboard advertising in Jaipur. Our team has worked to acquire and establish a strong connection with our agents who are ready to cooperate with us, step by step.
Also, all of our employees are experts when it comes to researching and calculating the right target market for our clients. Keeping in mind the geographical, demographical, behavioural, and psychological situations of Jaipur, we comprehend the accurate and precise service for your needs, so you can easily reach your potential audience.
Fulfilled service
At Ginger Media, we make sure that each of our clients is provided with satisfied solutions. Our team is more than ready to help you and guide you through every step of the campaign. With our advanced tracking systems, we can keep you updated on the progress of the ongoing advertisements so you don’t miss out.
Also, our experts are trained to make adjustments at any time, if asked. We promise you nothing but a smooth and seamless experience, so you are fulfilled with the results and get an increased number of customers and sales.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.
