voodayam newspaper advertising

Advertising in Voodayam Newspaper

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Benefits of Advertising in  Voodayam Newspaper

Advertising in Voodayam, a prominent Telugu daily newspaper, offers numerous benefits for businesses aiming to reach a Telugu-speaking audience. This newspaper is widely circulated in Andhra Pradesh and Telangana, making it an effective medium for targeting consumers in these regions. The advantages of advertising in Voodayam include reaching a specific linguistic audience, building brand awareness, enabling targeted advertising, providing cost-effective marketing solutions, and enhancing credibility.

Reaches a Telugu-Speaking Audience

One of the primary benefits of advertising in Voodayam is its ability to reach a Telugu-speaking audience. Telugu is the official language of Andhra Pradesh and Telangana, and it is spoken by millions of people in these states. By placing advertisements in Voodayam, businesses can directly connect with this large and diverse demographic. This is particularly advantageous for companies whose products or services cater specifically to the cultural and regional preferences of Telugu speakers.

For example, local businesses such as restaurants, educational institutions, healthcare providers, and retail stores can benefit from advertising in Voodayam by attracting local customers who prefer consuming content in their native language. Additionally, national and international brands aiming to penetrate the South Indian market can use Voodayam to establish a foothold in Telugu-speaking regions. The newspaper’s wide readership ensures that advertisements reach households, professionals, and community leaders, thereby maximizing exposure and potential customer engagement.

Builds Brand Awareness

Advertising in Voodayam helps businesses build brand awareness among potential customers. Even if readers do not immediately act on an advertisement, repeated exposure to the brand name and message can create a lasting impression. Over time, this increased visibility can lead to higher brand recall, making it more likely that consumers will choose the advertised brand when they need a product or service.

For instance, a company selling home appliances may not see immediate sales from a single advertisement. However, consistent advertising in Voodayam can keep the brand top-of-mind for readers. When these readers eventually decide to purchase a new refrigerator or washing machine, they are more likely to remember and consider the brand they frequently see in the newspaper. This cumulative effect of brand awareness is crucial for long-term marketing success and customer loyalty.

Targeted Advertising

Voodayam offers businesses the flexibility to target their advertisements to specific audience segments based on the newspaper’s various sections and formats. For example, companies can choose to place ads in the business section to reach entrepreneurs and professionals or in the classifieds section to target individuals looking for specific products or services. This targeted approach ensures that the advertisement reaches the most relevant audience, increasing the likelihood of a positive response.

Additionally, Voodayam’s special editions and supplements focused on particular themes, such as health, education, or real estate, provide further opportunities for targeted advertising. By aligning their ads with relevant content, businesses can enhance the effectiveness of their marketing campaigns. For instance, an educational institution advertising a special education supplement can directly reach parents and students interested in academic programs, thereby improving the chances of enrollment.

Cost-Effective

Advertising in newspapers like Voodayam is often more cost-effective than other forms of media, such as television or radio. Newspaper ads can be tailored to fit various budgets, allowing businesses of all sizes to benefit from print advertising. Compared to the high production and placement costs associated with TV and radio ads, newspaper advertisements offer a more affordable option for reaching a large audience.

Furthermore, Voodayam’s flexible advertising options, such as different ad sizes and placements, enable businesses to optimize their marketing expenditure. For small and medium-sized enterprises (SMEs) with limited marketing budgets, Voodayam provides a viable platform to promote their products and services without incurring prohibitive costs. This cost-effectiveness, combined with the paper’s extensive reach, ensures a high return on investment for advertisers.

Credibility

Print advertising in established newspapers like Voodayam is often perceived as more credible than online advertising. Readers tend to trust the content they read in reputable newspapers, and this trust extends to the advertisements featured within them. By placing ads in Voodayam, businesses can leverage this credibility to enhance their brand’s reputation and build consumer trust.

For example, a new healthcare clinic advertising in Voodayam can benefit from the newspaper’s trusted status, making potential patients more likely to view the clinic as a reliable and professional option for medical services. This credibility is particularly important for businesses in industries where trust and reliability are critical factors in consumer decision-making.

Importance of Advertising in Voodayam Newspaper

Advertising in Voodayam, a leading Telugu newspaper, offers numerous advantages that go beyond mere marketing. It plays a crucial role in preserving culture and language, provides offline reach, creates tangible and collectible advertisements, offers a curated content environment, and fosters community association. These factors highlight the importance of Voodayam as an advertising medium that not only supports business growth but also contributes to the cultural and social fabric of Telugu-speaking regions.

Preserves Culture and Language

Voodayam plays a significant role in preserving and promoting the Telugu language and culture. As a Telugu newspaper, it serves as a daily reminder of the rich linguistic heritage and cultural traditions of Andhra Pradesh and Telangana. By advertising in Voodayam, businesses show their support for the community’s cultural identity and help sustain the use of the Telugu language in public discourse.

Advertising in Voodayam sends a strong message to the community that your business values and respects their cultural heritage. This can enhance your brand’s image and foster loyalty among Telugu-speaking customers. For instance, a local business that advertises in Voodayam can demonstrate its commitment to the community, potentially attracting customers who prioritize supporting businesses that honor their cultural identity. Additionally, it helps keep the Telugu language vibrant and relevant in an era dominated by global languages, thereby ensuring its continued use by future generations.

Provides Offline Reach

In today’s digital age, not everyone is active online or prefers digital media. Voodayam offers an essential platform to reach those who might not be as engaged with online content. This includes older generations who are more comfortable with print media, as well as individuals in areas with limited internet access. Advertising in Voodayam ensures your message reaches a wider audience, including those who might be overlooked by digital campaigns.

The offline reach provided by Voodayam can be particularly beneficial for businesses targeting local markets. For example, a local grocery store or healthcare provider can effectively reach their primary customer base through print ads in Voodayam, ensuring their message is seen by the community members who are most likely to visit their establishments. This offline reach complements digital marketing efforts, providing a comprehensive approach to audience engagement.

Tangible and Collectible

One of the unique advantages of print advertising in Voodayam is its tangibility. Unlike online ads that can be easily ignored or forgotten, a physical newspaper ad can be seen, touched, and retained by readers. This physical presence creates a lasting impression and provides a tangible record of your business.

Readers often clip and save interesting or useful advertisements, giving your ad a longer shelf life. For instance, a special discount or promotional offer advertised in Voodayam can be clipped by readers and referred to later, increasing the likelihood of customer engagement and conversion. This tangibility and longevity make print ads in Voodayam an effective tool for sustained marketing impact.

Curated Content Environment

Readers of Voodayam choose to purchase and engage with the newspaper, indicating a higher level of commitment and focus compared to passive online browsing. This creates a curated content environment where your advertisement appears alongside trusted news and articles. The engaged readership of Voodayam is more likely to notice and consider advertisements, leading to higher-quality interactions with potential customers.

This curated environment benefits advertisers by associating their brand with credible and respected content. For example, an educational institution advertising in Voodayam can benefit from the newspaper’s reputation for quality journalism, enhancing its credibility and appeal to prospective students and parents. The thoughtful placement of ads within a respected publication ensures they are seen by an attentive and discerning audience.

Community Association

Advertising in Voodayam helps businesses associate their brand with a trusted local source of news and information. This association fosters a sense of community connection and strengthens the business’s reputation within the local market. Voodayam is a respected voice in the Telugu-speaking community, and aligning with it through advertising can enhance your brand’s standing and trustworthiness.

For instance, a local charity or non-profit organization that advertises in Voodayam can benefit from the newspaper’s trusted status, encouraging community members to support their cause. This community association not only boosts the organization’s visibility but also reinforces its commitment to local issues and values, fostering a deeper connection with the audience.

Ads Format for Advertising in Voodayam Newspaper

Advertising in newspapers offers a range of formats to suit different marketing needs and budgets. Each format has its unique advantages, catering to various types of messages and target audiences. The main formats include classified ads, display ads, inserts/flyers, public notices, and public service announcements (PSAs).

Classified Ads

Classified ads are text-based advertisements that are budget-friendly and ideal for quick announcements. These ads are often categorized into sections such as jobs, housing, personals, and services, making it easy for readers to find relevant information. Classified ads are great for selling used items, finding roommates, posting job openings, or announcing events.

The simplicity and affordability of classified ads make them accessible to small businesses and individuals with limited advertising budgets. Despite their modest size, classified ads can be highly effective due to their targeted nature. For example, a small business owner looking to hire local talent can place a job posting in the classified section, reaching job seekers who are actively searching for employment opportunities. Similarly, someone looking to sell a used car can place an ad in the appropriate category, ensuring it reaches potential buyers within the community.

Display Ads

Display ads are designed to grab attention with visuals and creative layouts. They come in various sizes, from small boxes to full-page spreads, allowing for flexibility in design and content. Display ads are used for product launches, store promotions, brand awareness campaigns, and more.

The visual appeal of display ads makes them effective for creating a strong brand presence and conveying detailed messages. These ads can include images, graphics, logos, and bold headlines, which help to capture readers' attention and leave a lasting impression. For instance, a new restaurant opening in town can use a display ad to showcase its menu, location, and special offers, attracting potential customers. The eye-catching design and strategic placement of display ads within the newspaper can significantly enhance their impact and reach.

Inserts/Flyers

Inserts or flyers are pre-printed pamphlets that are tucked inside the newspaper. These inserts offer a dedicated space to showcase products or services in detail, often including coupons or special promotions. Inserts provide a tangible and engaging way to reach readers, making them a popular choice for retailers, service providers, and event organizers.

The advantage of inserts is that they stand out from the regular pages of the newspaper, making them hard to miss. For example, a retail store can use inserts to highlight a seasonal sale, complete with colorful images and discount coupons, encouraging readers to visit the store. The detailed content and exclusive offers featured in inserts can drive customer engagement and boost sales. Additionally, inserts can be saved and referred to later, extending the advertisement's lifespan beyond the initial reading.

Public Notices

Public notices are official announcements mandated by law or government bodies. These notices might include legal notices, property auctions, public hearings, or changes in regulations. Public notices serve to inform the community about important issues and events, ensuring transparency and public awareness.

Placing public notices in newspapers like Voodayam ensures that the information reaches a wide audience, including those who may not actively seek out such information online. For example, a local government body announcing a public hearing on a new development project can use public notices to inform residents and invite their participation. The formal and authoritative nature of public notices lends credibility to the information being conveyed, making them a reliable source of official communication.

Public Service Announcements (PSAs)

Public service announcements (PSAs) are similar to public notices but focus on raising awareness about social issues or encouraging positive community action. Sponsored by non-profits or government agencies, PSAs cover topics such as health, safety, environmental conservation, and social justice.

PSAs in newspapers like Voodayam can effectively reach a broad audience, educating readers and motivating them to take action. For example, a PSA about the importance of vaccination can provide crucial information about vaccine availability and benefits, encouraging more people to get vaccinated. By leveraging the trusted platform of a reputable newspaper, PSAs can enhance their credibility and impact, contributing to positive social change.

Want to do Advertising in Voodayam Newspaper for brand promotions?

Factors Affecting the Cost of Advertising in Voodayam Newspaper

The cost of advertising in a newspaper like Voodayam is influenced by several factors, including ad size and placement, color usage, the day of the week, the duration of the ad campaign, and the frequency of the ad. Understanding these factors can help businesses plan their advertising budget more effectively and make informed decisions about their marketing strategies. Each factor contributes differently to the overall cost, offering various options to optimize spending while maximizing reach and impact.

Ad Size and Placement

One of the primary factors affecting the cost of newspaper advertising is the size and placement of the ad. Larger ads occupy more space and are therefore more expensive than smaller ads. Additionally, ads placed on premium pages, such as the front page, back page, or business section, command higher prices due to their high visibility and prime real estate within the newspaper.

For instance, a full-page ad on the front page will cost significantly more than a small classified ad buried within the newspaper. Premium placements are desirable because they catch the reader’s eye first, leading to better engagement and response rates. Businesses willing to invest more in these high-visibility spots can benefit from increased brand exposure and a higher likelihood of attracting potential customers. Conversely, smaller ads in less prominent sections can be a cost-effective way to reach a more targeted audience without breaking the bank.

Color vs. Black and White

The use of color in advertisements is another factor that can significantly impact the cost. Color ads are more eye-catching and engaging compared to black-and-white ads, but they also come at a higher price. The additional cost is due to the more complex printing process and the greater amount of ink required for color printing.

Color ads can be particularly effective for showcasing products, highlighting special offers, or creating visually appealing brand messages. For example, a retail store advertising a new collection may choose a full-color ad to attract attention and entice customers with vibrant images of their products. On the other hand, businesses with budget constraints or those promoting straightforward messages might opt for black-and-white ads, which are still effective but more economical.

Day of the Week

The day of the week on which an ad is placed can also influence its cost. Ads placed in the weekend edition of a newspaper, such as the Sunday edition, tend to be more expensive than those in weekday editions. Weekend editions usually have higher circulation numbers and readership, as more people have time to read the newspaper in detail during their days off.

For instance, placing an ad in the Sunday edition of Voodayam can provide greater exposure due to the larger audience. This can be particularly beneficial for businesses launching major promotions, special events, or new products. While the higher cost may be justified by the increased reach and potential return on investment, businesses with tighter budgets might choose to advertise on weekdays, which can still be effective but at a lower cost.

Duration of the Ad Campaign

The duration of the ad campaign is another critical factor affecting cost. Running an ad for multiple days or weeks will naturally cost more than placing a one-time ad. Longer campaigns allow for repeated exposure, which can reinforce the advertising message and improve brand recall among readers.

For example, a month-long campaign for a new restaurant can create sustained awareness and interest, encouraging readers to visit the establishment over time. While this approach requires a larger budget, it can be more effective in establishing a lasting presence in the minds of potential customers. Conversely, a single-day ad might be suitable for time-sensitive promotions or announcements, offering a cost-effective solution for short-term needs.

Frequency of the Ad

The frequency with which an ad is run also plays a significant role in determining its cost. Ads that run every day will cost more than those that appear only a few times per week. Frequent advertising can help maintain consistent visibility and keep the brand top-of-mind for readers, but it requires a greater financial investment.

For instance, a daily ad campaign for a retail sale can ensure maximum exposure and remind readers continuously about the promotion. This can drive higher traffic and sales, justifying the higher cost. On the other hand, businesses with limited budgets might opt for less frequent ads, such as weekly or bi-weekly placements, which can still achieve good results without incurring the higher costs of daily advertising.

Best Practices for Advertising in Voodayam Newspaper

Advertising in Voodayam, a prominent Telugu newspaper, can be a powerful way to reach a specific audience. To maximize the effectiveness of your ads, it's essential to follow best practices that resonate with the readership and make your message stand out. These best practices include knowing your target audience, crafting a compelling headline, using high-quality visuals, keeping your copy clear and concise, and highlighting your unique selling proposition (USP). Implementing these strategies will help ensure that your advertisements are impactful and engaging.

Know Your Target Audience

Understanding your target audience is the cornerstone of effective advertising. Tailor your ad content and design to resonate with the Telugu-speaking readers of Voodayam by considering their demographics, interests, and needs. This involves researching the typical reader profile, which might include age, gender, income level, and lifestyle preferences.

For instance, if you are advertising a new educational program, consider the values and priorities of Telugu-speaking parents and students. Highlight aspects of the program that address their educational aspirations and career goals. Similarly, if your product caters to older adults, ensure the ad reflects their interests and addresses their specific needs, such as health and wellness. By aligning your message with the audience's preferences, you increase the likelihood of capturing their attention and interest.

Craft a Compelling Headline

The headline is the first thing readers notice, and it plays a crucial role in drawing them into the ad. A compelling headline should use strong verbs, benefits-oriented language, and be concise. It should immediately communicate the main benefit or value proposition of your product or service.

For example, instead of a generic headline like "Introducing Our New Product," opt for something more engaging and specific, such as "Save 50% on Your Energy Bills with Our Innovative Solar Panels." This headline highlights a clear benefit (saving money) and uses strong, action-oriented language. A well-crafted headline can significantly increase the chances that readers will continue to read the rest of your ad.

Use High-Quality Visuals

In a display ad, visuals play a critical role in capturing attention and conveying your message. Ensure that the images you use are high-quality, relevant to your ad copy, and reproduce well in print. Voodayam is a print medium, so your visuals must be clear and vibrant to maintain their impact.

For instance, if you are advertising a new clothing line, use high-resolution images of the products that showcase their design and quality. Avoid stock photos that may look generic and instead use images that reflect your brand's unique style and identity. High-quality visuals not only attract attention but also enhance the overall professionalism and credibility of your ad.

Keep Your Copy Clear and Concise

People are more likely to read shorter, more straightforward ads. Use clear and concise language that is easy to understand and gets your message across quickly. Avoid jargon and complex sentences that could confuse or bore the reader.

For example, if you are promoting a special discount, clearly state the offer and its benefits: "Enjoy 20% Off All Home Appliances This Weekend Only!" This message is direct and easy to comprehend, making it more likely that readers will take action. Straightforwardly providing essential information ensures that your message is received and understood without unnecessary complexity.

Highlight Your Unique Selling Proposition (USP)

Your unique selling proposition (USP) is what sets your business apart from the competition. Highlight your USP in your ad copy to show readers why they should choose your product or service over others. This could be a unique feature, a special offer, exceptional quality, or outstanding customer service.

For instance, if your restaurant uses organic, locally sourced ingredients, emphasize this in your ad: "Experience the Freshness of Locally Sourced, Organic Ingredients at Our Restaurant." By highlighting what makes your business unique, you give readers a compelling reason to choose your brand. Make sure your USP is prominently featured and easily identifiable to maximize its impact.

Guide to Create Effective Advertising in Voodayam Newspaper

Creating effective advertising requires a strategic approach that combines an understanding of your audience, clear messaging, compelling visuals, and smart placement. Each element plays a crucial role in ensuring that your advertisement not only captures attention but also resonates with your target audience and drives action.

Understand Your Target Audience

To create effective advertising, it is crucial to have a deep understanding of your target audience. This involves knowing their demographics, preferences, behaviors, and pain points. Conduct market research to gather insights about your audience's age, gender, income level, interests, and buying habits. The more detailed your knowledge, the better you can tailor your message to resonate with them. For example, if you are targeting young professionals, your ad should reflect their lifestyle and address their specific needs and aspirations. By understanding your audience, you can create ads that speak directly to them, increasing the likelihood of engagement and conversion.

Craft a Clear and Compelling Message

Your advertising message should be clear, concise, and compelling. It should communicate the main benefit or value proposition of your product or service in a straightforward manner. Avoid jargon and complex language that might confuse the audience. Instead, use simple, persuasive language that highlights the key advantages of your offering. A compelling message addresses the audience's needs and desires, providing a solution to their problems. For instance, "Save Time and Money with Our Fast and Affordable Service" clearly states the benefits and appeals to the audience's desire for efficiency and cost-effectiveness.

Use Strong Visuals

Visual elements are powerful tools in advertising. High-quality images, graphics, and videos can capture attention, convey emotions, and enhance the overall impact of your ad. Choose visuals that are relevant to your message and resonate with your audience. Ensure they are high-resolution and visually appealing. For example, if you are advertising a travel destination, use stunning images of the location that evoke a sense of adventure and beauty. Strong visuals can make your ad more memorable and increase its effectiveness in capturing the audience's interest.

Incorporate a Call to Action (CTA)

An effective advertisement always includes a clear call to action (CTA). The CTA tells the audience what you want them to do next, whether it's visiting your website, calling for more information, or making a purchase. It should be direct, specific, and compelling. For example, "Call Now to Schedule a Free Consultation" or "Visit Our Website Today to Learn More." A strong CTA creates a sense of urgency and directs the audience toward the desired action, increasing the chances of conversion.

Choose the Right Advertising Medium

Selecting the appropriate medium for your advertisement is crucial for reaching your target audience effectively. Consider where your audience spends their time and what media they consume. This could be print newspapers, online platforms, social media, TV, radio, or outdoor billboards. Each medium has its strengths and can cater to different types of messages and audiences. For instance, if your target audience is tech-savvy millennials, digital and social media ads might be more effective. Choosing the right medium ensures that your ad reaches the right people at the right time.

Optimize for Timing and Frequency

The timing and frequency of your advertisements can significantly impact their effectiveness. Advertise during times when your target audience is most likely to see and engage with your ad. This could be based on seasonality, specific events, or times of the day. Additionally, consider the frequency of your ads – repeated exposure can increase brand recall and reinforce your message. However, balance is key; too frequent ads can lead to ad fatigue, while too infrequent ads might be forgotten. Plan your ad schedule strategically to maximize visibility and impact.

Measure and Analyze Results

To continually improve your advertising efforts, it is essential to measure and analyze the results of your campaigns. Use analytics tools to track key performance indicators (KPIs) such as reach, engagement, click-through rates, and conversions. Analyzing these metrics helps you understand what works and what doesn't, allowing you to make data-driven decisions for future campaigns. For example, if a particular ad performed exceptionally well, analyze what made it successful and replicate those elements in future ads. Regularly reviewing and refining your strategy based on performance data ensures that your advertising remains effective and achieves the desired outcomes.

Want to do Advertising in Voodayam Newspaper for brand promotions?

Why Choose Ginger Media Group for Advertising in Voodayam Newspaper?

Choosing the right advertising partner is crucial for the success of your marketing campaigns. Ginger Media Group stands out as a compelling choice for advertising due to several key strengths and capabilities.

Extensive Industry Experience and Expertise: Ginger Media Group brings to the table extensive industry experience and expertise in the field of advertising and marketing. With years of proven success in creating impactful campaigns across various industries, we have a deep understanding of market dynamics, consumer behavior, and effective advertising strategies. Our team comprises seasoned professionals who are adept at crafting tailored advertising solutions that align with your business goals and objectives.

Our experience allows us to anticipate market trends, identify emerging opportunities, and navigate challenges effectively. Whether you are looking to launch a new product, increase brand awareness, or drive sales, Ginger Media Group has the knowledge and skills to deliver results-driven advertising campaigns that resonate with your target audience.

Innovative and Creative Approach: At Ginger Media Group, we pride ourselves on our innovative and creative approach to advertising. We understand that capturing and maintaining audience attention requires fresh ideas and originality. Our creative team is dedicated to developing compelling ad concepts that stand out in a crowded marketplace. From engaging visuals to captivating copywriting, we ensure that every aspect of your campaign reflects creativity and innovation.

We leverage the latest trends and technologies to create impactful advertising solutions that leave a lasting impression on your audience. Whether it's digital media, print advertising, video production, or experiential marketing, we incorporate creativity into every campaign to spark interest, evoke emotions, and drive engagement.

Comprehensive Range of Services: Ginger Media Group offers a comprehensive range of advertising services to meet diverse client needs and objectives. From strategic planning and campaign ideation to execution and performance analysis, we provide end-to-end solutions that streamline your advertising efforts. Our services encompass digital marketing, social media advertising, traditional media placement, content creation, and more.

We tailor our services to align with your specific goals and budget, ensuring maximum ROI on your advertising investment. Whether you require a targeted local campaign or a nationwide branding initiative, our scalable services cater to businesses of all sizes and industries. Our commitment to excellence and client satisfaction is evident in our track record of delivering successful advertising campaigns that drive business growth.

Data-Driven Insights and Analytics: At Ginger Media Group, we believe in the power of data-driven insights to inform and optimize advertising strategies. We employ advanced analytics tools and methodologies to track and measure the performance of your campaigns. By analyzing key metrics such as reach, engagement, conversion rates, and ROI, we provide actionable insights that enable continuous improvement and refinement of your advertising initiatives.

Our data-driven approach ensures that every advertising dollar is maximized for effectiveness and efficiency. We conduct thorough market research, competitor analysis, and audience segmentation to identify opportunities and mitigate risks. Whether it's A/B testing ad creatives or optimizing media placements, we leverage data to make informed decisions that drive tangible results for your business.

Commitment to Client Success and Satisfaction: At the heart of Ginger Media Group's ethos is our unwavering commitment to client success and satisfaction. We prioritize building long-term partnerships based on trust, transparency, and mutual respect. Our dedicated account management team works closely with you to understand your unique business challenges and objectives. We collaborate proactively to develop customized advertising strategies that align with your vision and deliver measurable results.

We value open communication and feedback, ensuring that your needs are met and expectations exceeded at every stage of the advertising process. Our responsive client support ensures that you receive timely updates, performance reports, and insights to make informed decisions. Whether you are a startup looking to establish a presence or an established brand seeking to expand market share, Ginger Media Group is committed to empowering your growth through effective advertising solutions.

Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

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