What is Pole Board branding? 

Pole Board advertising in India is also known as lamp post board advertising. Pole advertisements are small and compact display panels that are put on power poles in a series along major metropolitan roadways, highways, and streets. As a result, the advertisement on the pole boards gets engraved in the minds of viewers, boosting your brand value and visibility.

Pole board marketing in India expenses vary according to company requirements and therefore are entirely dependent on the size of the city and its location which the brand wants to target. Pole board marketing in India may provide commuters with a refreshing diversion with the help of captivating creativity.

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Why choose Lamp Post Board Advertising

Benefits of Lamp Post Board Advertising

Pole board branding may be the greatest choice for your brand for several reasons. Here are some of the most compelling reasons for answering the question WHY:

Reach

Street pole board advertising in India has the highest reach and brand visibility than any other outdoor advertising medium, guaranteeing that your brand is always at the forefront of potential customers' minds.

Constant Exposure

Due to the repeated placements of pole board marketing ads on the street poles and constant 24X7 exposure, they have a significant influence on the audience creating an impression in their minds.

Cost Effective

Pole board ad campaigns may be more cost-effective and reasonable than other outdoor advertising forms, making them a better choice for boosting marketers' return on investments.

High Engagement

Despite being small, the striking designs and messages of the pole board advertisements can capture viewers' attention and leave a lasting impression that helps in brand recall turning them into prospects.

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Target a specific audience

What are the top cities for pole board advertising in India?

Places with heavy crowds like marketplaces are the best place to promote the brand. India is the 2nd most populous country in the World, and lamp post board branding contributes significantly to the brand's goodwill. 

In India, the top cities for pole board branding in India are:

  • Bangalore
  • Chennai
  • Hyderabad
  • Kolkata
  • Delhi NCR
  • Mumbai
  • Pune
  • Guwahati

Places to Advertise

What are the places for advertising on Pole Boards?

Street and Traffic Roads

Pole boards are generally placed on the electricity poles in the middle of the roads on the dividers. People are exposed to ads for extended periods in the city due to traffic congestion, traffic signals, and while moving across the streets.

Highways

Electricity poles are everywhere, including the highways, which makes it an ideal medium to place ads and attract the attention of customers. Lakhs of people use these highways and can notice these ads which boosts the brand visibility and reach.

Residential Areas

A major part of cities, including the residential areas, have a well-defined electricity system which is distributed through the electricity poles. This becomes an ideal place to place the ads to attract prospective customers to that residential area.

Residential & Industrial Areas

Marketplaces and shop streets are ideal locations for a brand to get noticed by customers. With such a large population and so many people on the road, pole board branding is appropriate for companies.

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Why Choose Us

Why Choose Ginger Media Group for Pole Board Advertising?

When you choose to work with us, you work with an agency that acts as more of your business partner. We take time to understand your business, your target audience, your products, services, business goals, and budget and accordingly craft a marketing plan that is tailored just for you. Having worked across industries like FMCG, Education, Real Estate, Consumer durables, Medical, Gaming, Fashion and Apparel, Beauty, and IT, we have just the right amount of experience to help you run a successful marketing campaign. We are a 360° outdoor ad agency and branding agency that provides a huge variety of outdoor advertising services. We have helped more than 150 brands PAN India level and we can't wait to help you and your business grow.

We have a robust distribution and promoter network and strong tie-ups that can help you do pole board branding in India with ease. We take pride in the work we do and we do it with strong ethics.

Some reasons why you must consider pole board advertising for your brand or business:

✔ You will be guaranteed an audience when it comes to pole board branding.

✔ The location of your pole board ad makes it hard to ignore.

✔ Capture attention and put the spotlight on your message.

✔ 71% of consumers often look at pole board with catchy creatives, thus proving pole board advertising’s effectiveness.

✔ Present an ad to a maximum number of people without exerting too much effort.

✔ The advantage of pole board branding is its constant availability.

We are trusted by some of the giant businesses such as Zomato, OYO, Chumbak, Unilever, Hotstar and a lot more. When you advertise with us, you advertise with an agency that works as your business partner.

Your business goals become our goals.

 

Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

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