What is name board branding?

Name boards are a part of outdoor advertising which features the brand or retail store name, logo, and product imagery. To promote the merchandise and the name of the company, these name boards are placed on the storefront. The text on name boards in name board marketing in India becomes etched in the minds of spectators, enhancing brand value and exposure.

Name board branding in India stands are quite a helpful advertising strategy in the areas of implementation, effectiveness, cost, and endurance. A significant audience pays enough attention to this effective and simple promoting technique.

Why choose Name Boards

Benefits of Name Board Branding

There are several reasons why auto branding can be the best option for your brand. Here are some of the strongest justifications for responding to the question WHY:

Constant Exposure

The majority of name board advertising in India is shown on storefronts, which may improve the familiarity of your brand and provide ongoing exposure to customers looking for services identical to those the business offers.

Brand Retention

When compared to other types of advertising, visibility and reach in name board marketing in India may give the organization a lot of exposure, increasing brand recognition, retention, and desirable engagements.

Cost Effective

Name board branding in India is considered to be one of the most convenient marketing tactics as it is both relatively affordable and offers a high return on investment due to enhanced brand awareness that increases conversions.

Creative Impact

When compared to dealer boards, stores have complete control over name board branding, allowing them to customize the boards any way they see fit, including adding interesting and imaginative images that will catch customers' attention.

Want to use name board for brand promotions?

Target a specific audience

How to pick a location for name board advertising?

Places with heavy crowds like marketplaces are the best place to promote the brand. India is the 2nd most populous country in the World, and name board branding contributes significantly to the brand's goodwill. 

In India, the top cities for name board branding are:

  • Bangalore
  • Chennai
  • Hyderabad
  • Kolkata
  • Delhi NCR
  • Mumbai
  • Pune
  • Guwahati

Places to Advertise

Popular places for doing name board advertising


Name board marketing in India is ideal for shops on busy streets as well as beside transportation hubs and high-traffic roads. It provides brand exposure to the onlookers on a very wide space which can double the ROI.

Corporate Houses

Name boards advertising on big corporate buildings and outside their office space can be a good idea. Name boards can help the employees to know where their workspace is and it provides visibility to those who pass by.


The markets, which include local market areas and shopping malls or complexes, can feature several business stores, making it a perfect spot to display name boards at the storefront so that customers can recognize the retail store.

Residential Areas

In residential areas, several stores give locals living in residential societies rapid access to the products and services they need at the right moment. As a result, putting retail store name boards in certain areas may be advantageous.

Want to use name boards for brand promotions?

Why Choose Us

Why Choose Ginger Media Group for Name Board Advertising

When you choose to work with us, you work with an agency that acts as more of your business partner. We take time to understand your business, your target audience, your products, services, business goals, and budget and accordingly craft a marketing plan that is tailored just for you. Having worked across industries like FMCG, Education, Real Estate, Consumer durables, Medical, Gaming, Fashion and Apparel, Beauty, and IT, we have just the right amount of experience to help you run a successful marketing campaign. We are a 360° outdoor ad agency and branding agency that provides a huge variety of outdoor advertising services. We have helped more than 150 brands PAN India level and we can't wait to help you and your business grow.

We have a robust distribution and promoter network and strong tie-ups that can easily help you do Name board branding in India. We take pride in the work we do and we do it with strong ethics.

Some reasons why you must consider Name board advertising for your brand or business:

✔ You will be guaranteed an audience when it comes to Name board branding.

✔ The location of your Name board ad makes it hard to ignore.

✔ Capture attention and put the spotlight on your message.

✔ 71% of consumers often look at Name boards with catchy creatives, thus proving Name board advertising’s effectiveness.

✔ Present an ad to a maximum number of people without exerting too much effort.

✔ The advantage of Name board branding is its constant availability.

We are trusted by some giant businesses such as Zomato, OYO, Chumbak, Unilever, Hotstar and many more. When you advertise with us, you advertise with an agency that works as your business partner.

Your business goals become our goals.

Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

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