What is in-shop branding?

In-shop branding consists of close-up images of products for customers to obtain a detailed perspective of a product, as well as displaying deals, discounts, and other promotions to attract customers. A shop is the retailer's most significant promotional tool. With in-shop marketing, brands can invest far less money and see greater benefits.

Good in-shop branding in India quickly catches the attention and persuades customers to investigate. Vinyl with digital printing is the most often used material in in-shop advertising in India. These materials are periodically updated to stay relevant.

Why choose In-shop Branding

Benefits of In-shop Branding

There are several reasons why in-shop branding can be the best option for your brand. Here are some of the strongest justifications for responding to the question WHY:


In-store advertising is simpler to regulate, alter, and personalize to the needs of your business and customers since companies may instantly change offers or decrease pricing based on store conditions.


Seeing the product on posters or banners within the shop reminds consumers of their positive experience with that product, and with the help of in-store marketing in India, businesses may activate recall in customers and urge them to purchase that product again.


In-shop branding makes the customers aware of the products and services offered in the store and the offers and discounts available so that the customers are encouraged to at least visit and have a first-hand experience.

Boost Sales

When promoting cross-sells and related items with in-shop advertising in India, brands may entice customers to make impulse purchases by presenting discounts, special offers, and additional products which can ultimately boost sales.

Want to use Shops for brand promotions?

Target a specific audience

How to pick a location for in-shop advertising?

Places with heavy crowds like marketplaces are the best place to promote the brand. India is the 2nd most populous country in the World, and in-shop branding contributes significantly to the brand's goodwill. 

In India, the top cities for in-shop branding are:

  • Bangalore
  • Chennai
  • Hyderabad
  • Kolkata
  • Delhi NCR
  • Mumbai
  • Pune
  • Guwahati

Want to use shops for brand promotions?

Why Choose Us

Why Choose Ginger Media Group for In-shops?

When you choose to work with us, you work with an agency that acts as more of your business partner. We take time to understand your business, your target audience, your products, services, business goals, and budget and accordingly craft a marketing plan that is tailored just for you. Having worked across industries like FMCG, Education, Real Estate, Consumer durables, Medical, Gaming, Fashion and Apparel, Beauty, and IT, we have just the right amount of experience to help you run a successful marketing campaign. We are a 360° outdoor ad agency and branding agency that provides a huge variety of outdoor advertising services. We have helped more than 150 brands PAN India level and we can't wait to help you and your business grow.

We have a robust distribution and promoter network and strong tie-ups that can easily help you do In-shop branding in India. We take pride in the work we do and we do it with strong ethics.

Some reasons why you must consider In-shop advertising for your brand or business:

✔ You will be guaranteed an audience when it comes to In-shop branding.

✔ The location of your In-shop ad makes it hard to ignore.

✔ Capture attention and put the spotlight on your message.

✔ 71% of consumers often look at In-shops with catchy creatives, thus proving In-shop advertising’s effectiveness.

✔ Present an ad to a maximum number of people without exerting too much effort.

✔ The advantage of In-shop branding is its constant availability.

We are trusted by some giant businesses such as Zomato, OYO, Chumbak, Unilever, Hotstar and many more. When you advertise with us, you advertise with an agency that works as your business partner.

Your business goals become our goals.

Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

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