ICC World Cup 2023 Advertising

About ICC World Cup 2023

The ICC World Cup 2023 holds special significance as India hosts the tournament for the fourth time. With a similar format to the 2019 edition, the round-robin stage ensures all ten teams compete against each other, leading to a balanced and competitive event. The introduction of the ICC Cricket World Cup Super League provides a clear qualification pathway, adding significance to bilateral ODI series and allowing the best teams direct entry, while the playoff offers lower-ranked teams a chance to compete for a spot.

The high-stakes knockout stage will feature the top four teams from the round-robin, intensifying the competition and creating thrilling matches. As the 13th edition, the World Cup's rich history dating back to 1975 adds to its allure. With past champions like Australia, West Indies, India, Pakistan, Sri Lanka, and England in the mix, the tournament unites cricket fans worldwide and promises to be a captivating display of skill, passion, and sportsmanship. The global appeal of cricket ensures an electric atmosphere, making the 2023 ICC Men’s Cricket World Cup an eagerly anticipated event.

Why ICC World Cup 2023

Benefits of Advertising in ICC World Cup 2023

There are several reasons why world cup advertising on OTT can be the best option for your brand.

Massive Reach

Advertising during ICC World Cup 2023 offers access to billions of viewers worldwide, maximizing brand visibility (2.5 billion+ viewers in 2019).

Enhanced Brand Recall

Associating with this prestigious event leads to better brand retention and recall among cricket enthusiasts (74% increased recall in past studies).

Increased Sales

Capitalizing on the World Cup frenzy can lead to a surge in product or service sales during and after the tournament (up to 30% sales growth observed in previous editions).

Targeted Engagement

A highly engaged audience provides the opportunity for precise targeting, improving ad effectiveness (60% higher engagement rates with relevant content).