Digital Standees Advertising
Digital standees are a modern and innovative form of advertising that is gaining popularity in India. These digital displays are typically placed in high-traffic areas such as malls, airports, and retail stores to capture consumers' attention and promote products or services. Unlike traditional static posters or banners, digital standees can display moving images, videos, and interactive content that can engage and captivate viewers. In 2022, the digital advertising market generated $25.1 billion in revenue, with projections indicating a rise to $52.7 billion by 2032.
This makes them more attention-grabbing and effective in conveying messages to target audiences. Advertisers can easily update and change the content displayed on digital screens, allowing them to tailor their message to different audiences or promotions. This makes it a cost-effective and efficient way to reach a large number of people in a short amount of time. Furthermore, digital standees can also provide valuable data and analytics to advertisers.
By tracking metrics such as viewer engagement, dwell time, and click-through rates, advertisers can gain insights into the effectiveness of their campaigns and make data-driven decisions to optimize their advertising strategies. In a rapidly evolving digital landscape, digital standee advertising offers a unique and impactful way for brands to connect with consumers and drive engagement.
Table of contents
- Digital Standees Advertising
- Benefits of Digital Standees Advertising in India
- Top Locations for Digital Standees Advertising in India
- Types of Digital Standees Advertising in India
- A Guide for Effective Digital Standees Advertising in India
- Challenges and Considerations of Digital Standees Advertising in India
- Why Choose Ginger Media Group for Digital Standees Advertising in India
Benefits of Digital Standees Advertising in India
Digital standees advertising in India offers several benefits to businesses looking to promote their products or services. These digital displays are eye-catching and engaging, allowing for dynamic content that can easily attract consumers' attention. They also provide a cost-effective solution compared to traditional print advertising, as they can be easily updated and changed without expensive reprinting.
According to a study, digital advertising can increase profits by 124% and sales by 7%. Digital standees can be placed in high-traffic areas such as malls, airports, and retail stores, reaching a larger audience and increasing brand visibility.
Increased Visibility
Digital standees advertising in India provides businesses with a unique opportunity to capture the attention of their target audience in high-footfall areas such as shopping malls, airports, and train stations. With vibrant displays and dynamic content, digital standees can attract passersby and create a lasting impression on potential customers.
Cost-effective Advertising
Compared to traditional print advertising, digital standees are a more cost-effective option for businesses looking to reach a large audience. With the ability to update content remotely and display multiple ads in rotation, businesses can maximise their advertising budget and target specific demographics with tailored messaging.
Interactivity and Engagement
Digital standees offer interactivity and engagement that traditional static displays cannot match. By incorporating touchscreens, QR codes, or interactive games, businesses can create a more immersive experience for customers and encourage them to interact with their brand memorably.
Real-time Analytics and Tracking
One of the key benefits of digital standees advertising is the ability to track and measure the effectiveness of your campaigns in real time. By analysing metrics such as audience demographics, engagement rates, and dwell time, businesses can make data-driven decisions to optimise their advertising strategy and maximise ROI.
Eco-friendly and Sustainable
In a world where environmental sustainability is becoming increasingly important, digital standees offer a more eco-friendly alternative to traditional print advertising. By reducing the need for paper and other physical materials, businesses can reduce their carbon footprint and demonstrate their commitment to environmental responsibility. Additionally, digital standees can be easily updated and reused, minimising waste and contributing to a greener future."
Top Locations for Digital Standees Advertising in India
Digital standees have become a popular form of advertising in India, with their eye-catching displays and ability to reach a large audience in high-footfall areas. Some of the top locations for digital standees advertising in India include shopping malls, airports, metro stations, train stations, and corporate offices. These locations attract a diverse range of people, making them ideal for businesses looking to promote their products or services.
Malls
Malls are one of the most popular locations for digital standees advertising in India. With a high footfall of shoppers from various demographics, malls offer a great opportunity for brands to reach a large and diverse audience. Digital standees placed strategically in key areas of the mall, such as near entrances, escalators, and food courts, can attract shoppers' attention and drive brand awareness.
Airports
Airports are another prime location for digital standees advertising in India. With a captive audience of travelers waiting for their flights, airports provide a unique opportunity for brands to showcase their products or services. Digital standees placed in high-traffic areas like check-in counters, security checkpoints, and boarding gates can reach a wide range of consumers, including business travellers, tourists, and frequent flyers.
Metro Stations
Metro stations are becoming increasingly popular for digital standees advertising in India, especially in metro cities like Delhi, Mumbai, Kolkata, and Bengaluru. With millions of commuters using the metro system daily, digital standees placed strategically in busy stations can help brands reach a large and diverse audience. These standees can display dynamic and engaging content to capture the attention of commuters during their journey, making them an effective advertising medium for brands looking to increase visibility and brand recall.
Tech Parks
Tech parks are hubs of innovation and technology in India, housing many IT companies and startups. Digital standees in common areas like lobbies, cafeterias, and meeting rooms can effectively reach tech-savvy professionals working in these parks. With targeted messaging and interactive content, brands can engage this audience and create a lasting impression. Tech parks offer a unique opportunity for brands to showcase their products or services to a tech-savvy audience in a professional setting.
Cinemas
Cinemas are popular entertainment destinations in India, attracting many moviegoers every day. Digital standees placed in cinema lobbies, hallways, and concession areas can capture the attention of movie buffs and promote upcoming releases, brand partnerships, or special offers. With high-quality displays and dynamic content, digital standees in cinemas can create a memorable brand experience for audiences, driving engagement and brand loyalty. Brands can leverage the captive audience in cinemas to increase brand awareness and drive footfall to their stores or websites.
Want to use Digital Standees Advertising for brand promotions?
Types of Digital Standees Advertising in India
Digital standees advertising is a popular form of digital marketing in India that involves displaying advertisements on digital screens placed in high-footfall areas such as malls, airports, and metro stations. These standees can be static or interactive, allowing for engaging and eye-catching content to capture the attention of passersby. Some common types of digital standees advertising in India include product displays, promotional videos, interactive games, and social media feeds.
Interactive Touch Screen Standees
Interactive touchscreen standees are a popular form of digital advertising in India. These standees feature touchscreen displays that allow users to interact with the displayed content. Users can swipe, scroll, and click on various elements to access more information, play games, or participate in interactive experiences. This type of digital standee is engaging and can capture the attention of passersby, making it an effective advertising tool.
LED Digital Standees
LED digital standees are another popular form of digital advertising in India. These standees feature high-resolution LED displays that can showcase dynamic and eye-catching content. LED digital standees are commonly used in malls, airports, and retail stores to attract customers with bright and vivid visuals. They are versatile and easily updated with new content, making them a cost-effective advertising solution.
Video Wall Standees
Video wall standees are large digital displays of multiple screens arranged in a grid or pattern. These standees can showcase high-definition videos, animations, and advertisements that can captivate audiences. Video wall standees are commonly used in high-traffic areas such as shopping malls, event venues, and transportation hubs to grab the attention of passersby. They are a visually striking form of digital advertising that can effectively convey messages to a large audience.
QR Code Enabled Standees
QR code-enabled standees are a unique form of digital advertising incorporating QR codes into the design. These standees feature QR codes that users can scan with their smartphones to access additional content, promotions, or interactive experiences. QR code-enabled standees are a convenient way to engage with customers and provide them with more information about products or services. This type of digital standee is interactive, easy to use, and can drive traffic to websites or social media pages.
Augmented Reality (AR) Standees
Augmented reality standees are an innovative form of digital advertising that combines physical standees with digital elements. These standards use AR technology to overlay digital content onto the physical world, creating an interactive and immersive user experience. AR standees can display 3D animations, virtual objects, and interactive games to capture audiences' attention and create memorable brand experiences. This type of digital standee is cutting-edge and can differentiate a brand from its competitors by offering a unique and engaging advertising solution.
A Guide for Effective Digital Standees Advertising in India
Digital standees are a popular advertising medium in India due to their versatility and eye-catching appeal. Whether you are promoting a product, event, or brand, effective advertising helps you leverage the power of digital standees to reach and engage your target audience effectively.
Engaging Content
When creating digital standees for advertising in India, it is important to ensure the content is engaging and relevant to the target audience. This can include using vibrant colours, bold fonts, and eye-catching images to capture the attention of passersby. Additionally, incorporating interactive elements such as QR codes or augmented reality features can enhance engagement and encourage interaction with the standee.
Location Placement
The placement of digital standards is crucial for effective advertising in India. It is important to strategically place the standees in high foot traffic areas such as shopping malls, metro stations, or popular tourist spots to maximise visibility and reach. Additionally, considering the cultural nuances and preferences of the target audience can help in selecting the most appropriate locations for the standees.
Mobile Optimization
In a mobile-first country like India, it is essential to optimize digital standards for mobile devices. This includes ensuring that the content is easily viewable on smaller screens and that any interactive features are mobile-friendly. By catering to the mobile habits of Indian consumers, you can enhance the effectiveness of your digital standee advertising campaign.
Call to Action
Including a clear and compelling call to action (CTA) in your digital standees is essential for driving action from viewers. Whether directing them to visit a website, download an app, or visit a physical store, a strong CTA can help convert viewers into customers. Additionally, offering incentives or discounts can further motivate viewers to take action.
Data Analytics
Utilizing data analytics tools to track the performance of your digital standee advertising campaign is crucial for measuring its effectiveness and making informed decisions for optimization. By analyzing metrics such as impressions, engagement rates, and conversion rates, you can gain valuable insights into the impact of your standees and make necessary adjustments to improve their performance.
Challenges and Considerations of Digital Standees Advertising in India
Digital standees advertising is becoming increasingly popular in India as a way to engage with consumers more interactively and dynamically. However, there are several challenges and considerations that advertisers must consider when implementing this type of advertising strategy. These include issues related to visibility, placement, content relevance, and regulatory compliance. By addressing these challenges effectively, advertisers can maximise the impact of their digital standees campaigns and reach their target audience more effectively.
Competition from Traditional Advertising Methods
One of the challenges faced by digital standees advertising in India is the stiff competition from traditional advertising methods such as print ads, TV commercials, and billboards. Many businesses in India still hesitate to invest in digital standees because they rely on traditional advertising channels. To overcome this challenge, digital standees advertisers need to educate businesses on the benefits and effectiveness of this modern advertising medium.
Limited Awareness and Understanding
Another consideration for digital standees advertising in India is the limited awareness and understanding of this medium among businesses and consumers. Many businesses are not familiar with the concept of digital standards and how they can be used to effectively promote their products or services. This lack of awareness can hinder the adoption of digital standees advertising in India, making it important for advertisers to educate and train potential clients.
Infrastructure and Connectivity Issues
Infrastructure and connectivity issues in India can pose challenges for digital standees advertising. In many parts of the country, especially in rural areas, there are limitations in terms of internet connectivity and power supply. This can affect the effective deployment and operation of digital standees, making it essential for advertisers to consider these factors when planning their advertising campaigns.
Cultural Sensitivities and Language Diversity
India is a diverse country with multiple languages, cultures, and traditions. Advertisers must be mindful of these cultural sensitivities and language diversity when creating digital standees advertising campaigns. It is important to tailor the content and messaging of digital standees to resonate with the local audience and avoid any potential cultural misunderstandings or controversies.
Regulatory and Legal Compliance
Adhering to regulatory and legal requirements is another important consideration for digital standees advertising in India. Advertisers must ensure that their campaigns comply with advertising standards set by regulatory bodies such as the Advertising Standards Council of India (ASCI) and adhere to data privacy laws. Failure to comply with these regulations can result in fines and penalties, making it crucial for advertisers to stay informed and updated on the legal landscape.
Want to use Digital Standees Advertising for brand promotions?
Why Choose Ginger Media Group for Digital Standees Advertising in India
Ginger Media Group is a leading digital advertising agency in India that specialises in creating impactful and engaging digital standees for brands looking to reach their target audience effectively. With years of experience in the industry, we understand the unique needs and preferences of the Indian market and tailor our solutions accordingly. Our team of creative professionals is dedicated to helping brands stand out in a cluttered digital landscape by crafting visually appealing and interactive standees that capture consumers' attention.
Expertise in Digital Marketing: Ginger Media Group has a team of experienced digital marketers who are well-versed in the latest trends and techniques in digital advertising. With their expertise, they can create effective digital standees that will grab the attention of your target audience and drive results for your business.
Creative Design Capabilities: The team at Ginger Media Group is highly skilled in graphic design and can create visually stunning digital standees that will make a lasting impression on viewers. Their creative capabilities will help your brand stand out in a crowded digital advertising landscape. Our transparent and collaborative approach ensures that our clients are involved in every process step, from ideation to execution.
Targeted Advertising Strategies: Ginger Media Group understands the importance of targeting the right audience with your digital standees. They will work closely with you to identify your target demographic and create personalised advertising strategies to reach them effectively. We leverage technology and design trends to create visually stunning standees and drive engagement and brand awareness.
Cost-Effective Solutions: Ginger Media Group offers cost-effective digital standee advertising solutions that deliver maximum impact for your budget. They will work with you to develop a customised advertising plan that meets your specific goals and budget requirements. At Ginger Media Group, we prioritise client satisfaction and go above and beyond to deliver exceptional results for every campaign.
Comprehensive Analytics and Reporting: Ginger Media Group provides comprehensive analytics and reporting to track the performance of your digital standee campaigns. They will provide you with detailed insights into the effectiveness of your advertising efforts and make recommendations for future campaigns based on the data collected. If you're looking for a reliable and innovative digital advertising partner in India, choose Ginger Media Group for your digital standees advertising needs. Let us help you make a lasting impression on your target audience and achieve your marketing goals.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.