July 15, 2019
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July 15, 2019
July 15, 2019
June 10, 2019
June 7, 2019
Here are some emerging trends, hospitals and healthcare marketers need to focus on:Patients want healthcare websites to incorporate tools such as online scheduling, bill pay, e-visits and the ability to renew prescriptions online.
Video marketing will continue to explode as a marketing medium. A video on the landing page of a website is likely to increase conversions by 80%.
Strategies will have to be framed keeping in mind the millennial patient. This segment insists on convenience and thus is likely to react only to mediums that appeal to them.
Online reviews will become more important than ever and thus it is important for healthcare marketers to encourage their happy patients to speak out for their brand.
https://www.gingercup.com/blog/top-healthcare-marketing-strategies-for-2019/
June 4, 2019
In any campaign, tracking and measuring various metrics is important if you want to hit a particular goal. You need to evaluate the effectiveness of a campaign.
https://www.gingercup.com/blog/how-to-measure-the-success-of-outdoor-advertising-campaign/
May 30, 2019
Types of advertising agencies and what they do, here are the guidelines which help you choose an ad agency that will work as the best facilitator for your brand.
https://www.gingercup.com/blog/five-types-of-ad-agencies-important-for-business-growth/
May 9, 2019
May 6, 2019
Evaluating marketing strategy helps to get more bang for your buck. Here are the 5 Parameters to Evaluate a Marketing concept helps to shape future strategies.
https://www.gingercup.com/blog/how-to-check-new-marketing-concept-or-strategy/
May 5, 2019
It is vital to choose the right marketing medium that will strike the right chords in the target group, create an impact and drive inquiries and leads for brand.
https://www.gingercup.com/blog/how-to-find-right-communication-channel-to-reach-target-audience/
April 29, 2019
The recent report, it is expected that print media Ad growth will accelerate and achieve a growth of 6.2% in 2019 contrary to 5.6% in 2018. Some aspects are as follows
https://www.gingercup.com/blog/reasons-to-choose-print-media-in-marketing-mix/
April 17, 2019
Great Marketing campaigns make companies memorable. There is a very fine line between an advertisement and marketing campaign which many people tend to confuse.
https://www.gingercup.com/blog/types-of-marketing-campaigns-advertising-vs-sales-campaign/
April 13, 2019
Checklist for Selecting a Marketing Agency
What services do they provide?
What is their area of expertise?
Have they achieved phenomenal results for their clients?
What are other clients saying about their services?
Do their cultural values align with your company?
Do they use the latest tools and resources to achieve results?
What is their client retention rate?
https://www.gingercup.com/blog/tips-to-choose-right-marketing-agency/
April 9, 2019
While some people confuse marketing with advertising, there are some who believe that marketing is all about handing out free stuff to attract new clients. Some even believe that marketing is pretty simple that requires little or zero effort.Identifying your marketing misconceptions or myths early in the lifecycle of your business can greatly increase its chances of success. Breaking down false assumptions can put your company on the road to success by creating effective and engaging campaigns that use your marketing bucks to full effectiveness.
https://www.gingercup.com/blog/popular-myths-and-misconceptions-in-marketing-industry/