What is cab branding?

Cab advertising in India is a new approach in advertising that has lately gained popularity in association with the increasing use of cabs in Indian cities. Brand may reach practically everywhere and everywhere with each cab's wide network extended throughout numerous significant cities in India. These advertisements are visible to everyone, whether they are passengers in cabs or passers-by.

It is a profitable advertising medium with great returns. By delivering pertinent, convincing, and reassuring information to the consumer, a strong advertising campaign employing cab marketing in India can assist increase sales and profit margins.

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Why choose Cabs

Benefits of Cab Branding

There are several reasons why cab branding can be the best option for your brand. Here are some of the strongest justifications for responding to the question WHY:

Reach

Cab advertising in India allows firms to reach a huge number of people because cabs traverse different sections of the city throughout the day, making it the greatest medium for targeting a large number of people towards a brand.

Brand Engagement

More people engage with your brand when it is advertised on cabs than with any other outdoor advertising medium because people are drawn to the creative ads that are shown on the moving cabs.

Flexibility

Cab advertising in India is using a range of advertisements throughout a predetermined duration of the journey to increase the visibility of a brand's products or services to the general public.

Exposure

While most people find traffic to be a hassle, it may be quite profitable for firms that employ cab branding in India as the prolonged wait time allows passersby to watch the advertisement for longer, improving retention.

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Target a specific audience

How to pick a location for cab advertising?

Places with heavy crowds like marketplaces are the best place to promote the brand. India is the 2nd most populous country in the World, and cab branding contributes significantly to the brand's goodwill. 

In India, the top cities for cab branding are:

  • Bangalore
  • Chennai
  • Hyderabad
  • Kolkata
  • Delhi NCR
  • Mumbai
  • Pune
  • Guwahati

 

Places to Advertise

Popular places for doing Cab Branding 

Transportation Hubs

Cab marketing in India can reach a significant captive audience of commuters and passengers in transportation hubs including railway stations, airports, and bus terminals. It can provide coverage for a huge geographic area at a much cheaper cost.

Heavy Traffic Areas

The best spots for cab advertising in India are on busy streets, crossroads, markets, narrow lanes, and commercial areas since they enable the cabs to quickly reach a broad audience. An appealing promotional message can assist in increasing the number of leads.

Corporate Houses

Nowadays, corporate houses offer cab facilities to their employers which makes cab branding in India ideal for placing advertisements. These cabs are operational especially during the night giving them enhanced brand exposure.

Residential Areas

People most often use cab services while travelling back home, so cab branding in India can target these residential areas to gain visibility and increase the customer base. Advertisers do not need to spend in several channels to reach diverse places.

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Why Choose Us

Why Choose Ginger Media Group for Cab Branding?

When you choose to work with us, you work with an agency that acts as more of your business partner. We take time to understand your business, your target audience, your products, services, business goals, and budget and accordingly craft a marketing plan that is tailored just for you. Having worked across industries like FMCG, Education, Real Estate, Consumer durables, Medical, Gaming, Fashion and Apparel, Beauty, and IT, we have just the right amount of experience to help you run a successful marketing campaign. We are a 360° outdoor ad agency and branding agency that provides a huge variety of outdoor advertising services. We have helped more than 150 brands PAN India level and we can't wait to help you and your business grow.

We have a robust distribution and promoter network and strong tie-ups that can easily help you do Cab branding in India. We take pride in the work we do and we do it with strong ethics.

Some reasons why you must consider Cab advertising for your brand or business:

✔ You will be guaranteed an audience when it comes to Cab branding.

✔ The location of your Cab ad makes it hard to ignore.

✔ Capture attention and put the spotlight on your message.

✔ 71% of consumers often look at Cabs with catchy creatives, thus proving Cab advertising’s effectiveness.

✔ Present an ad to a maximum number of people without exerting too much effort.

✔ The advantage of Cab branding is its constant availability.

We are trusted by some giant businesses such as Zomato, OYO, Chumbak, Unilever, Hotstar and many more. When you advertise with us, you advertise with an agency that works as your business partner.

Your business goals become our goals.

Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

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