OLA/UBER-Cab Branding in Jaipur, Rajasthan
Cab has lately become one of the most preferred mediums of advertisers in the country. Especially, after the introduction and flourishing business of cab services like Ola and Uber, this new advertisement approach has gained a lot of popularity and paved the way for cab branding. Today, in India, the cab service has grown like never before and people can practically encounter advertisements through them everywhere.
Basically, cab branding is a kind of out-of-home or outdoor advertising, done on cabs or taxis. The ads are usually placed and posted inside of, on top of, or wrapped around the vehicle. The cab advertisements act as moving billboards, hoardings, or posters that spread the message and the information around places. Not only does it makes the passengers watch the ads continuously, but the passersby, pedestrians, and anyone who comes across that taxi takes a glance at it, knowingly or unknowingly.
Jaipur, being a fairly populated and one of the busiest cities, serves as an ideal location for advertising a brand through cabs. Cab branding in Jaipur is a pretty effective strategy to reach potential customers. The roads of Jaipur are always hurried and crowded with people and tourists, which gives the companies a chance of getting more exposure to their brands as well as their products. As a result, the advertisements get more viewers and advertisers more customers. And this makes cab advertising in Jaipur an even safer and smarter choice.
Car branding in Jaipur creates a buzz in the market about the brand. So, the advertisement also reaches the least interested person. It also enhances the brand image and credibility of any brand.
Car advertising helps you to connect with targeted markets or customers in a more localized or gracious way because the car is a kind of vehicle and the vehicle is used to carry passengers and other things from one place to other. So, in the same way, when the advertisements of the brands are affixed on the car, then they will also travel in the same way and create awareness among customers.
Benefits of Cab Branding in the Pink City
It is gradually becoming one of the largest and most efficient ways of outdoor advertising. Cabs and taxis are the most creative yet decent way of advertising a brand in a standard manner. With the rise in population and streets getting busier in Jaipur, people find it convenient to make their travels by cab. Due to lower prices, a diverse population, and favourable weather, it is even more efficient to invest in cab branding in Jaipur. Let’s look at those benefits in detail.
Pocket-friendly
In comparison to hoardings, billboards, and some other outdoor advertisement mediums, cab marketing is rather cost-effective. This is the most important reason why advertisers are attracted to using cabs and taxis to carry out marketing campaigns. It fits perfectly under a company’s budget and doesn’t demand extra resources for expensive installations and setups.
Not to forget that riding in cabs has also become cheaper, thanks to innovative startups like Ola and Uber. Unlike earlier times when only the richer population had the luxury to travel in cabs, now a large population can afford cab rides. This ultimately contributes to increasing the potential customer base for the companies who put up cab advertisements.
Diverse audience
When it comes to Jaipur, one can encounter a diversified range of populations and sections of society residing in the city, not to mention the tourists coming from all over the world. As a result, cab advertisements are watched by people from different castes, races, ethnicities, gender, etc., which maximizes the exposure for the brands and their products.
Besides, the range of customers who ride in cabs has also diversified to an extent over the years. Now, from school and college-going students and housewives to office workers and business professionals, all ride in cabs. This increases the radar of the target audience for the advertisers.
Climatic conditions
The sub-tropical and semi-arid climate of Jaipur has a lot to do with the increasing demand for taxi rides. It is no surprise that the summers in Jaipur are extremely hot. People find it difficult to take other public modes of transportation in the dry weather. And since cabs are closed and are air-conditioned, it gets more amount of customers.
Also, Jaipur faces a medium amount of rain due to it being surrounded by the Aravalli mountains. And it gets pretty cold in winter due to Delhi being close to the pink city. Both these situations provide reasons for people finding it convenient to travel by closed vehicles or cabs. This is how the climate of Jaipur plays an important role in increasing the number of viewers for the posted cab advertisements.
Plethoral choices
This is an important reason why people opt for cab branding in Jaipur because it gives the advertisers the independence and liberty to get creative in how they design and put their ads. Marketers can choose from a range of designs, storylines, taglines, etc., for the purpose of grabbing the viewers’ attention.
Besides, advertisements in cabs and taxis can be done externally as well as internally. From door ads, rooftops, bonnets, and wrap-around to seat covers, seatbelts, and mats, the advertisers have a plethora of choices. This is a reason why cab advertising in Jaipur is an easy idea.
High exposure
The most important reason why advertisers do and should choose cab branding in Jaipur is that the ads receive continuous and maximum exposure. With the vehicle moving around constantly across places around the clock, a large part of the population gets exposed to the ads posted on them.
It is important to note that along with this, cab branding in Jaipur removes all the geographical and demographical barriers as well. Meaning, the advertisements are neither restricted to one place nor to a certain class of audience. It moves around increasing its reach every day so that the message spreads to more people.
Want to use OLA/UBER-Cab for brand promotions?
Locations in Jaipur for the cab advertisements to get noticed
Cabs are used by a large population nowadays, from the lower middle class to the richer class. Even if not used for rides, it is vastly seen everywhere in a city. So, it is important that the companies and the advertisers come up with a proper strategy for choosing the right location for it. The right location can help drive up traffic and help the companies reach their potential customers easily. Here are some of the top locations for cab branding in Jaipur.
Tourist attractions
Since Jaipur is a hub for tourist attractions, it gets a large number of foreign and other tourists around the year. And these tourists take the help of cab services to roam around for safety and convenience purposes. Places such as City Palace, Hawa Mahal, Albert Hall, Nahargarh Fort, etc., are some of the best places to put up cab advertisements as they are always filled with lots of people around.
Shopping hubs
Jaipur is famous for its flea markets and bazaars, which sell and manufactures unique Rajasthani items at cheaper rates. People from all over the world visit markets like Bapu Bazar, Johari Bazar, Nehru Bazar, and more by cabs. These markets are usually crowded, which ultimately increases the chances of the cab advertisements receiving more viewers.
Commercial areas
These are those places that have undergone paced development and are made to offer all modern utilities. The area around the Hotel Clarks Amer is one the busiest economic areas in Jaipur, that have hospitals, schools, shopping malls, World Trade Center, office buildings, residential buildings, etc. This place will serve as an ideal location for cab branding in Jaipur.
Residential areas
Residential areas in Jaipur like Malviya Nagar, Civil Lines, Jagatpura, and many more can be considered the ultimate places to carry out cab advertisements. These areas consist of all age groups, diversifying the audience’s radar. Such areas are considered posh localities where the richer section resides, so, the branding should be accordingly designed to appeal to the people.
Local roads and traffic areas
These areas are generally hovering with a large amount of population most of the time, which makes it hard to ignore the cab advertisements. And in a populous city such as Jaipur itself where there are several cabs and taxis out on the road, it is a great idea to utilize local roads and traffic-oriented areas like Mirza Ismail Road for cab advertisements.
Leverage Cab Advertising for maximum exposure in Jaipur
Cab branding has become a very efficient and effective way to introduce and promote a brand in the market. It has made the objective of spreading the message and reaching the audience easier than ever. Let’s dive into them and earn you heavy amounts of traffic.
Select the right Ad space
Before you start investing in cab advertising, it's important to take the time to choose the right locations. This will ensure your ads have maximum exposure and reach your target audience more effectively. Consider selecting downtown locations as well as popular tourist areas in Jaipur. This option allows for multiple opportunities to garner attention from a variety of demographics.
Go creative with the design
Designing an effective advertisement that grabs people’s attention on the go is essential if you want to maximize your cab advertising exposure. You'll want to create something that stands out from the crowd, so look for bold and eye-catching visuals that will cut through the noise and help you convey your message clearly and quickly. Additionally, consider adding call-to-actions or a website address to drive more engagement with your ad.
Measure your metrics carefully
Once your cab advertisement is up and running, you’ll need to measure the results. This will help you determine whether or not your campaign is successful and make any necessary adjustments as soon as possible. Collecting metrics such as impressions, website visits and calls will enable you to understand if your campaign is working and give you valuable insights into how people are responding to your ad. Keeping track of your analytics will also ensure that you’re getting the most out of your cab advertising budget.
Offer incentives
This is a very smart and effective idea that really appeals to the audience toward the ad as well as the brand. It wakes some kind of curiosity, energy, and excitement in the people who watch it. They are more attracted to the poster and look for more details. Interestingly, this hovering makes the ad stay in their mind for a longer period of time. Also, it creates a sense of urgency in how they take action about the ad. As a result, the companies are able to collect more attention instantly.
Want to use OLA/UBER-Cab for brand promotions?
Why Ginger Media is the best approach
This is your last stop! Ginger Media Group is the one place where you will find and get all your needs fulfilled in terms of Taxi branding and Cab advertising in Jaipur.
Over the years, we have created and crafted a dedicated team and a specialized system that has great expertise in dealing with branding and related matters. We specialize in making sure your message responds well at the receiving end. From providing you with different options for your company to giving you an increased customer base, we guarantee you the utmost satisfaction.
Customized services
At Ginger Media Group, we understand different brands have different needs and objectives. We carefully comprehend the company’s type and size, target audience, and available resources, and then create a service keeping them in mind. The provided plan is customised in a way that suits your capital and budget, without compromising the result.
We make sure that each of our customers has been given a personalised experience and special attention to their unique business. Our proposition is always made by taking into account all your demands and present conditions so that you receive your goals sustainably.
Creative and expert professionals
At Ginger Media Group, we have found and hired each of our employees carefully and sent them under special training so that they are ready to deal with your requirements and come up with suitable solutions. Our team has a great deal of knowledge and expertise in identifying market trends, consumer behaviour, appealing techniques, creating databases, and customising services.
We do a thorough analysis of the target audience and create a design that appeals to them. Creativity is another feature that our team specialises in. Here, it is made sure that the put-up advertisements stand apart from the crowd and speak to the audience. This results in increased viewership, exposure, and potential customer base
Guaranteed satisfaction
At Ginger Media, we aim for total satisfaction in the services we offer. Our team is dedicated and more than ready to help you with every ongoing step of the way. Our customer service team is specially trained with being professional yet friendly, so our clients never hesitate to open up with their issues. With that, we promise to provide solutions for everything. In addition, we are equipped with innovative tracking systems to keep you updated every moment and adjust things if needed.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.
Other advertising services available in Jaipur
Frequently Asked Questions
Campaign for car branding in Jaipur will take a minimum of 30 days because Jaipur is a UNESCO world heritage site and is the 10th most populous city in India, with a population of 3.5 million. Jaipur has a centralized road system that connects all parts of the city. Jaipur has 551 cars per 1000 persons and it is way above Delhi.
For making beautifully designed graphics, we should choose the correct colour combinations according to the needs of the Advertisement. We should choose the Perfect Vinyl Film to ensure the designs can easily fit the contours of cars.
Options such as Car Body Branding, Car Back Panels, Driver Seat Back, Car Interiors, etc. are available for Brand Advertisement as a Car Branding Agency in Jaipur. Because of the availability of these options, we can not only transform the Car from the outside but also from the inside.
- Car Body Branding: Car Body Branding is a type of Branding in which a Car Branding Agency transforms an ordinary Car into a new one that is loaded with Brand stickers which enhances the image of the Brand.
- Car Back Panel: Usually, we can see Back Panel Branding used on Auto-Rickshaws but today it is widely used on Cars also. It helps reach people from different demographics.
- Driver Seat Back: Driver Seat Back can be a very good place to apply Advertisements. This can lead to Brand Marketing even among the people sitting inside the Car. We can use this in Cab Advertisements.
- Car interiors : Car interior Accessories like Center Armrest Console, Door Scuffs, Floor Mats, Pedal Kit, Perfume, Cushions, Window Sun Shades, Steering Wheel Covers, etc. are also used for Brand Marketing by applying Brand stickers on them.
In Jaipur, Sanjay nagar, Malviya nagar, Badi Chaupar, etc. are some of the places where Car Advertising can be executed. Jaipur has a centralized road system that connects all parts of the city. Jaipur is also a UNESCO world heritage site which makes Jaipur a fantastic site for Car Advertising. It is the 10th most populous city in India, with a population of 3.5 million. Jaipur has 551 cars per 1000 persons and it is way above Delhi.
Jaipur is a heaven of budget-friendly market. So, it is obvious that it has plenty of brands that are advertised in different ways. It can help to build a Brand Image amongst local customers who become familiar with your brand by seeing your Advertisement on a car on highways and local streets. It is an effective Marketing tool that helps businesses and services to build a market-friendly image among the targeted audience.
Along with Car Branding, various types of opportunities available are Bus Shelter Branding, Look Walker Branding, Cup Branding, Auto-Rickshaw Branding, Car Body Branding, Back Panel Branding, Packaging, Clothing, Bicycle Branding, Car Interior Branding, Cushion Branding, etc. The advertisement can be printed on various Car Interiors and Accessories such as Car Roof, Back Side, Handles, Cushions, Door Scuffles, Mats, Perfume, Window Sun Shades, Back Seats, etc.
We help you to create and execute a creative and strategic marketing plan which will help you to make your brand a big success.
First, you will have to contact an Agency that can do Car Branding successfully or that has a successful track record in Car Branding and have previous experience with some good Brands. Like you choose Ginger Media Group for this because they have a successful track record and they have worked on 175+ Projects in all of India.
Then you will have to contact them and give them all the information related to your brand (such as brand name, brand logo, contact details, and other information which you wanted to include in an advertisement) which will be applied to the car.
Size varies according to city, Medium size or 5-seater cars like Hyundai i20 are most popular in Jaipur.
For designing a car, Full Wrap and Half Wrap with taglines related to the Brand can be placed on Car.
Covering the Car Body with a cover containing an advertisement of some company is called Car Wrap Advertising. The advertisement can be printed on many sides such as Top Side, Side Panel Back Side, and Interiors. It depends on what is asked to print. Car Wraps are a form of graphic media that are used to paste on the car.
Car Wrap Advertising is a kind of Marketing or Advertising technique in which the Car body is completely or partially covered with Car Wraps.
Car branding is a cost-effective way of Advertising in Jaipur by which we can promote any brand effectively. Cost depends on several cars used to advertise and the type of Car Branding used.
It also depends on the number of months the Car Branding Campaign is programmed. For more details contact us at contact@gingermediagroup.com or call +91 990 247 8800.
There are so many ways to monitor a Branding Campaign in Jaipur. We can share the details of your Car Branding Campaign with any other Social Media Platform also such as
- E-mail: You can monitor your Car Branding Campaign through E-mail by asking for images and details related to Car Branding directly to the Car Branding Agency.
- WhatsApp: WhatsApp is very much helpful in monitoring the Car Branding Campaign because it allows Car Branding Agencies to send live locations to you. It helps monitor the engagements within a particular area.
- LinkedIn: Car Branding Agency can update customers about your business and business partners. It can also update Car Branding Agencies about customers and their preferences.
- Instagram: Instagram helps monitor the insighhts of your Advertisement. It is also helpful in detecting the related content to your Advertisement, Car Branding Agency and its work in the form of stories, hashtags and posts.
- Facebook: You can also monitor your Car Branding Campaign through Facebook. We can share the images and videos of your Car Branding Campaign through Facebook.
Being a UNESCO world heritage site and market heaven and the 10th most populous city in India, with a population of 3.5 million. Jaipur has a centralized road system that connects all parts of the city. Jaipur has 551 cars per 1000 persons and it is way above Delhi. Jaipur has its own various Unique Selling Points, like its population traveling by Cars, availability of transportation, cost-effectiveness, high engagement, diverse Audience, etc.
- Cost-effectiveness: Since, Jaipur has a significant population of cars, it is easy to find a car for Car Branding. It means that its cost will also be less.
- High engagement: Jaipur has a huge road and highway network, making Car Advertising a high-reach medium.
- Volume: There were more than 10 lakh four-wheelers in Jaipur. Having lots of cars and the presence of many important roads and highways in one city will increase the probability of getting the brand's recognition easily.
- Segmentation: While promoting your Brand through Advertising on cars, you can easily choose the areas where you want to advertise to and what audience you want to prefer to reach.
- Diverse audience: Advertisement placed on cars attracts everyone on the road who are coming from different-different backgrounds.