Bus Shelter Branding in Pune, Maharashtra
If you're a resident of Pune, you've probably noticed that bus shelters in the city are getting a lot more attention these days. That's because bus shelter branding in Pune has become the latest trend in outdoor advertising, and it's taking the city by storm.
These once bland and uninspiring structures are now transforming into eye-catching canvases for some of the biggest brands in the country. With bright colours, bold designs, and attention-grabbing slogans, bus shelters are no longer just places to wait for a bus. They're becoming a hub of advertising creativity that can't be ignored.
So, if you haven't already, take a closer look at the next bus shelter you pass by. You might just find yourself staring at an ad that's impossible to miss.
Bus Shelter Branding in Pune enhances the credibility of the brand in the minds of people because of the presence of a large number of Bus stops equipped with bus shelters in areas, due to which the audiences of those areas will get repeated exposure to the advertisements.
It is a very vital medium for reaching an audience of all ages and, genders, social, income, and educational backgrounds. With Bus Shelter Advertising, you are not only reaching those who are waiting for the bus at the bus shelter but also the vehicular and pedestrian traffic on roads which can be any type of people like students, tourists, business class, domestic class, professionals, shopkeepers, bystanders, etc.
Some Magnificent Benefits of bus shelter branding in Pune
Bus shelter branding in Pune is an ideal tool for businesses looking to maximise their ROI through advertising. Not only is it cost-effective compared to other forms of advertising, but it delivers wide exposure and visibility that can help businesses garner attention and increase sales.
Effective Solutions for Low Costs
For businesses looking for effective solutions at low costs, bus shelter branding in Pune is a great choice. The cost per impact is far lower than print media, digital media or even outdoor signage, making it an ideal medium for businesses that don’t have the budget to invest in more expensive forms of advertising.
Moreover, its visibility ensures that potential customers in the area are exposed to your brand and message on a regular basis.
Maximise Brand Exposure
Bus shelter branding in Pune is the perfect way to maximize brand exposure in a particular area. With your advertisements placed next to well-trafficked bus stops, you can ensure that almost everyone in the area knows about your business.
This kind of widespread brand recognition helps to build a loyal customer base and can significantly improve business prospects in the long run.
Reach out to the Masses
Bus shelter branding in Pune provides companies with a powerful way to reach out to their target audience. The sheer number of people who see the advertisement on a daily basis guarantees maximum brand exposure, ensuring that the business is widely recognized by potential customers in the area.
Moreover, since bus stops are located in high foot traffic areas, you can target different demographics and ages with your advertising campaigns.
Retain Target Audience Attention
Bus shelter branding in Pune is a great way to retain the attention of your target audience. Numerous passersby stand at the bus stop and wait, giving them enough time to read what is written on the advertisement board, allowing them to take in all the information you want to communicate with your customers.
This manner of brand communication helps in creating an impactful impression on the minds of your potential customers.
Create Strong Connections with People in Local Communities
Bus shelter branding in Pune can help create an emotional connection with your target audience by allowing your brand to become a part of their everyday life. Having your company’s name or logo paired with a bus shelter can create a feeling of familiarity and comfort, as well as create trust between you and your potential customers.
Additionally, it increases public awareness of your brand and helps build loyalty with local customers in this area.
Want to use Bus Shelters for brand promotions?
5 Places for Bus Stop Ads That Deliver Maximum Reach in Pune
Bus stop advertising is a great way to reach a large audience, but only if you place your ad in the right locations. With the right spots, you can take advantage of commuting traffic and create a successful advertising campaign. The success of your campaign largely depends on the location of your ads, as it determines the number and type of people who will see them.
By strategically placing your ads in high-traffic areas such as busy streets, transportation hubs, and commercial districts, you can increase your brand's visibility and reach a wider audience. Moreover, choosing a location that is relevant to your target audience can also help you generate more leads and conversions.
Swargate Bus Stand
The Swargate Bus Stand is one of the busiest bus stops in the city, with numerous travellers passing through every day. It’s a great spot for an ad because there are always people waiting around and looking at the bus stop, your ad will be seen by everyone at the stand.
Additionally, it’s near many other attractions like shops and restaurants, meaning that even if someone doesn’t get off the bus at the stand, they can still see your ad as they walk around. Also, it is one of the most frequented bus stops by the young demographic, therefore any brand targeting them should surely invest in advertising here.
Bund Garden Bus Terminus
Bund Garden Bus Terminus is another great place for bus stop ads. The location of Bund Garden Bus Terminus is strategic for this type of outdoor advertising, as it is situated in a prime area of the city, with easy access to major highways and other important landmarks.
This station sees many travellers every day and is strategically placed in one of the main and busiest parts of the city. Your ad can be seen by everyone who passes through and with its proximity to other landmarks like malls, cinemas, and eateries, it’s easy to guarantee maximum reach.
Deccan Gymkhana Bus Stop
Placing an advertisement at the Deccan Gymkhana bus stop can prove to be a great place for your advertisement. This is a high-traffic location, with plenty of people using the buses that pass through this area every day.
Plus, it’s situated right near schools and office buildings so you can ensure that your ad receives maximum exposure. Your board here can get seen by students, workers, and executives – all in one go!
Katraj Bus Depot
The Katraj bus depot is another popular spot for advertising. This site experiences high traffic due to its proximity to the aptly named ‘Katraj Bus Stand’, making it a prime location for your advertisement.
Additionally, several businesses are situated near this depot, giving your advert access to thousands of potential viewers every single day! With numbers like that, you can be sure that your ad will reach maximum exposure in Pune - at this location in particular.
Chinchwad Railway Station Bus Stop
The Chinchwad Railway Station Stop on the Deccan-Shivaji line is one of the most popular locations for bus stop ads in Pune. With its constant influx of commuters and its proximity to both commercial and university hubs, this site is a great spot for your ad campaigns.
It's particularly suitable for businesses near the station itself - as well as those looking to target students and tourists alike. And with an average daily driver count of over 16,000, you can be sure that your advertisement will reach maximum exposure quickly!
Some Effective Strategies for Crafting the Ultimate Bus Stop Advertising Campaign
Bus stop advertising is an effective way to reach consumers in this city and other cities as well. But before launching a bus shelter advertising campaign, it is important to have a strategic plan in place. A well-thought-out plan will ensure that your campaign is executed efficiently and effectively and that you achieve your desired results.
Strategic planning involves identifying your target audience, setting clear goals, determining your budget, and selecting the right bus shelter locations.
Locate and Focus on High-Traffic Areas
The success of your bus stop campaigns depends on choosing the right locations. To make sure your advertisements are seen by as many people as possible, it’s important to locate and focus on high-traffic areas where many commuters pass through on a daily basis.
Knowing exactly which spots in the city are more popular with local commuters will help you narrow down the best places to advertise.
Know your audience
Before you start designing your ad, it’s important to know who you’re targeting. What are their interests and needs? With so many people passing by these ad spaces every day, it’s important to create an ad that resonates with your target audience. By understanding the needs, interests, and habits of the people who use public transportation in the city, you can tailor your message to their specific needs.
For example, if you’re targeting commuters, you might use a message that speaks to the convenience of your product or service, while if you’re targeting tourists, you might use a message that highlights the local attractions.
Choose High-Quality Visuals for Your Ads
The visuals you include in your bus stop advertising campaigns should be high quality and eye-catching. High-resolution images, videos, and animations will help to draw attention to your ad and make it stand out from the crowd. Invest in content creation experts to produce materials that convey your message in a professional and engaging manner.
Additionally, focus on creating visuals that are relevant to the people in the area you are targeting. This will help create an emotional connection with potential customers and drive engagement.
Repetition Is The Key to Bus Stop Advertising Success
One of the keys to effective bus stop advertising is repetition. Creating a campaign that runs multiple times gives potential customers more chances to view your ad and remember your message.
For best results, use several different visuals when repeating an ad, as this encourages viewers to pay attention and remember the content. With careful planning and creative content, you can maximize the impact of your bus stop advertising campaigns.
Leverage Experiential Campaigns to Cut Through the Noise
Experiential campaigns engage viewers beyond just viewing a static ad. Offering something extra can go a long way to making your bus stop advertising stand out from the crowd.
This might mean handing out free samples, setting up interactive displays, or even having an employee dressed as the mascot hand out discount codes to lucky customers. Experiential campaigns give customers the chance to form a direct connection with your brand and leave a lasting impression.
Be Location Specific
Being location-specific is important while crafting a bus shelter advertising campaign because it allows you to tailor your message to the specific audience and environment surrounding the bus stop. The location of the bus stop can give you valuable insights into the interests and needs of the people who are likely to see your ad.
For example, if your ad is located near a popular shopping area, you could use a message that encourages people to visit the nearby stores. Being location-specific also helps your ad stand out from the other ads in the area and increases the chances of people taking action based on your message.
Want to use Bus Shelters for brand promotions?
Why Rely on Ginger Media Group for Your Next Bus Stop Branding Campaign in Pune?
Ginger Media Group is one of the leading marketing agencies in Pune that specializes in bus stop branding campaigns. With years of experience and expertise in the field, they have helped several brands successfully execute their bus shelter advertising campaigns in Pune.
With their expertise, tailored solutions, creative ideas, strong network, quality control, timely execution, cost-effective solutions, and results-oriented approach, they can help you achieve your marketing goals and reach your target audience. If you're planning a bus stop advertising campaign in Pune, here are some reasons why you should put your trust in Ginger Media Group:
Extensive Experience
Ginger Media Group has extensive experience in executing successful outdoor advertising campaigns across India, including in Pune. With their knowledge of the local market, they can help you create a campaign that resonates with your target audience and achieves your marketing goals.
Strategic Placement
Bus stop is an ideal locations for outdoor advertising because they are high-traffic areas where people spend time waiting. Ginger Media Group can help you strategically place your ads at bus stops in Pune to reach a wider audience and maximize your campaign's impact.
Eye-Catching Designs
Ginger Media Group's team of experienced designers can create eye-catching designs that grab people's attention and leave a lasting impression. They use the latest technology and design trends to ensure that your ads stand out from the competition.
Budget-Friendly Options
Ginger Media Group offers a range of budget-friendly options for bus stop branding campaigns in Pune, making it accessible to businesses of all sizes. They can work with you to create a campaign that fits your budget and meets your marketing objectives.
Measurable Results
One of the biggest advantages of outdoor advertising is its ability to deliver measurable results. Ginger Media Group provides detailed reports on the performance of your bus stop branding campaign.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.
Other advertising services available in Pune
Frequently Asked Questions
Usually, the minimum campaign duration of Bus Shelter Branding in Pune is 1 month but it can be extended according to the advertisement and advertiser’s needs.
However, you can also put your advertisements for an indefinite time on the bus shelter but for this, you will have to take separate permission from Bus Shelter Manager & local authorities and also have to complete some paperwork regarding this.
There are so many ways to monitor a Bus Shelter Branding campaign in Pune. We can share Bus Shelter Branding images along with Bus shelter details with you through E-mail, WhatsApp, Facebook, Instagram, LinkedIn, etc. And if required we can also share the same with any other Social Media Platform.
- E-Mail: You can monitor your Bus Shelter Branding Campaign through E-mail by asking for images and details related to bus shelter branding directly to the Bus Shelter Branding Agency.
- WhatsApp: WhatsApp is very much helpful in monitoring the Bus Shelter Branding Campaign because it allows Bus Shelter Branding Agency to send live locations to you. It helps monitor the engagements within a particular area.
- Facebook: You can also monitor your Bus Shelter Branding campaign through Facebook. We can share the images and videos of your Bus Shelter Branding Campaign through Facebook.
- Instagram: Instagram helps monitor the insights of your Advertisement. It is also helpful in detecting the related content to your Advertisement, Bus Shelter Branding Agency, and its work in the form of stories, hashtags, articles, and posts.
In Pune, Bus Shelter Branding can be executed at many places such as Kalas, Kalewadi, Kalyani Nagar, Kamshet, Ambegaon, Shivajinagar, Pimpri, etc. These areas are ideal for doing bus shelter branding because these are those areas where the population travelling in buses and vehicular traffic is very high and road connectivity here is also good which helps in catching the attention of all types of audiences in an area. The city has well-planned urban planning, that’s why it is being split into different urban and residential zones to maximize the city’s efficiency and to cater to the increasing wants of its people. Pune is the 8th most populous city in India with a population of 7.4 million.
Pune Mahanagar Parivahan Mahamandal Ltd (PMPML) runs bus transport services in Pune. They operate 1550 buses on 371 pre-determined routes. They have an average ridership of 10 lakh per day. There are over 200 bus shelters in Pune which are managed by PMPML. Apart from this, a countless number of private buses are operating in Pune and they are carrying more than 2 million passengers daily. The total road length of Pune is 13,642 kilometres. In 2018 the number of vehicles in the city exceeded its population with 3.62 million total vehicles, 2.70 million being two-wheelers. Since Pune has one of the slowest moving traffic in India, means people spend a lot of time on the road. Then they are not able to ignore the advertisements placed on the buses. This significantly increases the probability of getting brand recognition.
For putting your brand on Bus Shelters, you have to contact the Bus Service authority of the city where you wanted to advertise to find out who manages the Bus Shelter Advertising. By that, you will know the requirements of putting an advertisement on Bus Shelter, which will make your paperwork easier and will be done smoothly. After doing this, contact an advertising agency that can do Bus Branding successfully or that has a successful track record in Bus Shelter Branding and has previous experience with some good brands.
Like you choose Ginger Media for this because they have a successful track record and they have worked on 175+ projects in all of India. Then you will have to contact them and give them all the information related to your brand (such as brand name, brand logo, contact details, and other information which you wanted to include in an advertisement) which will be applied to the Bus Shelter advertisement. Choose a start date for your Bus Shelter Advertising Campaign and decide how long you want it to run.
The size and dimensions of the Bus Shelter Branding in Pune depend upon the location and size of the bus shelter. Some common sizes and dimensions of bus shelter branding can be categorized into 3 types- Large size (84" W x 30" H, 84" W x 24"H, or 72" W x 24" H), Medium size (47.5" W x 68.5" H, 48" W x 69" H or 48" W x 72" H), and Small size (19.4" W X 3.4" H or 20" W X 4" H).
The dimensions and contours of bus shelters might be different from one to another, so we advise you to kindly confirm the sizes physically before designing your advertisement.
Illuminated Bus Shelter advertising is one most popular types of bus shelter advertising. The illuminated bus shelters are those which are visible throughout the night due to artificial lighting, due to which this type of advertising has a strong influence and workability of 24 hours for all 7 days.
They are the perfect option for doing branding at night. Many bus shelters across the city are illuminated by solar power. They offer security for passengers travelling at night which encourages the use of public transport at night. It is two types- Front-Lit advertisements are illuminated using bulbs/LED that are placed in front of the advertisements and flash light on the advertisement. However, in the case of Backlit advertisements, the source of light is behind the advertisement rather than in front.
Illuminated Bus Shelter advertising is one most popular types of bus shelter advertising. The illuminated bus shelters are those which are visible throughout the night due to artificial lighting, due to which this type of advertising has a strong influence and workability of 24 hours for all 7 days.
They are the perfect option for doing branding at night. Many bus shelters across the city are illuminated by solar power. They offer security for passengers travelling at night which encourages the use of public transport at night. It is two types- Front-Lit advertisements are illuminated using bulbs/LED that are placed in front of the advertisements and flash light on the advertisement. However, in the case of Backlit advertisements, the source of light is behind the advertisement rather than in front.
Bus Shelter advertising is a cost-effective way of Advertising by which we can promote any brand effectively. Cost depends on the location of Bus Shelters and the type of Bus Shelter advertising used. It also depends on the number of months the Bus Shelter Advertising Campaign is programmed. In Pune, the cost of non-illuminated bus shelter branding ranges from 1000/- per day to 5000/- per day and the cost of illuminated bus shelter advertising ranges from 4000/- per day to 10,000/- per day.
For more details contact us at contact@gingermediagroup.com or call at +91 990 247 8800.
The options available for brand advertisement as a Bus Shelter Branding Agency are Non-illuminated bus shelter advertising, illuminated bus shelter advertising, Street Pole advertising, Bus branding, Digital bus shelter advertising, etc.
- Non-Illuminated Bus Shelter : The non-illuminated bus shelter has more durability. It is the most affordable medium which helps the advertiser to catch the maximum reach through advertisement. Advertisements on Non-illuminated bus shelters have many benefits such as no electric charge, no carbon emissions, no maintenance requirements, etc.
- Illuminated Bus Shelter: The illuminated bus shelters are those which are visible throughout the night due to artificial lighting. They are the perfect option for doing branding at night. Many bus shelters across the city are illuminated by solar power. They offer security for passengers travelling at night which encourages the use of public transport at night.
- Street Pole Advertising: Street pole advertising is an extremely cost-effective and high-exposure form of advertising. They can’t be avoided and that was its unique characteristic. They are typically booked on multiple roads so that potential customers will get exposed to the same advertisement multiple times. They are mainly of two types- Classic advertisements which are non-digital and the other one is LED display advertisements which are equipped with various technologies such as real-time interaction and face recognition.
- Bus Branding: Bus Branding is an innovative way to create awareness because Buses are the means of transport which are used by people 24 hours every day and even if people are not using them, the size of the advertisements on it is so big that it can be seen clearly from far away. It is an impactful way of advertising by which we can advertise any business or service by sticking a sticker on a Bus Body which can promote your business or service.
- Digital Bus Shelter Advertising: Digital bus shelter advertisements are also referred to as interactive advertising. Digital bus shelters are equipped with contemporary technologies such as artificial intelligence, screen touch, motion detection, facial recognition, etc. which allow various types of real-time interactions with various kinds of audiences.
Pune has been ranked as “the most livable city in India” several times. Pune is well connected to other cities through Indian and state highways. It is the 8th most populous city in India with a population of 7.4 million. Bus shelter advertising in Pune has its various USPs, like high frequency, high audience rate with low price, 24-hours performance, uninterrupted performance, local targeting, etc.
- High frequency: Bus Shelter branding offers high-frequency. It yields targeted and focused coverage for attracting the attention of the people coming and going.
- High Audience Rate with Low price: The number of advertisements placed on bus shelters is large and the arrival rate of passengers is also high which clearly shows that the advertising price is relatively low compared to the other types of outdoor advertisements.
- 24-hour performance: Advertisements at bus stops deliver twenty-four-hour-a-day performance. Several bus shelters come with always-on lighting so that their visibility is never compromised.
- Uninterrupted marketing tool: Bus shelter advertisements are interruptive marketing tools. The target audience can’t switch them off while advertisers don’t need to seek permission before sharing their message.
- Local targeting: Your Bus shelter advertising campaign can be tweaked and tailored to the area to the exact area that you are advertising in according to the area’s physicological and geographical aspects.