Bus Shelter Branding in Bangalore
Bangalore is a bigger marketplace and its larger area allows marketers to experiment with several marketing strategies and finally choose the one that suits their objectives the most. Bus shelter branding in Bangalore is one such out-of-home advertising strategy very popular and effective. The terminals where buses stop are a great way to advertise products and services in Bangalore.
Bus shelter advertising strategy makes use of strategically placed stops across the city to display ads, brands, products, or services to raise awareness. Investing in bus shelter branding may assist businesses in capturing attention with dynamic visuals or even interactive experiences that increase familiarity with brands' products and services and boost sales.
Are you also planning for an effective bus shelter marketing tactic but confused about where to start? We have got you covered. Read this article and understand the basics of bus shelter branding in Bangalore!
Bus Shelter Branding in Bangalore is an excellent advertising technique. Bus shelter or Bus stops provides 24 hours visibility and high frequency. Bus shelter branding provides unlimited concepts and flexibility. It is also referred to as transit shelter advertisements. It means promotional and marketing content published on bus stops and stations.
Bus stop Shelters are a great campaigning tool. They are on the ground and speak to a local audience in their language. Bus Shelter Advertising offers a great medium of visibility for brands at cost-effective rates to spread brand awareness. Like most forms of outdoor media today, bus shelter advertising is available both digitally and traditionally.
Harnessing the Benefits of Bus Shelter Branding in Bangalore
Bus shelter marketing is an excellent approach to getting your company recognized in Bangalore. In an increasingly competitive city, you must guarantee that your brand stands out and captures the attention of potential consumers. Companies may boost brand visibility and reach customers from all walks of life by strategically positioning advertising at transit stations.
Bus shelter branding can be a choice worth considering if your company is headquartered in Bangalore or you want to boost your visibility there. Here are some benefits that will help you comprehend the significance of transit shelter branding in Bangalore!
Greater Visibility
Bus shelters are placed in prominent areas, which means that they are viewed by a large number of people regularly, ranging from commuters to visitors to locals and beyond. This means that your message can reach a wide and diverse audience. Bus stop branding provides many good results from exposure levels that create brand loyalty and awareness over time.
As people wait for buses in Bangalore, bus shelter advertising allows them to devote their full attention to advertising messages, which are typically relatively simple calls-to-action, making it easier for viewers to understand and thus increasing its effectiveness.
Competitive Advantage
With so many companies fighting for customer attention in Bangalore, it's critical to separate yourself in any way you can and bus shelter marketing can certainly help you accomplish the same. It not only allows you to visually stand out from the competition, but it also provides potential consumers with more information about your company as they wait for their bus or public transportation route.
Cities like Bangalore never sleep, and neither do bus stop branding ads. The integrated illumination makes the advertisements visible throughout the night, perhaps even more so than during the day. It's reasonable to claim that the advertisements never stop working providing a competitive edge over others.
Targeted Reach
When it comes to advertising your company, transit shelter branding in Bangalore provides nearly endless possibilities and rewards. It's a great method to keep your brand always in people's thoughts because these bus shelters are frequently accessed by people, which is especially helpful for small companies that depend on foot traffic in Bangalore
Outdoor advertising, such as bus stop branding in Bangalore, allows firms to build highly targeted campaigns based on where the placements are chosen. Companies may also tailor their advertising to the type of audience that passes by these bus stop locations and change creative messages for maximum impact.
Cost-Effectiveness
Bus shelter branding in Bangalore may be a very inexpensive strategy to develop your brand. A single bus shelter, for example, might frequently serve hundreds of potential customers at the same time. This implies that, for the money spent, you reach a huge audience with your message.
Outdoor advertising, such as bus shelter marketing, is one of the most cost-effective ways to promote your business while also ensuring maximum brand visibility. When compared to other mediums like print media and television advertising, bus shelter branding in Bangalore provides greater visibility at a fraction of the expense.
Want to use Bus Shelter for brand promotions?
Top Spots for Bus Shelter Advertising in Bangalore
Bangalore offers several excellent locations for bus shelter advertising. The city has some of the busiest traffic junctions and residential streets, which provide ideal locations for bus stop advertisements to enhance visibility. Bus shelters are a popular and crowded public space in Bangalore, which means they provide several options for tailored advertising campaigns.
This sort of marketing gives greater flexibility without requiring significant investments or long-term commitments since placement for marketing campaigns may be quickly moved from one area to another and adapted based on the quantity of media space available.
With millions of commuters globally using public transportation every day, bus shelters provide marketers with vast exposure at a low cost. Here are some of the best locations for bus branding in Bangalore.
Major Bus Stations
Bus shelter marketing is a great way to target a diverse audience travelling from one location to another or waiting at a bus station for buses. Major bus stations in Bangalore are Kempegowda Bus Station, Majestic Bus Terminus, Whitefield main bus stop, 7th Main Road Bus Stop, APSRTC Bus Station, ITPL main bus station, Bande Maramma Bus Station, and BMTC Hebbal Bus Depot.
These stations are used by many people throughout the day to commute from one place to another making it ideal for transit shelter advertising in Bangalore creating a greater impression on prospective customers.
Schools and Colleges
Most students use buses for commuting from their school or college to home and vice versa. Targeting the terminals near these locations and placing ads specific to younger people can be a good strategy for bus shelter branding in Bangalore. This will enhance trust and create brand recall among them.
Some of the popular bus terminals near schools and colleges in Bangalore are Jnana Shrushti School stop, MS Ramaiah College stop, BMTC A/C Bus Depot, 15E Bus Stop in Kumaraswamy layout, BMTC Bus Depot Agara, Maharani College Stop, Mysore Road Satellite Bus Station, and Shanti Nagar BMTC Bus Stand.
Corporate Junctions
Bangalore is an information technology powerhouse, making it an attractive business city with multiple multinational offices and a huge number of people from all across India. This is an excellent place for bus shelter advertisements in Bangalore.
Stops near Indira Nagar, Koramangala, JP Nagar, MG Road, Koramangala, Electronic City, Bagmane Tech Park, Whitefield, International Tech Park, and Outer Ring Road are among the corporate centres which can be used for this advertising strategy. Putting advertisements near these locations provides the organization with maximum exposure and aids in brand memory.
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Marketplaces
Large crowds of people, some of whom may be potential buyers, congregate at marketplaces and shopping areas. Some of the major marketplaces for advertising through hoardings in Bangalore are MG Road, Commercial Street, Bangalore malls, National Market, Dubai Plaza, Chickpet, Jayanagar 4th Block, Brigade Road, Avenue Road, and Gandhi Bazar.
A large number of people travel by bus and shop in these regions every day. They are likely to notice the bus shelter ads placed at bus terminals near these marketplaces. These places attract people from a variety of demographic backgrounds, providing your advertisement with a varied audience.
Strategic Bus Shelter Branding in Bangalore: The Ultimate Guide
Bus shelter branding is a great way for firms to obtain visibility to their target audiences while also leaving a lasting impression on their customers' everyday life.
In this ultimate guide to strategic transit shelter branding in Bangalore, we'll show you how leveraging bus shelters as advertising platforms can help you target the appropriate people, create a strong customer experience, and assess the effectiveness of your campaigns. Moreover, Ginger Media Group shares the best recommendations for optimizing your efforts.
Target a Right Location
Selecting the correct location for bus shelter advertising is critical to maximizing the success of your campaign. The visibility, reach, and frequency of advertising can all be affected by its location.
Appropriate location selection based on criteria such as traffic patterns, footfall volume, and demographic structure will assist you in more efficiently capturing high-impact prospective customer categories.
Moreover, demographic profiling might be used to identify places where individuals are likely to be interested in a specific product or brand. Using this data to modify targetting settings ensures that campaigns are directed towards appropriate consumers, which greatly enhances ROI.
Incorporate Visual Elements
Bus shelter marketing is an excellent approach to reaching out to potential customers and catching their attention. Brands may draw attention to your message as people pass by the bus stop by creating eye-catching visuals.
When it comes to capturing people's attention, visuals such as graphics, 3D pictures, or narratives might be more successful than typical text-only designs. This is especially useful if there is little room on the side of a bus stop or shelter.
Developing distinctive graphics that stand out from other commercials in the region may also help you identify yourself from your competition, making it simpler for customers to recognize your brand without having to glance at all of the advertisements surrounding them.
Maintain the Quality of Ads
The quality of advertisements placed at bus shelters is crucial since they are frequently observed from a distance and should have an immediate impression. It is critical to maintain high quality in terms of communication clarity. Correct information helps consumers to easily comprehend what is being presented while avoiding misunderstanding or inconsistencies from other sources.
Businesses considering bus shelter advertising should ensure that their design stands out amid the competing graphics and provides everything needed for visitors to grasp it fast. Quality visuals should be featured in connection with powerful calls to action, short text, and, if necessary, representational graphics.
Finally, clear messages with attractive creative elements contribute to improved interaction among potential buyers, maximizing the success of these sorts of marketing campaigns.
Want to use Bus Shelter for brand promotions?
Why Ginger Media Group for Bus Shelter Branding in Bangalore?
Ginger Media Group provides a one-of-a-kind and time-tested solution to bus shelter branding in Bangalore. For customers, our staff takes great pride in building bus shelters that set the standard for the industry and effectively promote their name, products, or services. Bus shelter branding is a great way for firms to obtain visibility to their target audiences while also leaving a lasting impression on their customers' everyday life.
Ginger Media Group, the premier creative firm in Bangalore, provides excellent bus shelter branding services. Discover why we are the best option!
Prompt Installation at Strategic Areas
Our experienced employees at Ginger Media Group are skilled in identifying crucial spots where your brand may gain maximum visibility and attract the attention of potential customers. We work fast and efficiently to have your bus shelter branding campaign up and going as soon as possible.
Placement is crucial since visibility must be maximized while being highly engaging with the current surroundings. Furthermore, we perform research to guarantee that there are no other rival brands in the same area. You can be confident that your brand will stand out from the crowd if you do so.
Cost-Effective Solutions
Select Ginger Media Company for cost-effective and high-visibility bus shelter advertising in Bangalore! Our top priorities are attention to detail and cost-effectiveness. We find crucial locations where you may save money while still getting the required awareness for your business through extensive market research.
With little economic burden, our staff is dedicated to making your outdoor branding successful. We also provide discounts to companies who sign long-term contracts with us. Furthermore, because most buses stop at the same stops every day, there is built-in repetition, which means your message reaches more people faster over time.
Evaluate the Efficacy
Ginger Media Group will help you assess the efficacy of your bus shelter branding campaign in Bangalore regularly so that you can get the most out of it. This includes considering how many individuals you were able to engage with and how far your message travelled.
To do so successfully, we can provide you with insights regarding customer behaviour patterns such as sales increases or decreases, the influence on brand awareness, and much more. Access to this data may assist you in identifying areas for development and ensuring that your campaign is getting the most out of its reach.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.
Frequently Asked Questions
Usually, the minimum campaign duration of Bus Shelter Branding in Bangalore is 1 month but it can be extended according to the advertisement and advertiser’s needs.
However, you can also put your advertisements for an indefinite time on the bus shelter but for this, you will have to take separate permission from Bus Shelter Manager & local authorities and also have to complete some paperwork regarding this.
There are so many ways to monitor a Bus Shelter Branding campaign in Bangalore. We can share Bus Shelter Branding images along with Bus shelter details with you through E-mail, WhatsApp, Facebook, Instagram, LinkedIn, etc. And if required we can also share the same with any other Social Media Platform.
- E-Mail: You can monitor your Bus Shelter Branding Campaign through E-mail by asking for images and details related to bus shelter branding directly to the Bus Shelter Branding Agency.
- WhatsApp: WhatsApp is very much helpful in monitoring the Bus Shelter Branding Campaign because it allows Bus Shelter Branding Agency to send live locations to you. It helps monitor the engagements within a particular area.
- Facebook: You can also monitor your Bus Shelter Branding campaign through Facebook. We can share the images and videos of your Bus Shelter Branding Campaign through Facebook.
- Instagram: Instagram helps monitor the insights of your Advertisement. It is also helpful in detecting the related content to your Advertisement, Bus Shelter Branding Agency, and its work in the form of stories, hashtags, articles, and posts.
In Bangalore, Bus Shelter Branding can be executed at many places such as Shantinagar, Jayanagar, Yelahanka, Malleshwaram, Koramangala, Kengeri, Vasant Nagar, etc. These areas are ideal for doing bus shelter branding because these are those areas where the population traveling in buses and vehicular traffic is very high and road connectivity here is also good which helps in catching the attention of all types of audiences in an area. Bangalore is a focal point of the IT industry in India and several prominent companies have established their businesses here. It is the 3rd most populous city and 5th most populous urban agglomeration of the country and the 18th most populous city in the world.
Bus shelters in Bangalore are handled by the Bruhat Bengaluru Mahanagara Palike (BBMP). While the Bangalore Metropolitan Transport Corporation (BMTC) has 2,212 designated bus shelters. BMTC has 34 bus stations across the city and the 3 major bus stations are located at Kempegowda Bus Station, K. R. Market, and Shivajinagar. BMTC operates a fleet of 6,023 buses and has a daily ridership of 35.8 lakh. The total number of vehicles as of date is approximately 44 Lakh vehicles, with a road length of 11,000 kilometers (6,835 miles) which increases the frequency of advertisements placed on bus shelters. It is one of the most congested cities in the world due to a lack of proper management of infrastructure, people have to wait long at bus stops and traffic signals and many unilateral routes lead to traffic jams in the city. Because of this people spend more time on the road and then they are not able to ignore the advertisements placed on the bus shelters. Due to this, the viewership of the advertisement also increases.
Along with Bus Shelter branding, various types of Branding opportunities available in Bangalore are Bus branding, Look walkers, Malls/cinemas, Cup Branding, Billboard branding, bus ticket branding, bench branding, bus stop sign branding, etc.
We aim to provide outstanding service and great value advertising to you which will help you in increasing your brand recall.
For putting your brand on Bus Shelters, you have to contact the Bus Service authority of the city where you wanted to advertise to find out who manages the Bus Shelter Advertising. By that, you will know the requirements of putting an advertisement on Bus Shelter, which will make your paperwork easier and will be done smoothly. After doing this, contact an advertising agency that can do Bus Branding successfully or that has a successful track record in Bus Shelter Branding and has previous experience with some good brands.
Like you choose Ginger Media for this because they have a successful track record and they have worked on 175+ projects in all of India. Then you will have to contact them and give them all the information related to your brand (such as brand name, brand logo, contact details, and other information which you wanted to include in an advertisement) which will be applied to the Bus Shelter advertisement. Choose a start date for your Bus Shelter Advertising Campaign and decide how long you want it to run.
The size and dimensions of the Bus Shelter Branding in Bangalore depend upon the location and size of the bus shelter. Some common sizes and dimensions of bus shelter branding can be categorized into 3 types- Large size (84" W x 30" H, 84" W x 24"H, or 72" W x 24" H), Medium size (47.5" W x 68.5" H, 48" W x 69" H or 48" W x 72" H), and Small size (19.4" W X 3.4" H or 20" W X 4" H)
The dimensions and contours of bus shelters might be different from one to another, so we advise you to kindly confirm the sizes physically before designing your advertisement.
Illuminated Bus Shelter advertising is one most popular types of bus shelter advertising. The illuminated bus shelters are those which are visible throughout the night due to artificial lighting, due to which this type of advertising has a strong influence and workability of 24 hours for all 7 days.
They are the perfect option for doing branding at night. Many bus shelters across the city are illuminated by solar power. They offer security for passengers travelling at night which encourages the use of public transport at night. It is two types- Front-Lit advertisements are illuminated using bulbs/LED that are placed in front of the advertisements and flashlight on the advertisement. However, in the case of Backlit advertisements, the source of light is behind the advertisement rather than in front.
Bus Shelter advertising is a cost-effective way of Advertising by which we can promote any brand effectively. Cost depends on the location of Bus Shelters and the type of Bus Shelter advertising used. It also depends on the number of months the Bus Shelter Advertising Campaign is programmed. In Bangalore, the cost of non-illuminated bus shelter branding ranges from 1000/- per day to 5000/- per day and the cost of illuminated bus shelter advertising ranges from 4000/- per day to 10,000/- per day.
For more details contact us at contact@gingermediagroup.com or call at +91 990 247 8800.
The options available for brand advertisement as a Bus Shelter Branding Agency are Non-illuminated bus shelter advertising, illuminated bus shelter advertising, Street Pole advertising, Bus branding, Digital bus shelter advertising, etc.
- Non-Illuminated Bus Shelter : The non-illuminated bus shelter has more durability. It is the most affordable medium which helps the advertiser to catch the maximum reach through advertisement. Advertisements on Non-illuminated bus shelters have many benefits such as no electric charge, no carbon emissions, no maintenance requirements, etc.
- Illuminated Bus Shelter: The illuminated bus shelters are those which are visible throughout the night due to artificial lighting. They are the perfect option for doing branding at night. Many bus shelters across the city are illuminated by solar power. They offer security for passengers travelling at night which encourages the use of public transport at night.
- Street Pole Advertising: Street pole advertising is an extremely cost-effective and high-exposure form of advertising. They can’t be avoided and that was its unique characteristic. They are typically booked on multiple roads so that potential customers will get exposed to the same advertisement multiple times. They are mainly of two types- Classic advertisements which are non-digital and the other one is LED display advertisements which are equipped with various technologies such as real-time interaction and face recognition.
- Bus Branding: Bus Branding is an innovative way to create awareness because Buses are the means of transport that are used by people 24 hours every day and even if people are not using them, the size of the advertisements on it is so big that it can be seen clearly from far away. It is an impactful way of advertising by which we can advertise any business or service by sticking a sticker on a Bus Body which can promote your business or service.
- Digital Bus Shelter Advertising: Digital bus shelter advertisements are also referred to as interactive advertising, digital bus shelters are equipped with contemporary technologies such as artificial intelligence, screen touch, motion detection, facial recognition, etc. which allows various types of real-time interactions with various kinds of audiences.
Bangalore is the IT hub of India and is known for its nightlife. It is the 3rd most populous city and 5th most populous urban agglomeration of the country and the 18th most populous city in the world. Bus shelter advertising in Bangalore has its various USPs, like high frequency, high audience rate with low price, 24-hours performance, uninterrupted performance, local targeting, etc.
- High frequency: Bus Shelter branding offers high-frequency. It yields targeted and focused coverage for attracting the attention of the people coming and going.
- High Audience Rate with Low price: The number of advertisements placed on bus shelters is large and the arrival rate of passengers is also high which clearly shows that the advertising price is relatively low compared to the other types of outdoor advertisements.
- 24-hour performance: Advertisements at bus stops deliver twenty-four-hour-a-day performance. Several bus shelters come with always-on lighting so that their visibility is never compromised.
- Uninterrupted marketing tool: Bus shelter advertisements are interruptive marketing tools. The target audience can’t switch them off while advertisers don’t need to seek permission before sharing their message.
- Local targeting: Your Bus shelter advertising campaign can be tweaked and tailored to the area to the exact area that you are advertising in according to the area’s physicological and geographical aspects.