Bus Branding in Kolkata

In bus advertising, advertisers use buses and their infrastructure in bus advertising to reach the public with their message. The brand advertisements can be placed in or on modes of the bus. Bus branding can be done using public or private buses for advertising any brand or service. Bus advertising is often referred to as “billboards on wheels”. It is a form of transit advertising that belongs to the out-of-home advertising method.

Commercial brands may be advertised in this medium, but political and commercial campaign messages may also be delivered. Alternatively, buses may be used as part of a commercial enterprise or a political or promotional campaign.

Why choose Buses

Benefits of Bus Branding

Buses have been the most popular means of transportation in Kolkata, particularly in urban areas. They are inexpensive, and available in most locations, and their operations in most cities make them the most popular mode of transportation and suitable for most businesses. Here are the reasons that tempt the brands to go for bus advertising:

Want to use Buses for brand promotions?

Available Options

Bus Branding Options Available in Kolkata

Bus advertising can be done in different types and for a duration depending upon your campaign needs and budget. Some of the different types of bus advertising options in Kolkata provided by us are:

01

Inside Branding

Inside bus branding is a proven method to get in front of your target audience. In this type of bus advertising, the interiors of the bus, such as seat backs, handles, windows, and inside panels are branded. The close inside ambiance of the bus makes it almost impossible for the passengers to not see your advertisement. Inside-bus advertising is one of the common ways of doing bus advertising in Kolkata.


02

Rear Side Branding

Rear-side bus advertising is one of the highly used outdoor advertising. If you're looking to take your brand to thousands of commuters traveling in & around the city, backside bus advertising can be a good option for you. In this bus advertising, your brand is not only seen by the passengers but also by pedestrians, commuters, office goers, college students, and corporate employees, traveling outside. It is the best option to get high brand visibility.


03

Side Panel Branding

If your goal is to be seen in a large advertising space while reaching multiple areas of the city, in front of thousands of commuters, Side panel bus advertising can be a great bus advertising option for you. Buses have two side panels, left and right. Through side panel advertising, you get to put your brand out there in a large advertising space that makes it almost impossible for people to not notice your advertisement.

Target a specific audience

How to pick a location for bus advertising in Kolkata?

Buses are used by both economic and business class people, so you can reach a wide variety of people at once as per the target. 

For example, if your brand is a luxury brand, you can advertise on Volvo and other private buses covering posh areas like Alipore, Bhowanipore, Ballygunge, Salt Lake and Park Street, etc. 

And, if your brand is more of a value brand like a water purifier or a hair care brand, then local bus branding covering areas like Jadavpur, Dum Dum, Ballygunge, etc. is the best choice.

Available Buses

Types of Buses available for branding in Kolkata

Govt Run Buses

The main government operators are the CSTC (Calcutta State Transport Corporation), CTC (Calcutta Tramways Corporation), and WBSTC (West Bengal Surface Transport Corporation). 

Private Buses

There are numerous private operators as well, though fares are uniform across the network and the various operators directly cooperate with each other and the government.

Want to use Buses for brand promotions?

Places to Advertise

Popular areas for doing bus advertising in Kolkata

Bus advertising can be executed throughout the city depending upon your campaign needs. However, having been an emerging bus branding agency in Kolkata, we have observed some popular places in Kolkata for bus advertising.


Highways

Highways are the connecting roads to different areas in India. There are a total of 5 highways in Kolkata. Buses travel throughout Delhi cities and states, so anything advertised on them is able to reach a large number of people.

Local Roads & Traffic Areas

As bus advertisements are hard to ignore and they can reach over 80% of the population in a week. Because of traffic jams in this city, traffic signals and bus shelter dwell time, consumers are exposed to advertisements for longer periods.

Marketplaces

With such a high population, and so millions of people on the road, bus branding is suitable for both luxury and day-to-day usable brands covering shopping complexes, malls, hotels and exhibitions, local markets routes, etc.

Residential & Industrial Areas

Brands can target people living in residential and industrial areas as per the requirements of their brand. The people residing in the area can be targeted by promoting their brand in residential areas or people going for their job by promoting their brand in industrial areas.

Why Choose Us

Why Choose Ginger Media Group for Bus Advertising in Bangalore?

We Ginger Media Group are a 360 degrees marketing agency that specialises in outdoor advertising. With a deep passion for marketing and creating out-of-the-box branding solutions for our clients, we have helped several brands and businesses in their marketing efforts. With our years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

When you choose to work with us, you work with an agency that acts as more of your business partner. We take time to understand your business, your target audience, your products and services, business goals, and budget, and accordingly craft a marketing plan that is tailored just for you. Having worked across industries like FMCG, Education, Real Estate, Consumer durables, Medical, Gaming, Fashion and Apparel, Beauty, IT, we have just the right amount of experience to help you run a successful marketing campaign. We are a 360° outdoor ad agency and branding agency that provides a huge variety of outdoor advertising services. We have helped more than 150 brands PAN India level and we can't wait to help you and your business grow.

We have a robust distribution and promoter network and strong tie-ups that can help you do bus branding in India with ease. We take pride in the work we do and we do it with strong ethics.

Some reasons why you must consider bus advertising for your brand or business

You will be guaranteed an audience when it comes to bus display branding.

The location of your bus ad makes it hard to ignore.

Capture attention and put the spotlight on your message.

71% of consumers often look at buses with catchy creatives, thus proving bus advertising’s effectiveness.

Present an ad to a maximum number of people without exerting too much effort.

The advantage of bus branding is its constant availability.

We are trusted by some of the giant businesses such as Zomato, OYO, Chumbak, Unilever, Hotstar and a lot more. When you advertise with us, you advertise with an agency that works as your business partner.

Your business goals become our goals.

Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

Download our Portfolio

Frequently Asked Questions

 
1What is the minimum campaign duration for Bus Branding in Kolkata?

Usually, the minimum campaign duration of Bus Branding in Kolkata is 1 month but it can be extended according to the advertisement and advertiser’s needs.

However, you can also put your advertisements for an indefinite time on the bus but for this, you will have to take separate permission from Bus Owner & local authorities and also have to complete some paperwork regarding this.

2What are the options available for Brand Advertisement as a Bus Branding Agency in Kolkata?

There are many options available for brand advertisement as a Bus Branding Agency in Kolkata such as Bus Body Branding, Bus Back Panels, Driver seat back, Bus Interiors, etc. Because of the availability of these options, we can not only transform buses from outside but also from inside.

Bus Body Branding : Bus Body Branding is a type of branding in which a Bus Branding Agency transforms a whole Bus Body into a new style according to the needs of the advertiser and gives a new look.

Bus Back Panels : Usually, we can see Bus Back Panel Branding is done on 90% of the buses because it is one of the most commonly applied types of Bus Branding. It helps reach people from different demographics.

Driver Seat Back : Driver Seat Back can be a very good place to apply advertisements on the Bus. This can lead to brand marketing even among the people sitting inside the Bus. We can use this in double-decker buses which are mainly used as tourist buses.

Bus Interiors : Bus Interior accessories such as passenger seats, LEDs, seat belts, curtains, floor mats, cushions, window sunshades, steering wheel cover, etc. are also used for brand marketing by sticking or printing advertisements on them.

3Where Bus Advertising can be executed in Kolkata?

In Kolkata, Bus advertising can be executed in many popular areas like Chowringhee, Rajarhat, Bhowanipore, Camac Street, Park Street, Salt Lake City, etc. These are those areas where the population traveling in buses is very high and road connectivity here is also good. Kolkata is known as the “cultural capital of India”. It is the 7th most populous city in India, with a population of 4.5 million within city limits, and the 3rd most populous metropolitan area in India with a population of over 14.1 million residents. It has diverse & abundant public transportation, and buses are major players here.

Buses are the most common means of transport. Kolkata has an extensive network of government-owned and privately owned buses. CSTC (Calcutta State Transport Corporation) owned 11 depots and 782 fleets of Buses which included a complete fleet of Volvo 8400 units as well as Janus models from Ashok Leyland, the first low-floor front entry public buses in the country. They have a ridership of 20 lakhs which indirectly influences the viewership of an advertisement placed on buses. The total road length of Kolkata is 4636 kilometers which is relatively considered as lesser dense.

4How can I put my Brand on Buses in Kolkata?

First, you will have to contact an agency that can do Bus Branding successfully or that has a successful track record in Bus Branding and has previous experience with some good brands. Like you choose Ginger Media Group for this because they have a successful track record and they have worked on 175+ projects in all of India.

Then you will have to contact them and give them all the information related to your brand (such as brand name, brand logo, contact details, and other information which you wanted to include in an advertisement) which will be applied to the Bus.

5What is the Size and Design of Bus Branding in Kolkata?

In Kolkata, transit buses or city buses are more popular. City or Transit Buses have average lengths of 39’2” (11.95 m), widths of 8’4” (2.55 m), heights of 9’10” (2.99 m), and have a capacity of 29 (+1) seats with standing room for 76. There is no particular Bus suitable for any city, it all depends on your requirements and the road conditions of that city and that too varies from road to road. So, before printing, kindly confirm the sizes physically.

For designing a bus, full wrap and hoardings can be placed on Buses.

6What is Bus Wrap Advertising?

Covering the Bus Body with a cover containing an Advertisement of some company is called Bus Wrap Advertising. The advertisement can be printed on many sides, the Topside, Side panel, and Backside, Interiors. It depends on what is asked to print.

Bus wraps are the form of graphic media that are used to place on the bus. Bus wrap contains the advertisement of any company or service. Bus wrap advertising is a kind of marketing or advertising technique in which the bus body is completely or partially covered with Bus wraps.

7What is the cost of Bus Wrap Advertising in Kolkata?

Bus Branding is a cost-effective way of Advertising by which we can promote any brand effectively. Cost depends on the number of buses used to advertise and the type of Bus Branding used. It also depends on the number of months the Bus Branding Campaign is programmed.

For more details contact us at contact@gingermediagroup.com or call at +91 888 444 2846.

8How is the Bus Branding Campaign monitored in Kolkata?

There are so many ways to monitor a Branding Campaign in Kolkata. We can share the details of your Car Branding Campaign with any other Social Media Platform also such as:

E-mail: You can monitor your Bus Branding Campaign through E-mail by asking for images and details related to Bus Branding directly to the Bus Branding Agency.

WhatsApp: WhatsApp is very much helpful in monitoring the Bus Branding Campaign because it allows Bus Branding Agencies to send live locations to you. It helps monitor the engagements within a particular area.

LinkedIn: Bus branding Agencies can update customers about your business and business partners. It can also update Bus Branding Agency about customers and their preferences.

Instagram: Instagram helps to monitor the insights of your Advertisement. It is also helpful in detecting the related content to your Advertisement, Bus Branding Agency, and its work in the form of stories, hashtags, articles, and posts.

Facebook: You can also monitor your Bus Branding campaign through Facebook. We can share the images and videos of your Bus Branding Campaign through Facebook.

9Why Bus Advertising services are very preferred amongst businesses in Kolkata?

Kolkata is an important cultural and historical center of India. It is the 7th most populous city in India, with a population of 4.5 million. It has diverse & abundant public transportation; this means there can be a lot of scope for Bus advertising. Kolkata has its own various unique selling points, like its population traveling through buses, availability of transportation, cost-effectiveness, high engagement, diverse Audience, etc.

Cost-effectiveness: CSTC (Calcutta State Transport Corporation) owned 11 depots and 782 fleets of Buses in Kolkata which included a complete fleet of Volvo 8400 units as well as Janus models from Ashok Leyland, the first low floor front entry public buses in the country. So it is easy to find a bus for Bus Branding. It means that its cost will also be less.

High engagement: The total road length of Kolkata is 4636 kilometers, making Bus Advertising a high-reach medium in Kolkata.

Volume: They have a ridership of 20 lakhs per day. This will increase the probability of getting brand recognition easily.

Segmentation: While promoting your Brand through Advertising on Bus, you can easily choose the areas where you want to advertise to and what audience you want to prefer to reach.

Diverse audience: Advertisement placed on Bus attracts everyone on the road who is coming from different-different backgrounds.