Bus Branding in Delhi

In bus advertising, advertisers use buses and their infrastructure in bus advertising to reach the public with their message. The brand advertisements can be placed in or on modes of the bus. Bus branding can be done using public or private buses for advertising any brand or service. Bus advertising is often referred to as “billboards on wheels”. It is a form of transit advertising that belongs to the out-of-home advertising method.

Commercial brands may be advertised in this medium, but political and commercial campaign messages may also be delivered. Alternatively, buses may be used as part of a commercial enterprise or a political or promotional campaign.

Why choose Buses

Benefits of Bus Branding

Buses have been the most popular means of transportation in Delhi, particularly in urban areas. They are inexpensive, and available in most locations, and their operations in most cities make them the most popular mode of transportation and suitable for most businesses. Here are the reasons that tempt the brands to go for bus advertising.

Want to use Buses for brand promotions?

Available Options

Bus Branding Options Available in Delhi

Bus advertising can be done in different types and for a duration depending upon your campaign needs and budget. Some of the different types of bus advertising options in Bangalore provided by us are:

01

Inside Branding

Inside bus branding is a proven method to get in front of your target audience. In this type of bus advertising, the interiors of the bus, such as seat backs, handles, windows, and inside panels are branded. The close inside ambiance of the bus makes it almost impossible for the passengers to not see your advertisement. Inside-bus advertising is one of the common ways of doing bus advertising in Bangalore.


02

Rear Side Branding

Rear-side bus advertising is one of the highly used outdoor advertising. If you're looking to take your brand to thousands of commuters traveling in & around the city, backside bus advertising can be a good option for you. In this bus advertising, your brand is not only seen by the passengers but also by pedestrians, commuters, office goers, college students, and corporate employees, traveling outside. It is the best option to get high brand visibility.


03

Side Panel Branding

If your goal is to be seen in a large advertising space while reaching multiple areas of the city, in front of thousands of commuters, Side panel bus advertising can be a great bus advertising option for you. Buses have two side panels, left and right. Through side panel advertising, you get to put your brand out there in a large advertising space that makes it almost impossible for people to not notice your advertisement.

Target a specific audience

How to pick a location for bus advertising in Kolkata?

Buses are used by both economic and business class people, so you can reach a wide variety of people at once as per the target. 

For example, if your brand is a luxury brand, you can advertise on Volvo and other private buses covering posh areas like Alipore, Bhowanipore, Ballygunge, Salt Lake and Park Street, etc. 

And, if your brand is more of a value brand like a water purifier or a hair care brand, then local bus branding covering areas like Jadavpur, Dum Dum, Ballygunge, etc. is the best choice.

Available Buses

Types of Buses available for branding in Delhi

Want to use Buses for brand promotions?

Places to Advertise

Popular areas for doing bus advertising in Delhi

Bus advertising can be executed throughout the city depending on your campaign needs. However, having been an emerging bus branding agency in Delhi, we have observed some popular places in Delhi for bus advertising.


Highways

Highways are the connecting roads to different areas in India. There are a total of 5 highways in Delhi. Buses travel throughout Delhi cities and states, so anything advertised on them is able to reach a large number of people.

Local Roads & Traffic Areas

As bus advertisements are hard to ignore and they can reach over 80% of the population in a week. Because of traffic jams in this city, traffic signals and bus shelter dwell time, consumers are exposed to advertisements for longer periods.

Marketplaces

With such a high population, and so millions of people on the road, bus branding is suitable for both luxury and day-to-day usable brands covering shopping complexes, malls, hotels and exhibitions, local markets routes, etc.

Residential & Industrial Areas

Brands can target people living in residential and industrial areas by using Bus Advertising. The audience can be targeted based on their residential and work location and at the correct time using this technique.

Why Choose Us

Why Choose Ginger Media Group for Bus Advertising in Delhi?

We Ginger Media Group are a 360 degrees marketing agency that specialises in outdoor advertising. With a deep passion for marketing and creating out-of-the-box branding solutions for our clients, we have helped several brands and businesses in their marketing efforts. With our years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

When you choose to work with us, you work with an agency that acts as more of your business partner. We take time to understand your business, your target audience, your products and services, business goals, and budget, and accordingly craft a marketing plan that is tailored just for you. Having worked across industries like FMCG, Education, Real Estate, Consumer durables, Medical, Gaming, Fashion and Apparel, Beauty, and IT, we have just the right amount of experience to help you run a successful marketing campaign. We are a 360° outdoor ad agency and branding agency that provides a huge variety of outdoor advertising services. We have helped more than 150 brands PAN India level and we can't wait to help you and your business grow.

We have a robust distribution and promoter network and strong tie-ups that can help you do bus branding in India with ease. We take pride in the work we do and we do it with strong ethics.

Some reasons why you must consider bus advertising for your brand or business

You will be guaranteed an audience when it comes to bus display branding.

The location of your bus ad makes it hard to ignore.

Capture attention and put the spotlight on your message.

71% of consumers often look at buses with catchy creatives, thus proving bus advertising’s effectiveness.

Present an ad to a maximum number of people without exerting too much effort.

The advantage of bus branding is its constant availability.

Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

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Frequently Asked Questions

 
1What is the minimum campaign duration for Bus Branding in Delhi?

Usually, the minimum campaign duration of Bus Branding in Delhi is 1 month but it can be extended according to the advertisement and advertiser’s needs.

However, you can also put your advertisements for an indefinite time on the bus but for this, you will have to take separate permission from Bus Owner & local authorities and also have to complete some paperwork regarding this.

2What are the options available for Brand Advertisement as a Bus Branding Agency in Delhi?

There are many options available for brand advertisement as a Bus Branding Agency in Delhi such as Bus Body Branding, Bus Back Panels, Driver seat back, Bus Interiors, etc. Because of the availability of these options, we can not only transform buses from outside but also from inside.

Bus Body Branding : Bus Body Branding is a type of branding in which a Bus Branding Agency transforms a whole Bus Body into a new style according to the needs of the advertiser and gives a new look.

Bus Back Panels : Usually, we can see Bus Back Panel Branding is done on 90% of the buses because it is one of the most commonly applied types of Bus Branding. It helps reach people from different demographics.

Driver Seat Back : Driver Seat Back can be a very good place to apply advertisements on the Bus. This can lead to brand marketing even among the people sitting inside the Bus. We can use this in double-decker buses which are mainly used as tourist buses.

Bus Interiors : Bus Interior accessories such as passenger seats, LEDs, seat belts, curtains, floor mats, cushions, window sunshades, steering wheel cover, etc. are also used for brand marketing by sticking or printing advertisements on them.

3Where Bus Advertising can be executed in Delhi?

In Delhi, Bus Advertising can be executed in many popular areas like Vasant Kunj, Dwarka, Saket, Chhattarpur, Chandni Chowk, Civil Lines, Jamia Hamdard, Govindpuri, etc. These are those areas where the population traveling in buses is very high and road connectivity here is also good. Delhi is the capital city of India and the world’s second-largest urban area according to the United Nations with a population of 26 million. It is the second wealthiest city in India after Mumbai and is home to 18 billionaires and 23,000 millionaires. It is of great significance as an important commercial, cultural, political, and transport center of India.

Buses are the most popular means of transport in Delhi. It caters to about 60% of Delhi’s traveling demand. Delhi has one of the largest bus transport systems. DTC (Delhi transportation corporation) is a major bus service provider which operates the world’s largest fleet of CNG-fuelled buses. DTC runs 3 types of buses, widely differentiated based on colors i.e. red, green, and orange. The red bus is the one with the facility of AC. The second type is the green buses which are non-AC buses. The last one, the orange buses are in a collaboration between Delhi Integrated Multi-model Transit System( DIMTS) and Delhi Transport Corporation (DTC). Delhi has an extensive road network, where roads make up 20% of the land, the highest for any city in the world, and has the highest road density of 2103 kilometers per 100 square kilometers in India. The average readership of public transport buses has gone up to 41.90 lakh per day on normal days.

4How can I put my Brand on Buses in Delhi?

First, you will have to contact an agency that can do Bus Branding successfully or that has a successful track record in Bus Branding and has previous experience with some good brands. Like you choose Ginger Media Group for this because they have a successful track record and they have worked on 175+ projects in all of India.

Then you will have to contact them and give them all the information related to your brand (such as brand name, brand logo, contact details, and other information which you wanted to include in an advertisement) which will be applied to the Bus.

5What is the Size and Design of Bus Branding in Delhi?

In Delhi, coach buses are more popular. Coach Buses have average lengths of 39’4” (12 m), widths of 8’4” (2.55 m), heights of 12’6” (3.81 m), and have a capacity of 44-49 (+1) seats. There is no particular Bus suitable for any city, it all depends on your requirements and the road conditions of that city and that too varies from road to road. So, before printing, kindly confirm the sizes physically.

For designing a bus, full wrap, half wrap, and hoardings can be placed on Buses.

6What is Bus Wrap Advertising?

Covering the Bus Body with a cover containing an Advertisement of some company is called Bus Wrap Advertising. The advertisement can be printed on many sides, the Topside, Side panel, and Backside, Interiors. It depends on what is asked to print.

Bus wraps are the form of graphic media that are used to place on the bus. Bus wrap contains the advertisement of any company or service. Bus wrap advertising is a kind of marketing or advertising technique in which the bus body is completely or partially covered with bus wraps.

7What is the cost of Bus Wrap Advertising in Delhi?

Bus Branding is a cost-effective way of Advertising by which we can promote any brand effectively. Cost depends on the number of buses used to advertise and the type of Bus Branding used. It also depends on the number of months the Bus Branding Campaign is programmed.

For more details contact us at contact@gingermediagroup.com or call at +91 888 444 2846.

8How is the Bus Branding Campaign monitored in Delhi?

There are so many ways to monitor a Branding Campaign in Delhi. We can share the details of your Car Branding Campaign with any other Social Media Platform also such as:

E-mail: You can monitor your Bus Branding Campaign through E-mail by asking for images and details related to Bus Branding directly to the Bus Branding Agency.

WhatsApp: WhatsApp is very much helpful in monitoring the Bus Branding Campaign because it allows Bus Branding Agencies to send live locations to you. It helps monitor the engagements within a particular area.

LinkedIn: Bus branding Agencies can update customers about your business and business partners. It can also update Bus Branding Agency about customers and their preferences.

Instagram: Instagram helps to monitor the insights of your Advertisement. It is also helpful in detecting the related content to your Advertisement, Bus Branding Agency, and its work in the form of stories, hashtags, articles, and posts.

Facebook: You can also monitor your Bus Branding campaign through Facebook. We can share the images and videos of your Bus Branding Campaign through Facebook.

9Why Bus Advertising services are very preferred amongst businesses in Delhi?

Delhi is the largest urban area according to the UN. It has the highest road density of 22103 km/100 kilometers square in India. Delhi have its own various unique selling points, like its population traveling through Cars, availability of transportation, cost-effectiveness, high engagement, diverse Audience, etc.

Cost-effectiveness: The bus service system caters to about 60% of Delhi’s traveling demand. Delhi has one of the largest bus transport systems. So it is easy to find a bus for Bus Branding. It means that its cost will also be less.

High engagement: Delhi has an extensive road network, where roads make up 20% of the land, the highest for any city in the world, and has the highest road density of 2103 kilometers per 100 square kilometers in India, making Bus Advertising a high-reach medium in Delhi.

Volume: The average readership of public transport buses has gone up to 41.90 lakh per day on normal days. This will increase the probability of getting brand recognition easily.

Segmentation: While promoting your Brand through Advertising on Bus, you can easily choose the areas where you want to advertise to and what audience you want to prefer to reach.

Diverse audience: Advertisement placed on Bus attracts everyone on the road who is coming from different-different backgrounds.