Bus Branding in Delhi, Noida, Faridabad, Ghaziabad and Gurugram
Buses play a major role in Delhi's public transportation system. Noida, Faridabad, Ghaziabad and Gurugram are nearby cities connected to Delhi, which is a significant city. As compared to other cities, Buses in Delhi are outstanding and it connects all of the city's major locations at regular intervals.
Businesses are given the option to advertise, and these buses provide spaces for advertising that capture individuals on the go. The role of bus branding or bus advertising comes into play here. Bus branding in Delhi is a strategy for promoting any company using a bus. Bus advertising is possible using paint jobs, types of vinyl, decals, and wraps.
Some buses are even painted in full colour, which is normally done with sponsorship or by firms with huge advertising expenditures. Not sure about why or how to start bus branding in Delhi? Don’t worry, here is a guide about all you need to know about bus advertising by Ginger Media Group.
Discover the Benefits of Bus Branding in Delhi NCR
Across a broad geographic region, buses have also proven to be a highly powerful and impactful vehicle for advertising. Most cities and towns around the nation now provide bus advertising. The buses used may be local or state buses, depending on the area that the brand desires to serve.
Buses are painted in distinctive patterns and colours as part of such a marketing strategy. Using bus branding in Delhi to promote your business and attract new customers might be beneficial. Here are some amazing advantages of using bus branding in Delhi, Noida, Faridabad, Ghaziabad and Gurugram!
Higher Visibility and Greater Exposure
As thousands of people may view buses every day, bus marketing is a fantastic approach to spreading awareness of your business among the general public. Bus branding should be taken into consideration if you want to reach a wider audience as buses are one of the most popular modes of transportation in Delhi NCR.
Buses circulate in and around the city, thus several people of all ages, genders and socio-economic statuses will see the brand message every day. When marketing to a particular region, this gives businesses crucial exposure. It is just difficult to avoid or overlook this advertising medium of bus branding in Delhi, Noida, Gurugram, Faridabad, and Ghaziabad.
Targeting Diverse Audience
Buses are used by both passengers in the business and economy classes, therefore a large audience may be targeted at once. These transit advertisements are an effective technique to reach customers in a particular market. Whenever people walk into the city, they see your advertisement on buses, which helps spread the word about your company to prospective customers.
For instance, a luxury company may choose to advertise on Volvo and other private buses, but a value brand, such as a water purifier or a hair care brand, must use local bus branding.
Hard to Ignore
Buses roam all around Delhi NCR, connecting it with areas within and around it. As a result, everything advertising on buses reaches a diverse group of potential customers and is difficult to ignore. The advertisement is always hanging in front of passengers, making it hard for them to ignore it.
Unlike radio or television advertisements, individuals cannot easily switch the channel or turn off the advertisement. Everyone on the move will view a brand's eye-catching advertisement, giving them a captive audience for their message.
Effective in terms of Cost
Bus advertising is affordably priced. Transit advertisements are a more economical alternative to other outdoor media, such as billboards. It is often less expensive than other kinds of advertising and your ad will receive visibility and frequency. The price varies based on the size and location of the advertisement.
Transit vehicle is effectively a moving billboard that advertises to commuters, pedestrians, and drivers throughout the day, giving businesses far more exposure than they could obtain from a traditional billboard in a lesser amount of time and money.
Want to use Buses for brand promotions?
Top Locations for Bus Marketing or Bus Branding in Delhi
In bus advertising, buses and the infrastructure that accompanies them are the frequent media used by marketers to spread their message to the public. This usually involves advertising for commercial brands, but it may also involve spreading political campaign messaging to the general public.
A company that wants to reach the general public should consider bus branding in Delhi and its neighbouring cities like Noida, Gurugram, Ghaziabad, and Faridabad. It is also a covert method of advertising where the advertisements do not disrupt the routine of the customer but rather fall into the routine.
Bus advertising provides local public reach and street visibility. Examine the best spots for bus branding in Delhi, Noida, Ghaziabad, Faridabad, and Gurugram with Ginger Media Group to achieve improved results.
Schools and Colleges
Delhi and Noida are educational hubs with a plethora of schools and colleges having lakhs of students enrolled in them. Using buses to commute from these places to home and vice-versa are a popular mode of transportation in Delhi NCR. Marketers can use these school buses and college buses for the promotion of their products and services.
Popular educational hubs with several schools and colleges like Hudson Lane, GTB Nagar, Laxmi Nagar, Priyadarshini Vihar, Karol Bagh, Kamla Nagar, Munirka, Greater Kailash, Gandhi Nagar and Outram Line are best for using bus branding in Delhi and the best options for placing ads targeting children and college going youth.
Airports
Though the metro is available for commuting to the airports in Delhi, buses are also a convenient option for reaching airports. Advertising for airport shuttle services appears on the buses that take passengers to and from the airport and their hotels. Airport bus advertising provides frequent exposure at the airport curbside and on streets around airports.
An airport shuttle advertisement may reach a wide range of individuals both before and after a flight. Popular spots for airport bus advertising are Aerocity, inside the terminals of IGP Airport, between the terminals of IGP airport, Gurugram, Mahipalpur, Vasant Kunj, Shanti Niketan, and Palam.
Higher Traffic Locations
The great thing about transit ads is that they function as moving billboards for your company and may also get attention from people using bicycles, cars, and other modes of transportation. These advertisements will be seen by those travelling who are waiting at bus stops, walking on the street, or even trapped in traffic.
Marketers can target areas like Saket, Connaught Place, Delhi Haat, Janpat, Haus Khas, Malviya Nagar, Dwarka, Vaishali, Udyog Vihar, Mandi House, Akshardham and Shivaji Stadium for bus branding in Delhi. The advertisement has a chance to be seen by more people for a longer period, giving it more opportunity to stick in their minds and enhance recall.
Bus Stops Near Shopping Locations
Branding on bus stops can also be considered a part of bus branding. Delhi NCR is a big marketplace with some of the most famous shopping areas. Most shoppers use public transportation, and it is feasible that a commuter may alter his or her mind about purchasing a certain product after viewing an advertisement on the bus.
Areas like Rohini, Ajmeri Gate, Kashmiri Gate, Kamla Market, Delhi Haat, Sarojini Nagar, Haus Khas, Saket, Lajpat Nagar, Punjabi Bagh, Chandni Chowk, Karol Bagh, Paharganj, Shankar Market and Khari Baoli are best suited for bus branding in Delhi.
Tips and Strategies for Creating Successful Bus Branding Campaigns in Delhi NCR
Bus branding in Delhi NCR is a practical approach to safely advertise your products or services and connect with lots of people. Buses go to several areas throughout the day, making it simpler to reach every market quickly with these advertisements. With careful preparation, you can develop a standout campaign that attracts attention from onlookers and makes an impact.
Get your business recognized with bus branding in Delhi! The key ideas and tactics in this article will help you launch your campaign.
Decide who your target audience is
Bus advertising allows you to reach out to local commuters, drivers, and pedestrians. But the identification of your target market is crucial before beginning a bus branding effort. The whole campaign, from the kind of material and visuals employed to the locations where advertisements should be put, will be informed by knowing who you are attempting to target.
Age, gender, interests, and buying habits are a few considerations to think about if planning for a bus marketing strategy. An effective strategy is also one that changes over time as you experiment with various message formats and locations to polish your methods and improve outcomes.
Create a detailed schedule
The creative components and the timetable must be carefully planned to create a successful bus branding campaign in Delhi, Noida, and Gurugram. Brands should establish a tentative schedule indicating when each stage must be finished to get started. They should think about how passengers will interact with their message when they are on a moving bus stopping at different locations.
From research through implementation, ensure that everyone on the team is clear about their role in the process and any deadlines that need to be reached. They should make sure that brands prepare for unforeseen ad disruptions and surge price adjustments at this time.
Make use of your creativity in content and branding
After the foundation of your bus marketing strategy has been established, it's time to go outside the box with the content you want to display on buses. Brands should make use of those bus marketing efforts and interactive elements like QR codes, digital signs, personalized messaging, wraparound graphics, and classic poster advertisements and signage.
While using bus marketing as a part of their advertising campaign, brands should use unconventional ideas and add components to make their message stand out from the noise. Short sentences or one-liners can hold someone's interest for a little period even though their location may vary often and emphasize the main idea you want to get through.
Examine the frequency of advertising exposure
While planning your bus branding campaign, brands should not forget to consider the frequency with which it will be seen. Individuals might only pass the same bus a few times before getting off, so even if they're not travelling very far, you still want to make sure they remember your message.
While using bus advertising, brands should consider geographic targeting or numerous variations of their advertisement to increase the likelihood that people will remember it when they pass the same buses again. They may also consider components that will allow you to take advantage of the window-style sitting on public buses.
Want to use Buses for brand promotions?
Why you should use Ginger Media Group for Bus Branding in Delhi?
Looking for reliable bus branding in Delhi? Get the most out of your campaign with Ginger Media Group's expertise and customized solutions. Find out why people trust us for their transportation branding projects.
In Delhi NCR, Ginger Media Company specializes in offering innovative and successful transit branding solutions. Our team of skilled experts provides a range of services, from strategic planning and design to complete execution, to help you get the most out of your campaign. See why people choose us for their initiatives with transit branding.
Rapidly identifying solutions with an expert team
We, at Ginger Media Group, are aware of how crucial it is to be able to trust your partners in branding. To address every project with innovative solutions, Ginger Media Group has a committed, skilled and experienced team of professionals. We are aware of the difficulties and complications associated with branding transportation in India's urban setting. We have the knowledge required to swiftly develop creative thoughts and identify the best options for your company, enabling you to efficiently and effectively spread your message.
Developing fresh ideas for the best possible exposure
For your advertising requirements, Ginger Media Group can develop a specially crafted approach that enhances visibility and propels a potent brand message. We create distinctive bus branding ideas that are likely to catch people's attention by merging the aesthetic and creative talents of our team with cutting-edge technology. With our in-depth expertise in transportation branding, we can maximize the visibility of your goods on the street.
Long-term installation and prompt delivery
At Ginger Media Group, we thrive in providing quick and effective service. We recognize the value of speed in the advertising sector and the requirement to provide promptly while ensuring a secure installation. Our team is capable of handling any big work with ease. When it comes to the care of public property, we only utilize top-notch materials that are installed properly. Hence, you may relax knowing that your bus branding job will be completed accurately and effectively.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.
Other advertising services available in Delhi NCR
Frequently Asked Questions
Usually, the minimum campaign duration of Bus Branding in Delhi is 1 month but it can be extended according to the advertisement and advertiser’s needs.
However, you can also put your advertisements for an indefinite time on the bus but for this, you will have to take separate permission from Bus Owner & local authorities and also have to complete some paperwork regarding this.
There are many options available for brand advertisement as a Bus Branding Agency in Delhi such as Bus Body Branding, Bus Back Panels, Driver seat back, Bus Interiors, etc. Because of the availability of these options, we can not only transform buses from outside but also from inside.
Bus Body Branding : Bus Body Branding is a type of branding in which a Bus Branding Agency transforms a whole Bus Body into a new style according to the needs of the advertiser and gives a new look.
Bus Back Panels : Usually, we can see Bus Back Panel Branding is done on 90% of the buses because it is one of the most commonly applied types of Bus Branding. It helps reach people from different demographics.
Driver Seat Back : Driver Seat Back can be a very good place to apply advertisements on the Bus. This can lead to brand marketing even among the people sitting inside the Bus. We can use this in double-decker buses which are mainly used as tourist buses.
Bus Interiors : Bus Interior accessories such as passenger seats, LEDs, seat belts, curtains, floor mats, cushions, window sunshades, steering wheel cover, etc. are also used for brand marketing by sticking or printing advertisements on them.
In Delhi, Bus Advertising can be executed in many popular areas like Vasant Kunj, Dwarka, Saket, Chhattarpur, Chandni Chowk, Civil Lines, Jamia Hamdard, Govindpuri, etc. These are those areas where the population traveling in buses is very high and road connectivity here is also good. Delhi is the capital city of India and the world’s second-largest urban area according to the United Nations with a population of 26 million. It is the second wealthiest city in India after Mumbai and is home to 18 billionaires and 23,000 millionaires. It is of great significance as an important commercial, cultural, political, and transport center of India.
Buses are the most popular means of transport in Delhi. It caters to about 60% of Delhi’s traveling demand. Delhi has one of the largest bus transport systems. DTC (Delhi transportation corporation) is a major bus service provider which operates the world’s largest fleet of CNG-fuelled buses. DTC runs 3 types of buses, widely differentiated based on colors i.e. red, green, and orange. The red bus is the one with the facility of AC. The second type is the green buses which are non-AC buses. The last one, the orange buses are in a collaboration between Delhi Integrated Multi-model Transit System( DIMTS) and Delhi Transport Corporation (DTC). Delhi has an extensive road network, where roads make up 20% of the land, the highest for any city in the world, and has the highest road density of 2103 kilometers per 100 square kilometers in India. The average readership of public transport buses has gone up to 41.90 lakh per day on normal days.
First, you will have to contact an agency that can do Bus Branding successfully or that has a successful track record in Bus Branding and has previous experience with some good brands. Like you choose Ginger Media Group for this because they have a successful track record and they have worked on 175+ projects in all of India.
Then you will have to contact them and give them all the information related to your brand (such as brand name, brand logo, contact details, and other information which you wanted to include in an advertisement) which will be applied to the Bus.
In Delhi, coach buses are more popular. Coach Buses have average lengths of 39’4” (12 m), widths of 8’4” (2.55 m), heights of 12’6” (3.81 m), and have a capacity of 44-49 (+1) seats. There is no particular Bus suitable for any city, it all depends on your requirements and the road conditions of that city and that too varies from road to road. So, before printing, kindly confirm the sizes physically.
For designing a bus, full wrap, half wrap, and hoardings can be placed on Buses.
Covering the Bus Body with a cover containing an Advertisement of some company is called Bus Wrap Advertising. The advertisement can be printed on many sides, the Topside, Side panel, and Backside, Interiors. It depends on what is asked to print.
Bus wraps are the form of graphic media that are used to place on the bus. Bus wrap contains the advertisement of any company or service. Bus wrap advertising is a kind of marketing or advertising technique in which the bus body is completely or partially covered with bus wraps.
Bus Branding is a cost-effective way of Advertising by which we can promote any brand effectively. Cost depends on the number of buses used to advertise and the type of Bus Branding used. It also depends on the number of months the Bus Branding Campaign is programmed.
For more details contact us at contact@gingermediagroup.com or call at +91 990 247 8800.
There are so many ways to monitor a Branding Campaign in Delhi. We can share the details of your Car Branding Campaign with any other Social Media Platform also such as:
E-mail: You can monitor your Bus Branding Campaign through E-mail by asking for images and details related to Bus Branding directly to the Bus Branding Agency.
WhatsApp: WhatsApp is very much helpful in monitoring the Bus Branding Campaign because it allows Bus Branding Agencies to send live locations to you. It helps monitor the engagements within a particular area.
LinkedIn: Bus branding Agencies can update customers about your business and business partners. It can also update Bus Branding Agency about customers and their preferences.
Instagram: Instagram helps to monitor the insights of your Advertisement. It is also helpful in detecting the related content to your Advertisement, Bus Branding Agency, and its work in the form of stories, hashtags, articles, and posts.
Facebook: You can also monitor your Bus Branding campaign through Facebook. We can share the images and videos of your Bus Branding Campaign through Facebook.
Delhi is the largest urban area according to the UN. It has the highest road density of 22103 km/100 kilometers square in India. Delhi have its own various unique selling points, like its population traveling through Cars, availability of transportation, cost-effectiveness, high engagement, diverse Audience, etc.
Cost-effectiveness: The bus service system caters to about 60% of Delhi’s traveling demand. Delhi has one of the largest bus transport systems. So it is easy to find a bus for Bus Branding. It means that its cost will also be less.
High engagement: Delhi has an extensive road network, where roads make up 20% of the land, the highest for any city in the world, and has the highest road density of 2103 kilometers per 100 square kilometers in India, making Bus Advertising a high-reach medium in Delhi.
Volume: The average readership of public transport buses has gone up to 41.90 lakh per day on normal days. This will increase the probability of getting brand recognition easily.
Segmentation: While promoting your Brand through Advertising on Bus, you can easily choose the areas where you want to advertise to and what audience you want to prefer to reach.
Diverse audience: Advertisement placed on Bus attracts everyone on the road who is coming from different-different backgrounds.