Bus Branding in Bangalore

Bus advertising in Bangalore is one of the effective ways to market your brand. Bangalore which is the 3rd most populous city in India and the most prominent IT center in the country is apt for bus brandings such as Volvo bus advertising, BMTC bus branding, AC bus advertising, and Non-AC Bus advertising. Out-of-Home (OOH) advertising in Bangalore is a highly popular mode of advertising for brands and businesses as the city boasts a total population of more than 13 million and a wealth of $320 million. Bangalore is home to millions of working professionals who constantly commute for work purposes. This makes bus advertising in Bangalore a good marketing strategy to reach ever-growing urban consumers.

Bus wrap advertising in Bangalore opens up opportunities for brands to reach every nook and corner of the city at multiple times of the day. It is a super cost-effective medium of outdoor advertising to execute in a metro city like Bangalore. Being the 2nd fastest-growing metropolitan, Bangalore is a popular choice for doing outdoor advertising. Over 50 lakh people commute every day in Bangalore, and 2.5 million people commute using road sharing such as taxis, and autos. Transport such as BMTC buses, Volvo buses, auto-rickshaws, and taxis are highly used by people. Bus advertising in Bangalore can help brands drive high brand visibility and exposure. BMTC buses in Bangalore being the primary mode of transport have a daily ridership of 35.8 lakh.

Why choose Buses

Benefits of Bus Branding

Bus advertising offers numerous benefits to brands and businesses. The cost per impression bus branding offers even in metro cities like Bangalore, Mumbai or Delhi is one of the lowest. Here are some of the benefits of bus advertising:

High Brand Exposure

Bus advertising in Bangalore or any other metro city is proven to generate high brand visibility. As per the Indian census data, Buses are among the primary modes of transport in many urban cities of the country. The public bus sector serves approx 70 million passengers daily. Through bus advertising, you not only reach the passengers but also get seen by thousands of outside commuters and pedestrians. This increases brand exposure. Getting in front of your target audience multiple times a day also helps build a great top-of-the-mind recall.

High Return on Investment

Bus branding or advertising can help you make the most out of your outdoor advertising campaign. With most adults spending 70% of their time outdoors, transit media advertising like bus branding is a super cost-effective method to reach a large population. Buses unlike many other digital banners are highly unavoidable and cannot be "skipped." It helps you reach a diverse audience and appeals to all age groups. Their large size, bold colors, and graphics leave a long-lasting impact. Hence bus branding can help you generate high ROI.

Faster Brand Outreach

One of the reasons why brands prefer to do transit advertising is because of the fast reach it provides. In ever-growing metropolitan cities like Bangalore, people are constantly moving and commuting for work. Bus advertising in Bangalore or other metro cities can help you do fast outreach as buses are one of the primary modes of transportation in most cities today serving approx 70 million passengers a day. An average urban bus travels 150 to 300 km per day and is on the road for 9-12 hours. This provides an opportunity to reach a large number of people in a short time.

Want to use Buses for brand promotions?

Reasons for choosing Bangalore

Why Bus advertising is one of the best options in Bangalore

As a successful and emerging bus advertising agency in Bangalore, we have found bus advertising in Bangalore highly favorable as the city has a lot of advantageous demographics to offer.

Here are some of the reasons why you should do full wrap bus advertising or bus branding in Bangalore:

✔ BMTC buses are the primary mode of transportation in Bangalore. Hence bus advertising here can be highly favorable.

✔ Bangalore is the 2nd fastest-growing metropolitan in India. Bus advertising here can help brands capture a prominent Indian market share.

✔ Bus advertising in Bangalore is super cost-effective given the cost per impression you get in return for reaching an urban, economic population.

✔ Buses in Bangalore being a primary mode of transportation serve more than 35 lakh passengers daily. Hence bus advertising in Bangalore can a great advertising medium to increase your brand reach.

Available Options

Bus Branding Options Available in Bangalore

Bus advertising in Bangalore can be done in different types and for a duration depending upon your campaign needs and budget. Some of the different types of bus advertising options in Bangalore provided by us are:

01

Inside Branding

Inside bus branding in Bangalore or any other city is a proven method to get in front of your target audience. In this type of bus advertising, the interiors of the bus, such as seat backs, handles, windows, and inside panels are branded. The close inside ambiance of the bus makes it almost impossible for the passengers to not see your advertisement. Inside-bus advertising is one of the common ways of doing bus advertising in Bangalore.


02

Rear Side Branding

Rear-side bus advertising is one of the highly used outdoor advertising. If you're looking to take your brand to thousands of commuters traveling in & around the city, backside bus advertising can be a good option for you. In this bus advertising, your brand is not only seen by the passengers but also by pedestrians, commuters, office goers, college students, and corporate employees, traveling outside. It is the best option to get high brand visibility.


03

Side Panel Branding

If your goal is to be seen in a large advertising space while reaching multiple areas of the city, in front of thousands of commuters, Side panel bus advertising can be a great bus advertising option for you. Buses have two side panels, left and right. Through side panel advertising, you get to put your brand out there in a large advertising space that makes it almost impossible for people to not notice your advertisement.

Available Buses

Types of Buses available for branding in Bangalore

Bangalore as of today has a road length of 10,200 km. BMTC (Bangalore Metropolitan Transport Corporation) buses which include AC Volvo buses named Vajra and Vayu Vajra serve 35.8 lakh people per day. Here are some of the types of buses you can use for advertising in Bangalore:

Want to use Buses for brand promotions?

Places to Advertise

Popular areas for doing bus advertising in Bangalore

Bus advertising in Bangalore can be executed throughout the city depending upon your campaign needs. However, having been an emerging bus branding agency in Bangalore, we have observed some popular places in Bangalore for bus advertising.


Why Choose Us

Why Choose Ginger Media Group for Bus Advertising in Bangalore?

Ginger Media Group is one of the emerging outdoor ad agencies in India and an experienced bus branding agency in Bangalore that can offer you the best bus advertising cost in Bangalore, the most competitive bus advertising rates in Bangalore, and PAN India. We can offer you bus advertising in different options such as bus full wrap advertising, bus inside advertising, bus side panels advertising, and bus backside advertising depending upon your needs. The duration of the campaign can also be customized as per your requirements.

We have tie-ups with some of the best Indian bus advertising manufacturers in Bangalore and having our in-house manufacturing units helps us ensure high quality and provide the best bus advertising rates in Bangalore. We have a strong network connection throughout Bangalore. Hence we can provide you with a huge variety of advertising location options. We cover all the areas of Bangalore and can help you do effective bus advertising. Apart from bus advertising, we can also help you do bus shelter branding and advertising. We are a trusted outdoor ad agency that has worked with clients including OYO, Chumbak, Unilet, Uber Eats, Uber Moto, ABP Live, Pulse, Pizza Hut & more.

Frequently Asked Questions

 
1What is the minimum campaign duration for Bus Branding in Bangalore?

Usually, the minimum campaign duration of Bus Branding in Bangalore is 1 month but it can be extended according to the advertisement and advertiser’s needs.

However, you can also put your advertisements for an indefinite time on the bus but for this, you will have to take separate permission from Bus Owner & local authorities and also have to complete some paperwork regarding this.

2What are the options available for brand advertisement as a Bus Branding Agency in Bangalore?

There are many options available for brand advertisement as a Bus Branding Agency such as Bus Body Branding, Bus Back Panels, Driver seat back, Bus Interiors, etc. Because of the availability of these options, we can not only transform buses from outside but also from inside.

  • Bus Body Branding : Bus Body Branding is a type of branding in which a Bus Branding Agency transforms a whole Bus Body into a new style according to the needs of the advertiser and gives a new look.
  • Bus Back Panels : Usually, we can see Bus Back panel Branding is done on 90% of the buses because it is one of the most commonly applied types of Bus Branding. It is helpful in reaching people from different demographics.
  • Driver Seat Back : Driver Seat Back can be a very good place to apply advertisements in the Bus. This can lead to brand marketing even among the people sitting inside the Bus. We can use this in double-decker buses which are mainly used as tourist buses.
  • Bus Interiors : Bus Interior accessories such as passenger seats, LEDs, seat belts, curtains, floor mats, cushions, window sunshades, steering wheel cover, etc. are also used for brand marketing by sticking or printing advertisements on them.
3Where Bus Advertising can be executed in Bangalore?

In Bangalore, Bus advertising can be executed in many popular areas like Jayanagar, Koramangala, JP Nagar, Basweshwar Nagar, Vasant Nagar, Shanti Nagar, etc. These are those areas where the population traveling in buses is very high and road connectivity here is also good. Bangalore is known as “the Silicon Valley of India” is the 3rd most populous city and 5th most populous urban agglomeration of the country and 18th most populous city in the world.

As of September 2019, BMTC (Bangalore Metropolitan Transport Corporation) operates a fleet of 6023 buses and has a daily ridership of 35.8 lakh. BMTC also has 825 air-conditioned Volvo buses branded as “Vajra”. As of today, Bangalore has a road network of 10,200 kilometers, according to a report by Global Mobility Monitor Network, making Bus advertising a high-reach medium. However, Bangalore’s road density is only 8.2kilometre per square kilometer, almost one-third of the national capital (21.6 kilometers per square kilometer). Apart from this, 48,899 private buses are operating in Bangalore and they are carrying 10 million passengers daily. City’s poor road density is an indicator of congestion and frequent traffic jams because of which people spend more time on the road and then they are not able to ignore the advertisements placed on the buses. Due to this, the viewership of the advertisement also increases.

4What are the various types of Branding opportunities available which can be done with Bus Branding in Bangalore?

Along with Bus branding, various types of Branding opportunities available in Bangalore are Bus Shelter Branding, Look Walker Branding, Malls/cinemas, Cup Branding, Bus Body Branding, Back Panel Branding, Packaging, Clothing, Bus Interior Branding, Cushion Branding, etc.

Our made advertisements will add shine to your brand and make your wraps stand out.

5How can I put my Brand on Buses in Bangalore?

First, you will have to contact an agency that can do Bus Branding successfully or who has a successful track record in Bus Branding and has previous experience with some good brands. Like you choose Ginger Media Group for this because they have a successful track record and they have worked on 175+ projects in all of India.

Then you will have to contact them and give them all the information related to your brand (such as brand name, brand logo, contact details, and other information which you wanted to include in an advertisement) which will be applied to the Bus.

6What is the size and Design of Bus Branding in Bangalore?

In Bangalore, coach buses are more popular. Coach Buses have average lengths of 39’4” (12 m), widths of 8’4” (2.55 m), heights of 12’6” (3.81 m), and have a capacity of 44-49 (+1) seats. There is no particular Bus suitable for any city, it all depends on your requirements and the road conditions of that city and that too varies from road to road. So, before printing, kindly confirm the sizes physically.

For designing a bus, full wrap, and detailed branding can be placed on Buses.

7What is Bus Wrap Advertising?

Covering the Bus Body with a cover containing Advertisement of some company is called Bus Wrap Advertising. The advertisement can be printed on many sides, the Topside, Side panel, and Backside, Interiors. It depends on what is asked to print.

Bus wraps are the form of graphic media that are used to place on the bus. Bus wrap contains the advertisement of any company or service. Bus wrap advertising is a kind of marketing or advertising technique in which the bus body is completely or partially covered with bus wraps.

8What is the cost of Bus Wrap Advertising in Bangalore?

Car Branding is a cost-effective way of Advertising by which we can promote any brand effectively. Cost depends on the number of buses used to advertise and the type of Bus Branding used. It also depends on the number of months the Bus Branding Campaign is programmed.

For more details contact us at contact@gingermediagroup.com or call at +91 888 444 2846.

9How is the Bus Branding Campaign monitored in Bangalore?

There are so many ways to monitor a branding campaign in Bangalore. We can share Bus Branding images along with Bus details with you through E-mail, WhatsApp, Facebook, Instagram, LinkedIn, etc. And if required we can also share the same with any other Social Media Platform.

  • E-mail: You can monitor your Bus Branding Campaign through E-mail by asking for images and details related to car branding directly to the car branding agency.
  • WhatsApp: WhatsApp is very much helpful in monitoring the Bus Branding Campaign because it allows Bus Branding Agency to send live locations to you. It helps monitor the engagements within a particular area.
  • LinkedIn: Bus branding Agencies can update customers about your business and business partners. It can also update Bus Branding Agency about customers and their preferences.
  • Instagram: Instagram helps in monitoring the insights of your Advertisement. It is also helpful in detecting the related content to your Advertisement, Bus Branding Agency, and its work in the form of stories, hashtags, articles, and posts.
  • Facebook: You can also monitor your Bus Branding campaign through Facebook. We can share the images and videos of your Bus Branding Campaign through Facebook.
10Why Bus Advertising services in Bangalore are very preferred amongst businesses?

Bangalore is the IT hub of India and is known for its nightlife. It is the 3rd most populous city and 5th most populous urban agglomeration of the country and the 18th most populous city in the world. Bangalore have their own various unique selling points, like its population travelling through buses, availability of transportation, cost-effectiveness, high engagement, diverse Audience, etc.

  • Cost-effectiveness: Since BMTC (Bangalore Metropolitan Transport Corporation) operates a fleet of 6023 buses, so it is easy to find a bus for Bus Branding. It means that its cost will also be less.
  • High engagement: Bangalore has a huge road and highway network of 10,200 kilometers, making Bus Advertising a high-reach medium in Bangalore.
  • Volume: BMTC (Bangalore Metropolitan Transport Corporation) operates a fleet of 6023 buses and has a daily ridership of 35.8 lakhs. Apart from this, 48,899 private buses are operating in Bangalore and they are carrying 10 million passengers daily. This will increase the probability of getting brand recognition easily.
  • Segmentation: While promoting your Brand through Advertising on Bus, you can easily choose the areas where you want to advertise to and what audience you want to prefer to reach.
  • Diverse audience: Advertisement placed on Bus attracts everyone on the road who is coming from different-different backgrounds.