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Lift Branding
One of the most important aspects of running a prosperous business is marketing your products and services. In the excitement of doing this, many business owners tend to allocate more of their operating budget toward marketing. As they begin to see their advertising expense climb, a sense of fear begins to plague them.
Somewhere in the lifecycle of your marketing campaign, if you want to exempt yourself from falling victim to wasteful advertising spending, here are a few strategies you can deploy:
Coffee cup advertising is a classic example of this. If the target group for your product or service includes people working in plush offices or IT parks, the medium subtly takes your brand to them in the right location and engages with them at the right time (tea breaks) when they’re more receptive to react to a marketing message.
Doughnut-giant, Krispy Kreme entirely resorted to word-of-mouth marketing and had sales topping $1.07 billion in a year. In lieu of expensive TV spots and print ads, they leveraged their five million Facebook followers.
It’s important to remember that your business needs will fluctuate over time. Your current marketing budget is never permanent. Even if you get rid of a strategy now, you can always analyse the pros and cons of it and reintroduce it as per your budget down the line. Whichever route you take, it’s important to invest wisely in your business marketing.
CONTACT; GINGER MEDIA GROUP
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