What is a backlink?

Backline refers to the process of aligning another website with your main website. Backlinks are like those backbones which support and give a better reason and explanation to your content. They make your content material more valuable and beneficial for the users. They are one of the most powerful SEO tools that offer conversion.

How does it help?

• They enhance the quality of the content to, in turn, obtain a higher ranking.
• An increased number of referencing domains helps better
• It links another brand with yours, making your brand a respectable one
• Enhance brand authority
• Provides brand recognition
• The digital ‘thumbs-up’ that provides a signal to the search engines

The ideal way to create a backlink is to develop a more comprehensive connection across social media. You must look into the posts and have an active comment and feedback section. Contact and engage in forums for the same.

Let us have a look at the :

7 Ways to create backlinks for a new website

1. Write Guest Posts

Specific tactics need to be followed while writing a guest post. It should be taken care that guest posts are written for the other company, therefore should be tailored accordingly.

Guest posts also benefit you as well, as they provide better exposure and broader promotion scope.

Also another thing that can be done is to create for another audience. So it would help if you focused on modifying your content accordingly.

The two most common and convenient ways of guest posting are

2. Google search

Using Google Search, you can get a list of websites showing a list of accepting guest writers. 

• your keyword(s) + inurl:write-for-us
• your keyword(s) + guest-posts
• your keyword(s) + inurl:guest-post-guidelines
• your keyword(s) + become a contributor
• your keyword(s) + contribute
• your keyword(s) + become an author

3. Twitter search

Twitter search is also a powerful tool for this. 

What is to be done?

• guest post
• guest article
• guest author

 You can now find websites that accept guest writers.

At the same time, you can include your blogs as references in the guest posts. Remember, it is not just about producing content; to reach higher, you have to be active enough!

4. Backlinks through infographics

There are numerous infographics for numerous topics over the net!

An infographic of better design and better information is what takes you ahead.

At the same time, there should be an element of creativity to make your visuals stand out eventually.

Designing an infographic

Once your content is prepared and you start working on infographics…pause for a moment!

Use google or Pinterest to search for the infographics related to your article topic.

Observe the infographics that have gone viral and then find similar ones after calculating the stats.

You would come across different infographics that are popular and engaging.

This may help:)

Some good infographic examples

5. The Skyscraper Technique

The Skyscraper technique is an effective link-building strategy in today’s time. It helps overcome weaknesses and creates a better and more exciting content idea. This technique calls for a focused and targeted approach, which is gaining importance. It gives you an edge to jump over the competition. It aids in directly reaching the publishers.

Executing Skyscraper technique

• The first step is to find relevant content which has several backlinks.
• Use site explorer and content explorer for the same
• Through URLs, you can see the strength of your target page.
• It delivers the influence of a target page’s backlink profile on a logarithmic scale from 0 to 100, with 100 being the highest.
• Improve the length, freshness, design base, and depth of the content you write.

6. Promote your content

Preparing your content is essential, but not enough. Once content preparation is done, you must focus on its promotion.

Let’s look at how this can be done.

• Go to Google
• Search for keywords roundup
• Google would then display various websites that have done a roundup of content that is relevant or similar to your content.
• Afterwards, contact the publishers of those articles.
• Please show them your article, and give a short and exciting introduction.
• And also, share your website link.

Remember, good publishers, are always in search of good writers.

In this way, you give them a good opportunity and ease their work.

7. Send ‘feeler emails.’

Make it a habit to send an initial email to your subscribers. This has to be done 7-8 days before the launching of the new write-up.

The writers who then want to come forward to pitch would make a move. You could analyze better how many writers are coming ahead.

You can ask for their confirmation and share valuable insights on the needed subjects.

Conclusion

Without these backlines, your website becomes relatively isolated and indifferent. It confines your horizon and reduces the scope of customer attention as they do not get an actionable and realistic outcome. Using the above backlinks could prove to be beneficial for your business in the long run. For example, if you display the best places to visit in India, you could add some hotel links. This way, people would like to be at your website and encourage their friends and family to do the same.