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One of the largest cab aggregators operating in India, Uber recently launched a bike taxi service in the city of Chandigarh. The service was first launched in Bangalore in March 2016, followed by Gurgaon, Goa, Noida, Rajasthan, Gujarat, Faridabad, Hyderabad and Ahmedabad. As of July 2017, UberMOTO completed 2 million trips across these cities in India. The service soon will extend to Mohali as well.
With the growing number of two-wheelers on the road, looks like India is soon adopting the Southeast Asian style of bike taxis such as Go-Jek. It is popularly referred to as ‘Baxi’s’, and the base fare starts at Rs. 20 for the first 3 kilometres, followed by Rs. 5/km. Using UberMOTO not only helps commuters save time but also is a pocket-friendly medium for travelling, especially for short distances.
Nitish Bhushan, General Manager, Uber Chandigarh said that UberMOTO is a by-product of ‘Apni Gaddi Apna Rozgar’ scheme by the Punjab Government. Under the scheme, the government plans on providing commercial two-wheelers to unemployed youth at subsidised rates. This initiative will further make bike taxis a source of livelihood for India’s youth.
Apart from UberMOTO, there are many other bike taxi start-ups in India, namely – Baxi, M-Taxi, Rapido, Bikxie, Hey Bob, and NOW Bike Taxi, among many others.
How does UberMOTO work?
Booking an UberMOTO ride is extremely simple, just like any other Uber ride.
- Once the pickup location and payment method have been entered, riders receive details of the motorbike and driver.
- The driver will have one helmet for themselves and one for the rider, as it is mandatory by law.
- All the necessary passenger safety measures are taken by UberMOTO.
- Every bike taxi is fitted with a GPRS system to track the movement of the two-wheeler.
- At the end of the trip, the rider can pay by cash/credit card/debit card or any other payment mode accepted by the company.
UberMOTO is available only between 8 AM – 10 PM, 7 days a week.
UberMOTO Brand Campaign Chandigarh
Considering the growing popularity of bike taxis in India, UberMOTO was looking at something different to reach their target audience in Chandigarh, which mainly included college students and corporate professionals. To create familiarity and urge people to use their service, GingerCup carried out a cup advertising campaign to announce the launch of UberMOTO in Chandigarh.
UberMOTO branded paper cup ads were distributed in all the 56 sectors of Chandigarh, Punjab University, IT Parks, Corporate offices, tea stall vendors, street food stalls, Bank Square Sectors and many other high-traffic areas that would attract attention.
The bright orange paper cups designed by GingerCup carried the slogan ‘Jaldi ho to UberMOTO karo’. The main aim of the campaign was to urge youngsters to use bike taxis to travel short and long distances.
The trend of bike taxis is still catching up with various cities in India but has instantly become a hit with the youth owing to its convenience and affordability. UberMOTO will soon launch in Tier II and Tier III cities of India, ensuring faster and better connectivity to everyone.
GingerCup has carried out similar paper cup advertising campaigns for the launch of UberPOOL in Pune and Ludhiana.