Transit media advertising comprises placing advertisements on means of public transportation to ensure that your product does meet the public eye. With the advent of ad blockers and people opting for ad-free experiences almost everywhere, transit advertising has become today’s best form of advertising. With transit media, your product is bound to reach an average of 30 million people daily. Of these, roughly 80% end up remembering the product, and 60% lookup it on the internet. Amazing right?

The potential of transit media is vast, but it is also essential to understand its advantages. They include- 

• Geographical advantage: With the advertisement covering a large geographical area, your product is bound to reach far and wide and create a mark.
• Cost-effective: This means of advertising is very cost-effective in terms of its benefits. It gives a good return on investment.
• Better Exposure: With your product reaching many people repeatedly, it provides good exposure to your brand and ensures that the consumers know all about your products.

Having put forth these advantages, it is also essential to understand how your product will land up in transit and what steps you can take to ensure that it is well exposed to the public eye. The following article will concentrate on just that and make your life simpler in various ways!

Choosing the Right Medium

It’s critical to pick the appropriate medium to ensure adequate exposure for your brand. Deciding between billboards, digital media, or mobile service targeting can be tedious. If you are placing your advertisement on a train or an aeroplane, it will have lesser time to catch the public eye, and hence it should be very catchy and have less than 160 words so that the customer can at least read the complete advertisement. 

Similarly, if you are placing your advertisement inside a means of transit, it will have ample time to catch the public eye and hence can be a bit long. Choose the suitable medium of advertisement once you figure out who your target audience is. 

Choosing the Right Location

All transit ads cover a specific geographical region. However, we must understand that it is more likely to get customers from areas nearby to your business than from parts that are far away. Hence, spreading money on transit ads that ply routes far from your company is pointless. It also is essential to know your target audience and plan campaigns accordingly. 

For Example: if you are a healthcare provider, it is good to ensure that you place advertisements on transport plying near the gyms, dental clinics, etc. since those people are bound to be more health-oriented and will definitely remember the ad and will more likely help the practice to grow. 

Choosing the Right Target Audience

Depending on who your business aims at, it becomes pretty easy to choose the target audience. If you desire to cater to the needs of the middle class, placing advertisements in high-end stores is pointless, and spending useless money. Similarly, if your product caters to upper-class people, placing ads in autos and buses is pointless since those people are doubtful about travelling by these methods. 

Once you are clear about who your product caters to, the decisions about the marketing of the product will become radically easier. 

Choose a Format

Depending upon your chosen means of transport for advertising, the next task is selecting the correct format. There are various formats available for advertising nowadays. For Example, The potential designs on the buses’ exterior include “kings,” “queens,” “tails,” and larger sizes, including full wraps. The formats used inside the buses are Michelangelo and inside car cards.

Deciding the correct format for advertising your product will be determined by the exposure needed and the length of your ad. Longer ads with more words will require a longer exposure time to register themselves. At the same time, the ads that are catchy and short require radically lesser exposure time to leave a mark. It is essential to decide on the advertisement accordingly. 

Calculate your Budget and Duration

Before launching an advertisement, it is essential to calculate your budget to ensure that the expenditure can be covered by the revenue generated. It is also necessary to calculate the amount of time you would like to advertise your product. The ideal duration is 12 weeks to ensure that your product registers a mark in the customers’ minds and does not become too repetitive for the audience.

Conclusion

While transit media offers an excellent way of advertising your product, it is essential to know the process well and to ensure that you get a good return on investment. Transit media helps your product reach millions and leave a mark on people’s minds. Transit media has revolutionized the advertising market and is currently the most popular way of advertising products. 

We hope that the article above did help clarify the simple steps to follow to make your advertising campaign a huge success. Transit media advertising is the way for small and large business owners. It ensures that your audience cannot ignore your product as they would when flipping quickly through a magazine or fast-forwarding advertisements on their television sets. 

We at Ginger Media Group understand that not everyone has the time to brainstorm ideas and work on their implementation. We would love to assist and make the task radically simpler for you!

Please feel free to drop us a comment to suggest what you would like to see more of. 🙂

Suppose you are a medium or a large-sized business in India, looking to do sustainable, profitable, effective offline marketing, OOH advertising, BTL activation, auto branding, bus branding, RWA, or anything that has to do with traditional media and offline marketing. In that case, branding calls us at +91-8884442846 or email us at contact@gingermediagroup.com.

We would be happy to assist you.  

We at Ginger Media Group understand that not everyone has the time to brainstorm ideas and work on their implementation. We would love to assist and make the task radically simpler for you!

Please feel free to drop us a comment to suggest what would you like to see more of. 🙂

If you are a medium or a large-sized business in India, looking to do sustainable, profitable, effective offline marketing, OOH advertising, BTL activation, auto branding, bus branding, RWA, or anything that has to do with traditional media and offline marketing, branding gives us a call at +91-8884442846 or drop us an email at contact@gingermediagroup.com.

We would be happy to assist you.