Today, a brand is more important than any time in the past 100 years. Beyond a memorable logo, good branding is known to increase the value of a company.
What’s more important: brand awareness or sales? Should the focus be to make brands known to potential customers or to simply acquire leads and generate sales?
Only when you make an effort to make your brand known to your potential customers will you be able to make sales and ultimately generate revenue.
Let’s put it this way – brand awareness is the springboard or foundation to your marketing efforts and subsequently your sales.
Even though products have lifecycles, brands outlive products. While they create uniform quality, they also build an experience and credibility.
Branding on a paper cup is the ideal way to help people identify and recall your company’s brand. There may be hundreds of producers with similar products to yours, however, the kind of marketing strategy you adopt is what shapes your brand awareness and brand recall.
For example, think of luxury cars. For sure, three to five brand names would have popped up in your mind in the very first second after being asked. That’s because certain brands have such an impact on our lives that they get etched in our memory forever.
Building a strong brand is important because it:
As you can see, brand awareness is the forerunner to more sales. Focussing on just getting leads with little to no focus on awareness may bring results in the short-term. However, if you want to see results in the long-run, you need to integrate brand awareness and sales in your strategy as both their roles are complimentary.
Please provide your contact details so that our experts can contact you.