To succeed in online marketing, your website must attract consumers and clients consistently. In other words, your website should be working. But how do you know whether your website is working or not?

For this, there are website metrics that you need to track. But, with so many metrics at your disposal, it gets confusing what metrics you should focus on. Some of them are relatively self-explanatory, while others call more some sort of background knowledge. Some metrics that may seem important currently may not matter in the long run. 

Therefore, to help you out on this front, I have developed a few metrics that should be tracked to ensure your website is running and your business and brand are growing. 

Traffic source 

When you track traffic sources, you can figure out where your traffic is coming from rather than simply utilizing volume alone.

This matters as it permits you to determine where your website visitors are coming from; organic search, social media, or referrals. In a perfect world, you must have an equal weight pack concerning traffic sources. Assuming it’s inclined to favour a particular source, you can change your content strategy to rebalance.

Visit Google Analytics > Acquisition > All Traffic > Channels to view your traffic sources.

Unique visitors

This term alludes to a single browser program that has gotten to your site over a predetermined period that can vary from every day to week or month. This measurement is significant as it shows growth and development.

While there is benefit in recurrent return guests, on the off chance that you are centred around brand development, you need to see your number of unique guests rising consistently.

This particular measurement is effectively distinguishable through the Audience tab in Google Analytics account.

Bounce rate 

This measurement alludes to the number of clients leaving your site soon after showing up. As well as affecting transformations and general execution. A high bounce rate can contrarily affect SEO since it can fill in as a pointer that your site isn’t delivering what it has guaranteed.

To observe your bounce rate through Google Analytics, go to Behavior> Site Content > Landing Pages Report, then, at that point, look down to see bounce rates for individual pages.

Some tips to reduce bounce rate – 

• Make your content more accessible with intelligent formatting. 
• Optimize for relevance. Find middle ground on what they want to hear and what you want to say, and make content based on that. 
• A single, simple call to action is always better than multiple. 
• Optimize your site for mobile

Conversion rate

Convert, convert, convert is a typical mantra in the marketing scene. Whenever you track your conversion rate, you gain viability into the nature of your leads and how compelling your site is in general.

For instance, assuming you have a low conversion rate and a high traffic rate, you can derive that your on-page conversion strategies are not functioning as well as the method you use off-site.

This information allows you to edit the properties of your site to provide for better needs for your visitors.

To see your conversion rate in Google Analytics, explore Conversion and afterwards to Overview.

Average session duration

This indicator measures the typical time a person spends on your website. Longer duration denotes highly engaged consumers, while shorter duration indicates the need for adjustments and optimization.

Website speed

While the term website speed may essentially invoke load time, experiences with this specific measurement go further and more profound.

As capacities to focus shorten, you want to decide how your site acts in various speed-related capacities.

These metrics include — 

• Time required for your title to appear – This time estimation implies how much time it takes from a guest’s site requests to the second your site title appears on the program tab. 

This matters for guests as a speedy title appearance guarantees that your site is authentic and legit. 

• Time required to start a render – The amount of time between a user request and the moment content appears in the browser is the subject of this time measurement. Much like the time required for your title to seem, The visitor is more likely to stay on the page the quicker this occurs.
• Time required to interact – Indicating the time it takes from request origination and when the guest can make a move (click on links, scroll the page, type, and so forth), time to interact is additionally essential with regards to how long a guest will remain on your site.

While there are more inside and out metrics related to site speed, beginning with these three can be the initial move toward further developing your site speed.

Whether you’re constructing a new and fresh website or essentially expecting to enhance your current website for better execution, the above performance metrics can assist you with acquiring a reasonable perspective on client behaviour on your site, as well as how your website is running in general.

By advancing capacities you can control, similar to site speed and number of resources, you can make your site substantially more easy to use, empowering guests to invest more energy on your pages.

While you can’t control how your guests act on your website, you can undoubtedly optimize content to drive Behavior.