In the marketing world, very rarely the end result matches the original concept. Marketers have a habit of jumping into campaigns without any backing. If you really want to embed your presence in a client’s mind, your campaign needs to be pretty darn good. That’s really not something that can happen overnight.
It takes a whole lot of planning and testing to make sure your campaign is well-conceived by the real world. Despite your belief in your product or service idea, target market or marketing proposition, it is always better to run a pilot campaign. It’s a sure-shot way to test your new idea without breaking the bank.
A pilot campaign is referred to a small-scale campaign that is initiated to check the viability of a particular marketing medium before its full scale launch.
During the pilot phase, it’s always good to roll out several different versions of the same ad with different CTAs. By executing a pilot campaign, you can easily measure the effectiveness of an advertisement. It’s also a great way to validate an idea and generate leads at the same time. Running an ad campaign without any testing can lead to unimpressive results.
The main idea of doing a pilot campaign is to avoid wasting resources and use insights from it to make your campaign ready for prime time.
To ensure you ‘Do It Right the First Time’, follow these tips:
Thus, if you’re in two minds whether to run a pilot campaign or not, we’d say ‘go for it’. When you test your ideas, you’ll be more confident that you are spending your money on advertising that will perform.
Indian budget hotel aggregator, OYO Rooms ran a pilot paper cup branding campaign before deciding to incorporate the medium on a much larger scale.
Does paper cup branding sound like a relatively new medium to you? How about running a pilot campaign before your entry onto the grand stage?
To get a whiff of how these mini-billboards can be beneficial for your brand, visit www.gingercup.com or call us on +91 888 444 2846.
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