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Print advertising is marketing with printed media like magazines, business cards, leaflets, banners, postcards, billboards, and branded merchandise. Before the web existed, print advertising was a common way brands reached their target market.
When you think of print marketing, one of the questions you may get is, does print advertising still work?
With digital marketing and technological advancements, traditional marketing like print may appear ineffective.
However, is it so?
As indicated by research by All business, 56% of buyers believe that print advertising is more reliable than some other sort of marketing. Nearly 65% of B2B and B2C organizations and brands actually use print advertising as their essential marketing channel.
Print marketing can be an effective way to drive more sales. Here are some steps to take when you decide to go ahead with print marketing.
1. Study your audience to craft effective print ads
The common slip-up of any print advertising effort is the absence of understanding of the audience. Prior to executing your campaign, it is fundamental to analyze your target audience’s needs, desires, pain points and demographics.
Questions you should have the answer to:
- Who is buying from my company? Age, language, city, social status & other demographics
- What do they want to see?
- Do I want to target a specific group of people?
- What is the problem of my audience that I am solving?
- What are my target market’s pain points?
“Without data, you’re just another person with an opinion” – Edwards Deming