How to advertise your brand in Mumbai – Simple Guide to Marketing

Mumbai is called the city of dreams for a reason. You will find people from all over the country in the city and you will find a range of cultures, languages, with people from different backgrounds.

From people who came to the city with no money who are now billionaires to Bollywood celebrities, to your local vegetable vendor, to the kid in college who moved from a village to study. 

So marketers are always looking for a place to promote their product in the city of dreams. You will find a high density of people almost everywhere in Mumbai, but there are a few places where you will find a key demographic. 

Having a knowledge of these places, and the kinds of people it attracts and why, is important to know, so you can frame your brand messaging in such a way that appeals to the public eye. 

In this blog, we will talk about some key demographics, where you can find them in Mumbai.

5 Best Places to Advertise Your Brand in Mumbai

The purpose of the blog is to help you understand what kind of demographics visit a particular place. This understanding will help you tweak your ads in a way that will appeal to them, and hence, making your advertising and brand messaging more effective.

1. Best places in Mumbai to target college kids 

It is no rocket science that you will find college kids near their college – colleges like St. Xaveris, VJTI, Wilsons, HR, KC, IIT-B are sought after by students in the entire country. But if you think closely, you will realize that college kids bunk lectures. 

And where do they go? Most often than not, they are seen at the tapri (tea stall) outside their campus. College kids don’t have much money, and all they want to do is just sit and have a good time. The tapri seems like the perfect spot. And every college has “the” tapri where students meet. 

This is the perfect opportunity for marketers. Tactics like paper cup branding are most useful in this setting. The audience is at ease and drinking tea from a cup that is promoting your brand. A simple QR code, or a short tagline can spark conversations! If you offer a discount, you will find that most of the codes on cups will be used, (free stuff and college kids go hand in hand) getting your brand new customers.

How to advertise in Mumbai?
Paper cup branding helps brands make their product or services become a part of the conversation of their target audience’s

2. Best places in Mumbai to target people who play a sport or are health conscious

You will find that in a crowded city like Mumbai, there are open spaces that attract fitness and sports enthusiasts alike. Places like Marine Drive, Carder Road, Worli Sea Face attract runners, and grounds like the Oval Maida, Shivaji Park have tons of space where team sports are held. 

This provides the perfect opportunity for brands who would want their key demographic to be health-conscious people or sports lovers. The bus stop at Carter Road or Marine Drive, Billboards over Worli sea face provide ample space to advertise your product or services.

The advertisement can just be about your brand, or can be about some discounts or deals that are being offered on the brand. 

Best advertising agency in Mumbai to advertise your brand
Health based brands or sports brands can majorly benefit by doing an OOH advertising camapign in Marine Drives – IMG SRC

3. Best places in Mumbai to target people who love to shop

There are places with malls right from the Mumbai suburbs to the south of Mumbai. From malls in Goregaon like Oberoi, Infinity, and Inorbit to malls in Lower Parel like Palladium that offer more luxury brands like Gucci and Dior.

Most of these malls are along the highway, and their walls always have billboards that advertise products. Of course, products that are available in the malls are advertised. But, for the billboards that face the highway, the options are not limited. 

LED billboards are also available here that are usually very successful at commanding attention

How to advertise your brand in Mumbai ? Best marketing strategies for businesses
Places like Phoenix mall, Oberoi, Infinity are some of the best malls with high foot traffic of buyer-intented customers – IMG SRC

4. Best places in Mumbai to target corporate workers

You must have heard about the infamous Mumbai traffic. This traffic is the reason why Mumbaikars prefer traveling via local trains and metros. 

This gives the perfect opportunity for the brands to advertise. Whether it is a small billboard near the ticket window, stickers on trains, or OOH ads in metros.

These days, Mumbai locals have also been providing audio advertisements. While people are sitting in the train, they listen to these ads played on the speaker. You can fix the number of times the audio is played among the other things.

All railway and metro stations are hubs with high footfall of corporate workers on the weekdays, and people traveling for pleasure on the weekends.   

Mumbai local trains experience a diverse set of demographics from college students, office goers, professionals, sports people, parents to corporate employees – making Mumbai local trains one of the best mediums of advertising for brands in Mumbai –
IMG SRC

5. Best places in Mumbai to target tourists

Mumbai has attracted tourists from all over the world. The famous Irani Cafes to the food stalls to the museums and the Elephanta Caves. Not to forget the major nightlife in the city and the food stalls open in the wee hours of the night. 

Brands can make use of this demographic available to promote. A hotel discount, or a souvenir for their friends and family, or just a small eatery with amazing food. Tourists are looking to have every experience they can. 

The urbanized city, the city that never sleeps, the city of dreams – Mumbai, has it all. As much as the city is tough and punishing, it is also soft and takes care of its citizens in ways you cannot comprehend. And advertising in the right place at the right time may be the key to your brand reaching a new level. 

Looking for a branding, marketing agency to advertise in Mumbai? Contact Ginger Media Group at +91 888 444 2846

Rozebud

Another engineer trying to follow her passion for the written word. Outside of work, you can find her on her cycle heading towards the beach.

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