To be Feared or Loved – The Behind-the-Scenes of Every Bold Marketing Campaign
“Would I rather be feared or loved? Easy, both. I want people to be afraid of how much they love
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Shri Krishna Janmashtami: 5 Teachings every Modern-day Brand should Adopt
Infinite teachings with innumerable names and forms, and popularly called the ‘Makhan Chor’, Lord Krishna’s charisma and divine powers made
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The Dos and Don’ts of Branding during a Global Crisis
Right now, the entire world is gripped under the effect of COVID-19. While it has impacted all aspects of life,
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One Man’s Loss is Another Man’s Gain: Segments that are flourishing in India as Consumers Stay Home
Desolate roads, locked factories, widespread travel restrictions and stalled economic activity have all become common sights in cities and towns
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Creativity during Corona: What Brands are Doing?
The last few weeks have been tough for people across the globe as everyone is fine-tuning themselves to a ‘new
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Proven Tips to Engage with your Target Group during Recession
Let’s admit it, the current global pandemic is challenging people from all spheres of life. While it has drastically changed
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If Crisis Strikes your Brand Today, Are You Ready?
The coronavirus crisis is unfolding and worsening, by the day. While the pandemic is wreaking havoc on the global economy,
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Top Healthcare Marketing Strategies for 2019
Here are some emerging trends, hospitals and healthcare marketers need to focus on:
Patients want healthcare websites to incorporate tools such as online scheduling, bill pay, e-visits and the ability to renew prescriptions online.
Video marketing will continue to explode as a marketing medium. A video on the landing page of a website is likely to increase conversions by 80%.
Strategies will have to be framed keeping in mind the millennial patient. This segment insists on convenience and thus is likely to react only to mediums that appeal to them.
Online reviews will become more important than ever and thus it is important for healthcare marketers to encourage their happy patients to speak out for their brand.
https://www.gingercup.com/blog/top-healthcare-marketing-strategies-for-2019/
Misplaced Coffee Cup Brews Buzz for Starbucks
A Starbucks paper cup appeared in Game of Thrones. Was it intentional product placement of free advertising or just a silly error from the maker’s end.
https://www.gingercup.com/blog/starbucks-paper-cup-in-game-of-thrones-created-the-buzz/
A Guide to Choosing the best Marketing Agency for your Company
Checklist for Selecting a Marketing Agency
What services do they provide?
What is their area of expertise?
Have they achieved phenomenal results for their clients?
What are other clients saying about their services?
Do their cultural values align with your company?
Do they use the latest tools and resources to achieve results?
What is their client retention rate?
https://www.gingercup.com/blog/tips-to-choose-right-marketing-agency/