To be Feared or Loved – The Behind-the-Scenes of Every Bold Marketing Campaign
“Would I rather be feared or loved? Easy, both. I want people to be afraid of how much they love
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Author: Natasha Gupta
Mahatma Gandhi: The Ultimate Marketer of All Times
He was neither a president nor a movie star, still he is revered as an apostle of peace and non-violence
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Shri Krishna Janmashtami: 5 Teachings every Modern-day Brand should Adopt
Infinite teachings with innumerable names and forms, and popularly called the ‘Makhan Chor’, Lord Krishna’s charisma and divine powers made
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The Dos and Don’ts of Branding during a Global Crisis
Right now, the entire world is gripped under the effect of COVID-19. While it has impacted all aspects of life,
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One Man’s Loss is Another Man’s Gain: Segments that are flourishing in India as Consumers Stay Home
Desolate roads, locked factories, widespread travel restrictions and stalled economic activity have all become common sights in cities and towns
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Creativity during Corona: What Brands are Doing?
The last few weeks have been tough for people across the globe as everyone is fine-tuning themselves to a ‘new
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Proven Tips to Engage with your Target Group during Recession
Let’s admit it, the current global pandemic is challenging people from all spheres of life. While it has drastically changed
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Debunking the Top 5 Brand Awareness Myths
If there’s one marketing buzzword that’s being overused these days, it’s undoubtedly ‘brand’. You hear a lot being said about
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3 Hacks to Win Back Lost Customers
As a business owner, you know the true worth of loyal customers. They are the ones that choose you over
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5 Effective Marketing Metrics & Why you need to Track them?
If you’ve spent months planning a marketing campaign, it can be quite overwhelming when it’s time to roll it out.
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