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Do you want to reach your target audience with a catchy medium to get maximum reach and get high impressions?
Maybe, mobile van advertising could be your choice. Mobile van advertising is a form of out-of-home advertising. Different types of mobile van branding can boast brand awareness among the targeted audience or can aid to spread the word of any new business in the local market within a short period.
Meaning of mobile van advertising
Mobile Van Advertising is a movable billboard or hoarding that displays an advertisement on a van by moving around. Through mobile billboard advertising, companies can effectively reach a wider audience. The target audience differs based on demographics.
Mobile van advertising is usually done by fixing a billboard or hoarding, displaying the advertisement on a van that moves around an area with the target audience and may also be parked at targeted places.
Mobile van display advertising is an extremely effective mode of advertising due to its unrestricted mobility, and the ability to conveniently shift locations as per the requirements and the presence of the target audience.
What are mobile vans and the use of mobile van display advertisements?
A mobile van is a vehicle which is specifically designed for advertising and promotional purposes. They have fixtures that can hold the panels for advertisement posters.
These vans are parked at locations or move across the cities/areas as per the requirements.
These vans can help to achieve 2 important targets:
Firstly, they serve as delivery vans and
secondly, they advertise and promote a service/product.
Many companies, at times, introduce limited-time period offers of discount or announce upcoming offers for their customers that require the immediate attention of the targeted audiences, in such an instance, this can be achieved through this impactful medium of mobile van branding.
Roadshows can be conducted to create an experience that will leave a long-lasting and impactful impression on audience targeting. This advertising can let you conduct a road show whether in the middle of a city, directly at the customer’s office or in remote or posh locations. It gives the freedom to decide where and when the event takes place.
This advertising can be helpful to conduct the trial of a product leading to the product’s recently launched, boasting its sales. Exhibitions can be conducted and just showing a brand experience would be an eye-catching aspect.
And lastly, using canter vans as training or workshop at any location is also an intelligent move to advertise any product or service.
What are the different ways of promotion through mobile vans?
Mobile vans are an effective medium of advertising and can be easily used in ample ways for advertising or promoting a brand depending upon the responses you seek from your target audience.
There are different ways of promotion through mobile vans:
One of the most popular practices is where companies use their delivery vans for advertisement. Brands put large-size creative with the brand’s logo and tagline on their delivery vans. A simple but cheap and effective way of advertisement!
The latest in mobile van advertising is using them as digital mediums of advertising by mounting LED screens on them and playing ads, cricket matches, video songs and even movies.
Mobile vans are also designed in such a way that let they serve as mobile kiosks for advertisement purposes.
Using live kiosks for offering trials and demos for promoting a particular product or service is one of its example.
Reasons to advertise in a mobile van?
Take, for example, a mobile van which carries a catchy creative, parked at some crowded place like an entrance of any mall or a marketplace, most likely, the passer-by would at least glance at it and then continue doing what he/she was doing.
With so many advertisements everywhere, an advertisement option that becomes a part of consumer routine activity would be a better option leading to good conversions.
This manner of advertising is subtle yet powerful and impactful. And, of course, a cost-effective too!
There are more reasons to opt for this advertising like:
- It helps you reach every narrow lane of the city leading to effective out-of-home advertising. Parking vehicles at a place full of a targeted audience is another added advantage. Hence, maximizing the outreach for the brand.
- Hoardings and LED Screens are Large and Bright enough that can easily glance the attention of passers-by.
- It can travel long distances in a day
- Mobile vans make it easier to reach the targeted audience of a targeted demographic.
Is mobile van billboard advertising cost-effective?
Yes. If you are looking for an advertising medium i.e could reach your target audience which is cost-effective, then mobile van advertising is the best option. The prices for roadshow activity can be as low as Rs 2,500.
Pros of mobile van display branding
Mobile van advertising earns an edge over the rest of outdoor mediums of advertising as:
Subtle yet impactful
Unlike other advertising mediums such as TV, radio, etc. road show branding becoming a part of consumer routine activity would be a better option leading to good conversions.
Various researchers and analytics have researched the effectiveness of mobile van branding. Product Acceptance and Research found 94% of respondents in their survey recalled seeing the mobile van branding, with 80% of respondents, recalling the specific advertisement; the billboards resulted in a sales increase of 107%.
Outdoor Advertising Magazine, a monthly magazine on out-of-home advertising, in one its research found that outdoor mobile van advertising has a 97% recall rate. In their survey, it was also found that 96% of the participants believed canter activity is more effective than other traditional outdoor advertising.
Reach beyond boundaries
Mobile van advertising gives mobility to communicate with the brands. Unlike other means of outdoor marketing, mobile vans can easily cover multiple spots resulting in greater visibility.
Traffic Audit Bureau noted that on local routes monthly impressions ranged from 10 lakhs to 40 lakhs hits.
Loud and clear
Take an example, a mobile van which carries a catchy and large creative, parked at some crowded place like an entrance of any mall or a marketplace. Most likely, the passer-by would at least glance at it and then continue doing what he/she was doing.
3M (an American multinational conglomerate) and the American Trucking Association found approximately 91% of the target audience noticed the text and graphics on canter van activity.
A study by ad agency RYP & Becker Group found that:
- 97 percent of survey respondents recalled the ad on the truck.
- 98 percent thought the ads created a positive image of the advertiser.
- 96 percent thought fleet graphics had more impact than billboards.
Direct customer engagement
This advertising reaches the target audience at the right spot.
Mobile van billboards are one of the most cost-effective outdoor advertising mediums. The prices can be as low as Rs 2500. Such advertising options are bundled with higher visibility, mass reach and effective communication.
Choice of Location
Unlike advertising using digital mediums, mobile van branding gives the freedom to show advertisements as per preference for any location, maybe a rural area or a posh society of any city.
No bidding to show ads
When a product or service is advertised using digital marketing, say, for example, Facebook (Meta) ads, there involves a bidding process to show a particular ad. However, this is not the case for Mobile van branding.
Cons of mobile van display advertising
While in digital advertising, the ads could be run for Rs 100-200/day, this is not the case for mobile van advertising. One needs to invest a good amount as an upfront cost.
However, high upfronts in mobile van display branding come with high reach, which makes it a suitable medium of advertising and can not be overlooked with low upfront for digital advertising.
Mobile van branding is an outdoor advertising method which can deliver instant results and fetch higher visibility, mass reach and effective communication. It is also a cost-efficient way and keeps consumers engaged with the brand.