It’s true that great campaigns make companies memorable. It is a vehicle to connect with your marketplace and generate leads and sales. While brands are often applauded for their out-of-the-box campaigns, it’s not usually them but their creative agencies that are actually behind-the-scenes.
Any marketing campaign that goes viral would force people to think that a big budget and big agency were involved. However, that’s not the case always. The tables have turned and today in fact smaller agencies are winning bigger brand projects.
As a brand if you are deciding on what type of marketing agency to hire, remember that bigger always isn’t better.
Owing to their track record of success, big brands hire big agencies. However, when it comes to making a big splash with a particular campaign, small agencies or creative boutiques are the way to go.
While they may not be granted retainers like Adidas or Doritos, they do stand a chance of winning a project here and there.
Most brands play ‘safe’ by hiring bigger agencies because they feel like they have the resources and infrastructure, and makes them feel rest assured. While we understand the trepidation, don’t let a smaller agency’s insufficient track record hold you back from working with them.
Here are five reasons why small agencies are the way to go:
If a small agency doesn’t scream a sea of possibilities, we don’t know what does. Here’s a perfect example:
Recently, Coca-Cola redesigned its packaging and introduced new flavours to appeals to the millennial generation. However, instead of hiring a large agency to churn out a new design, they opted for small, two-person design team from England.
If such a big brand could achieve great results by ‘thinking small’, what’s stopping you?
Your business is like your baby, and you definitely know what’s best for it. Choose a marketing agency that makes you feel like a valued client and not just an invoice.
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