Billboard Branding in Pune
Pune, the second major IT hub and the most important automobile and manufacturing hub in India have many things to offer. Pune being the 7 most populous city in India is yet another popular choice of brands for doing billboard branding. Billboard branding in Pune is a preferred choice of marketing for many reasons. The current metro area population of Pune is over 6 million. Apart from being geographically the largest city, Pune is the 4th richest city in India having 4500 millionaires, 5 billionaires and a total wealth of $180 billion. With the 6th highest per capita income and population density of 10,412/sq km, billboard branding in Pune is an effective way to reach a large, urban audience.
Pune is also a prominent home to different sectors such as IT, manufacturing, and automobile education. The economy of Pune is driven by IT as the city is rightly known as the 2nd major IT hub of the country. Given the city's economic growth and the emergence of popular sectors such as IT, education and automobile, Pune is also giving way to new startups. OOH, the advertising industry in Pune is getting more and more popular as more and more businesses have started to emerge. Billboard branding in Pune is a perfect way for brands to reach an urbanised, constantly developing target market in a cost-effective manner.
Why choose Billboards
Benefits of Billboard Advertising
Billboard branding has several benefits. As an experienced and trusted outdoor billboard advertising agency, we have seen billboard branding help brands and businesses make the most out of their investment. Billboard branding is a fool-proof way to reach your target audience.
Here are some of the benefits billboard branding offers you:
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Reasons for choosing Pune
Why Billboard advertising is one of the best options in Pune?
Billboard branding in Pune is highly popular among brands and businesses due to the various geographical and demographical benefits the city offers. Many popular brands like OYO, Tanishq, and DSK Real Estate have done billboard branding in Pune.
There are various benefits of doing billboard branding in Pune. Here are some of them:
✔ Pune is the 7th most populous city in India with a high population density that makes it perfect for billboard advertising and branding.
✔ Billboard branding in Pune is advantageous to capture the young audience as 62% of the population is under 30.✔ With an average literacy rate of 86%, Pune is great for capturing informed, young consumers through billboard branding.
✔ Pune is home to different sectors including IT, Automobile, and Education making it favourable for companies looking to tap into these markets.
Available Options
Billboard Advertising Options Available in Pune
Billboards come in many different shapes and sizes. Some of the various types of billboards provided by us are:
Classic Billboards
Classic billboards are the most common billboards used by brands to advertise. They can be customised in different sizes, are larger than other billboards and hence are easily visible to moving pedestrians.
Vinyl Billboards
Vinyl billboards are brighter in look as they are made from PVC, they are more durable and have a lifespan of 3 to 5 years. These billboards are also commonly used for brand logos due to their shine and brightness.
Poster Billboards
Poster billboard advertising is a common way of doing billboard branding in Pune. These billboards cost a bit less comparatively and are often used by local brands to advertise to local markets.
Mobile Billboards
Mobile billboard advertising such as look walker branding, paper cup branding, balloon branding, and cycle branding is more captivating. It allows brands to reach their target audience where they're likely to be present.
3D Billboards
3D Billboards are used to leave a long-lasting impact on the target audience's minds. Pepsi and CarDekho are some of the companies that have used 3D billboard branding. They are a bit costly compared to others.
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Places to Advertise
Popular areas for doing Billboard Advertising in Pune
Pune as a city in terms of geographical area is even larger than the urban city, of Mumbai. Pune accounts for some of the highly crowded streets, areas and marketplaces. The city is home to some distinct neighbourhoods, industrial areas, gated communities, and expensive residential areas. Here are some of the popular places in Pune for outdoor billboard branding:
Why Choose Us
Why Choose Ginger Media Group for Billboard Advertising in Pune?
Billboard advertising in Pune or any other city is a strategic investment for brands and businesses. We understand your business needs and campaign requirements and craft a marketing plan that is tailored just for you. With more than 175 PAN India-level successful projects, we have just the right amount of experience to run a successful, strategic, well-planned and well-executed marketing campaign for you. We are a team of highly passionate individuals and professionals who strive to serve our clients the best ROI. Our team works alongside you at every step of the campaign to ensure transparency and accuracy. Our talented team, high distribution and promoter network and strong ethics make us your best choice for outdoor billboard advertising.
Our success reflects in the unique marketing and branding solutions we have been able to create for our clients. This has provided us with an opportunity to work with some of the most well-known brands such as VIBGYOR, Chumbak, OYO, Uber, and Unilever. We can't wait to work with you and help you achieve the best results with your billboard branding in Pune. As a trusted and experienced outdoor advertising agency, we have had the pleasure to work with brands and businesses from industries across FMCG, Real Estate, Consumer durables, Beauty, Fashion and Apparel, Education, Automobile, Banking, Entertainment, IT, and Technology. We serve PAN India level and have a robust distribution and promoter network that is ready to take your brand to places.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.
Frequently Asked Questions
Billboard outdoor advertisement is the most effective and one of the popular ways to market the product or service in Pune. Billboard Advertisement stays up for a minimum of four weeks. In a premium location, Billboard advertisement is also available to be booked for a single one day, weekly etc.
Billboard advertising is a paid communication tool to convey the advertiser’s message. Traditional roadside Billboard branding is one of the oldest forms of advertising a product or service.
Billboard Branding Agency will share the details related to Billboard advertisements like Images, Content written for advertising the Product or Brand, Area where the billboard is placed using various platforms.
- Instagram: The Professional will choose social media platforms like Instagram to share the details of Billboard Branding which includes Images taken for advertisement, Content written for advertising the Product or Brand, the Area where the billboard is placed.
- E-Mail: Email is a professional way of communication used by the Billboard Branding Agency to share Images, Content written for advertising the Product or Brand, Area where the billboard is placed.
- Facebook: Facebook is a Platform where information is displayed widely and users can get instant responses. The agency can communicate through Facebook to share details.
- WhatsApp: The Advertiser can monitor his Billboard advertising details such as Images taken for advertisement, Content written for advertising the Product or Brand, Area where the billboard is placed Via WhatsApp which will be sent by the Billboard Branding Agency.
The highly traffic-orientated places in Pune are Dhankwadi, Viman Nagar, Kondhwa, Dhayari, Narhe, Talhawade, Bibwewadi, Somwar Peth, Hadapsar, Moshi, Etc. Where Billboard Branding can be executed. The Population of Pune is around 7.4 million considered to be the 8th most populous city in India.
The total length of road in Pune is 13,642 km where Billboards are placed at all the major junctions to get a high number of impressions for the brand being displayed on the board. 4 major highways are passing through Pune. People who access roads way to travel within the city using either public transport or private transport will view the advertisement published on Billboard.
To Expand businesses, the Advertiser looks for multiple opportunities to publish their brand to gain more visibility and create brand awareness among the people. The Billboard Advertising Agencies like Ginger Media Group provide other services like Bus Branding, Look Walkers, Malls/Cinemas, Cup Branding, Etc.
Spread the word about your brand with the help of Various forms of advertising that help your product or brand to grow. Build Trust among the audience and show your presence in the Market using various forms of Branding.
To put your Advertisement on Billboard you need to identify the target audience you want to reach and the time. In this step, the presence of your existing brand or the new product or brand entering the market has to identify the people they want to reach. Once decided on the concept of your Advertisement, you have to contact the Billboard Branding Agency.
The Billboard Branding Agency has all the information concerning Billboard Branding like the number of Billboards in the city, its reach to the audience, etc. They will create an advertisement in such a way which leaves a good impression on the people watching it. The colour combination used for the Billboard advertisement, the message that is readable in a short time, the Images used for Ad, Etc. will be noted by the Billboard Branding Agency.
The size of Billboard advertisements varies on Highways sizes used are SIZE: 20 X 15, SIZE: 25 x 25, SIZE: 30 x 25, and SIZE: 40 x 25 Whereas at major junctions within the city the Billboard Size will be SIZE: 10 X 6, SIZE: 20 X 5, SIZE: 24 X 12 etc. Depending on the Advertisers choice the Billboard advertising will be executed.
Some criteria to be followed to design the advertisement of Billboard are no pure white backgrounds should be used, fonts must be clear and easy to read, and No more than 7-10 words.
A digital billboard is a billboard that displays digital images and digital videos that are changed by a computer every few seconds. Digital billboards are primarily used for advertising to display the existing brand or the new brand which entered the market.
To Advertise your digital Billboard, the organisation has to contact Billboard Advertising Agency to proceed with the advertisement. In some loops, several Ads can be displayed. They reach a moving audience - drivers, pedestrians, and commuters.
The Cost of Billboard Advertising in Pune ranges between Rs. 25,000 to Rs. 1,250,000 per month depending upon the type of billboard advertising selected by the advertiser. The factor of Billboard advertisement varies according to the type of Advertisement.
For more details contact us at contact@gingermediagroup.com or call at 1800 208 1837.
Billboard Branding is one of the largest outdoor advertising structures mostly found in high-traffic areas. Billboard Branding is also known as hoarding in some parts of the world. The large Advertisement displayed on Billboard is successful in gaining the attention of the audience like passing pedestrians, Drivers driving two-wheeler, three-wheeler or four-wheelers. About 71% of consumers are engaged with these roadside ads. Here are the most common types of billboards:
- Static Billboards: These Billboards are seen on the roadside targeting the people travelling by the road. It is subtle and more welcoming to consumers. This form of outdoor advertising targets motorists rushing to their destination.
- Mobile Billboards: Mobile billboards have the advantage of being able to go where the crowd is. Mobile billboards are becoming a more popular type of outdoor advertising, they’re often seen on the side of buses or wrapped on cars.
- Digital Billboards: Digital billboards have the advantage of being able to display videos and animations, making them significantly more eye-catching. Creativity in Displaying your video ad will get more impressions.
- Interactive Billboards: Integrating interactivity in outdoor advertising puts a whole new dimension of engagement for brands.
- Augmented Reality Billboards: Augmented reality is one of the progressive technological advancements that is now used in marketing.
Billboard Branding is the most preferable type of branding because it has maximum reach to the target audience in very less time. Understanding the need of the advertiser the Billboard Branding Agency will avail all the details related to Billboard Advertising.
- Cost-Effective:: The Billboard Advertising is very cost-effective as its cost is affordable by medium and huge businesses to display their Ads on the Billboards.
- High Engagement:: Your Brand can get the most Impressions as the Billboard Advertisement has high engagement and visibility of the Advertise displayed.
- Volume:: The Number of people using road transport either private transport or public transport which helps in creating brand awareness among the consumers.
- Segmentation:: The Advertiser can reach people in his segment who are the actual target audience for a specific brand or product.
- Diverse Audience:: As we know every individual is different from another. The product or service being displayed will leave an impact on people and spread the word.
